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20 Simple Rules of Social Business Success
 

20 Simple Rules of Social Business Success

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Having your brand focus on the 'socially important things' online will better prepare it to influence its brand story so that when a consumer decides to engage with your brand, the experience is ...

Having your brand focus on the 'socially important things' online will better prepare it to influence its brand story so that when a consumer decides to engage with your brand, the experience is effective, stimulating and worth talking about. This 22 page PPT presentation presents a visual blueprint of how to practice what you brand.

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  • Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spacesBrand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  • Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spacesBrand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand

20 Simple Rules of Social Business Success 20 Simple Rules of Social Business Success Presentation Transcript

  • 20 Simple Rules of SocialBusiness Success
    August 9, 2010 - Copyright 2010 - Heardable, Inc. - heardable.com - What's your Heardable Score?
  • searchability = visibility
    searchability = visibility
    2
    2
  • being found is a business imperative
    3
  • relevancy
    boosts rank
    relevancy
    boosts rank
    4
  • Actionability drives conversions
    Actionability drives conversions
    5
    5
  • Companies are not inherently social
    (but people are)
    6
    6
  • conversations
    generate awareness
    7
  • utility
    establishes goodwill
    8
  • brand
    participation
    wins
    raving
    fans
    9
  • AUTHENTICITY
    AUTHENTICITY
    BUILDS TRUST
    10
  • Originality stimulates word of mouth
    11
  • interactivity aids recall
    12
  • transparency builds trust
    13
  • integrity breeds loyalty
    14
  • portability opens new markets
    15
  • shareability syndicates your stuff 100x
    16
  • measurability
    helps you optimize
    #4
    17
  • empowered customers
    are in control
    #4
    18
  • online experiences define your brand
    19
  • brands who tell the best stories win
    20
  • in business, winning is everything
    Follow the 20 simple rules of social business success
    21
  • August 9, 2010 - Copyright 2010 - Heardable, Inc. - heardable.com - What's your Heardable Score?
    22