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Ballad Of The Invisible Brand

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Brands are invisible if their products and services and not getting found, and if they are not not participating in social conversations. In today's competitive world, being heard is a marketing …

Brands are invisible if their products and services and not getting found, and if they are not not participating in social conversations. In today's competitive world, being heard is a marketing imperative.

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  • A very thought-provoking Powerpoint presentation. Not sure who Heardable, Inc. is but this is good stuff!
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  • Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spacesBrand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand

Transcript

  • 1. Ballad of the Invisible Brand
    Feb 23, 2010 - Copyright 2010 - Heardable, Inc. - www.heardable.com
  • 2. when is a wedding gown just a dress?
    and not a Vera Wang?
    2
    2
  • 3. when is a car just another 4 seater and not a BMW?
    3
    3
  • 4. when is a suit just a suit
    and not an Armani?
    4
    4
  • 5. when is a tractor just a tractor
    and not a john deere?
    5
    5
  • 6. what makes on invisible brand visible?
    what makes an invisible brand visible?
    6
    6
  • 7. Brands start out as ideas on paper
    (invisible)
    7
  • 8. thingamajigs are produced
    visible, but not sure if we're happy they are
    8
  • 9. word of mouth begins
    limited visibility
    9
  • 10. company + product + marketing = increased visibility
    10
  • 11. 11
  • 12. brands are about people
    12
  • 13. brands who tell the best stories win
    13
  • 14. even if they sell whatchamacallits
    [use narratives to communicate your underlying brand philosophy]
    14
  • 15. if you're good, they will listen and tell others
    gradually your brand will come into focus
    15
  • 16. brand awareness
    conversations create buzz
    advocacy fuels growth
    16
  • 17. 17
  • 18. to stay visible & to remain relevant
    5 things to keep in mind
    18
  • 19. #1
    the customer is me, we, us
    19
  • 20. #2
    participate
    not being engaged is being anti-social
    20
  • 21. #3
    trust is a fragile commodity
    violate at your own peril
    21
  • 22. the law of reciprosity says
    you get what you give
    #4
    22
    22
  • 23. #5
    getting found and being heard
    is a marketing imperative
    23
  • 24. not heardable =
    the invisible brand
    24
    24
  • 25. 25
    25
  • 26. What's your Heardable Score?
    website heardable.com
    blog http://heardable.com/blogroll.php
    twitter @heardable
    26
    Copyright 2010 Heardable, Inc. www.heardable.com