Ballad Of The Invisible Brand

Ballad of the Invisible Brand
Feb 23, 2010 - Copyright 2010 - Heardable, Inc. - www.heardable.com

when is a wedding gown just a dress?
and not a Vera Wang?
2
2

when is a car just another 4 seater and not a BMW?
3
3

when is a suit just a suit
and not an Armani?
4
4

when is a tractor just a tractor
and not a john deere?
5
5

what makes on invisible brand visible?
what makes an invisible brand visible?
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6

Brands start out as ideas on paper
(invisible)
7

thingamajigs are produced
visible, but not sure if we're happy they are
8

word of mouth begins
limited visibility
9

company + product + marketing = increased visibility
10

brands are about people
12

brands who tell the best stories win
13

even if they sell whatchamacallits
[use narratives to communicate your underlying brand philosophy]
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if you're good, they will listen and tell others
gradually your brand will come into focus
15

brand awareness
conversations create buzz
advocacy fuels growth
16

to stay visible & to remain relevant
5 things to keep in mind
18

#1
the customer is me, we, us
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#2
participate
not being engaged is being anti-social
20

#3
trust is a fragile commodity
violate at your own peril
21

the law of reciprosity says
you get what you give
#4
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22

#5
getting found and being heard
is a marketing imperative
23

not heardable =
the invisible brand
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24

What's your Heardable Score?
website heardable.com
blog http://heardable.com/blogroll.php
twitter @heardable
26
Copyright 2010 Heardable, Inc. www.heardable.com

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Ballad Of The Invisible Brand

by Heardable, Inc. on Feb 23, 2010

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