Brand Hijacking
by Heardable, Inc.
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Your brand is a precious business commodity that can take years -- if not decades -- to blossom into what it is today. So it's baffling to watch so many big brands do little to protect, nurture and ...
Your brand is a precious business commodity that can take years -- if not decades -- to blossom into what it is today. So it's baffling to watch so many big brands do little to protect, nurture and promote their own brands on social networks. One wonders how the CEO's of each of the brands featured in this PPT deck would feel knowing that search engines were steering Internet users to pages like these featuring their prestigious brands in such unusual, odd, funny, sad, sexy, shocking, and sometimes inappropriate ways.
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