An allegory on how marketing & business is akin to the laws of nature. There are similarities between beekeeping and branding, for sure, but this presentation utilizes bees more as a metaphor for how web surfers (and brands) need help navigating to and from the hive. No bees, no honey, no work, no money!
12. the average worker bee flies more than 560 miles during a lifetime each of the bee's senses is used for navigation 12
13. navigability is directly proportional to the shortest possible path 13
14. most animals have highly developed homing instincts that help them navigate long distances to nests and hives 14
15. humans don't have an innate sense of direction like animals we get lost easily 15
16. we go forward with fits &starts, creating maps based on memories of our journey 16
17. which forces us to develop a means of navigating through unfamiliar terrain 17
18. we solicit help from others and use guideposts as markers 18
19. [influencers/guides] are of great value to brands because they have a higher propensity to propagate product information [Gladwell, 2002], based on a combination of their being particularly influential and their having more friends 19
20. they are the UBER info-gatherers the foragers, scouts, communicators 20
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