20 Simple Rules of Social Business Success

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Having your brand focus on the 'socially important things' online will better prepare it to influence its brand story so that when a consumer decides to engage with your brand, the experience is effective, stimulating and worth talking about. This 22 page PPT presentation presents a visual blueprint of how to practice what you brand.

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  • Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spacesBrand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  • Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spacesBrand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  • 20 Simple Rules of Social Business Success

    1. 20 Simple Rules of SocialBusiness Success<br />August 9, 2010 - Copyright 2010 - Heardable, Inc. - heardable.com - What's your Heardable Score?<br />
    2. searchability = visibility<br />searchability = visibility<br />2<br />2<br />
    3. being found is a business imperative<br />3<br />
    4. relevancy<br /> boosts rank<br />relevancy<br /> boosts rank<br />4<br />
    5. Actionability drives conversions<br />Actionability drives conversions<br />5<br />5<br />
    6. Companies are not inherently social<br />(but people are)<br />6<br />6<br />
    7. conversations<br />generate awareness<br />7<br />
    8. utility<br />establishes goodwill<br />8<br />
    9. brand<br />participation<br />wins<br />raving<br />fans<br />9<br />
    10. AUTHENTICITY<br />AUTHENTICITY<br />BUILDS TRUST<br />10<br />
    11. Originality stimulates word of mouth<br />11<br />
    12. interactivity aids recall<br />12<br />
    13. transparency builds trust<br />13<br />
    14. integrity breeds loyalty<br />14<br />
    15. portability opens new markets<br />15<br />
    16. shareability syndicates your stuff 100x<br />16<br />
    17. measurability<br />helps you optimize<br />#4<br />17<br />
    18. empowered customers<br />are in control<br />#4<br />18<br />
    19. online experiences define your brand<br />19<br />
    20. brands who tell the best stories win<br />20<br />
    21. in business, winning is everything<br />Follow the 20 simple rules of social business success<br />21<br />
    22. August 9, 2010 - Copyright 2010 - Heardable, Inc. - heardable.com - What's your Heardable Score?<br />22<br />

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