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Ballad Of The Invisible Brand
 

Ballad Of The Invisible Brand

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Brands are invisible if their products and services and not getting found, and if they are not not participating in social conversations. In today's competitive world, being heard is a marketing ...

Brands are invisible if their products and services and not getting found, and if they are not not participating in social conversations. In today's competitive world, being heard is a marketing imperative.

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  • A very thought-provoking Powerpoint presentation. Not sure who Heardable, Inc. is but this is good stuff!
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  • Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spacesBrand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand

Ballad Of The Invisible Brand Ballad Of The Invisible Brand Presentation Transcript

  • Ballad of the Invisible Brand
    Feb 23, 2010 - Copyright 2010 - Heardable, Inc. - www.heardable.com
  • when is a wedding gown just a dress?
    and not a Vera Wang?
    2
    2
  • when is a car just another 4 seater and not a BMW?
    3
    3
  • when is a suit just a suit
    and not an Armani?
    4
    4
  • when is a tractor just a tractor
    and not a john deere?
    5
    5
  • what makes on invisible brand visible?
    what makes an invisible brand visible?
    6
    6
  • Brands start out as ideas on paper
    (invisible)
    7
  • thingamajigs are produced
    visible, but not sure if we're happy they are
    8
  • word of mouth begins
    limited visibility
    9
  • company + product + marketing = increased visibility
    10
  • 11
  • brands are about people
    12
  • brands who tell the best stories win
    13
  • even if they sell whatchamacallits
    [use narratives to communicate your underlying brand philosophy]
    14
  • if you're good, they will listen and tell others
    gradually your brand will come into focus
    15
  • brand awareness
    conversations create buzz
    advocacy fuels growth
    16
  • 17
  • to stay visible & to remain relevant
    5 things to keep in mind
    18
  • #1
    the customer is me, we, us
    19
  • #2
    participate
    not being engaged is being anti-social
    20
  • #3
    trust is a fragile commodity
    violate at your own peril
    21
  • the law of reciprosity says
    you get what you give
    #4
    22
    22
  • #5
    getting found and being heard
    is a marketing imperative
    23
  • not heardable =
    the invisible brand
    24
    24
  • 25
    25
  • What's your Heardable Score?
    website heardable.com
    blog http://heardable.com/blogroll.php
    twitter @heardable
    26
    Copyright 2010 Heardable, Inc. www.heardable.com