List building strategies

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The Blogging Institute This eBook Is Brought To You By The blogging Institute This eBook Comes With Free Giveaways or Resale Rights, However You May Not Change The Contents In Any Way “Simple List Building Strategies” LEGAL NOTICEThe Publisher has strived to be as accurate and complete as possiblein the creation of this report, notwithstanding the fact that he does notwarrant or represent at any time that the contents within are accuratedue to the rapidly changing nature of the Internet.While all attempts have been made to verify information provided inthis publication, the Publisher assumes no responsibility for errors,omissions, or contrary interpretation of the subject matter herein. Anyperceived slights of specific persons, peoples, or organizations areunintentional.In practical advice books, like anything else in life, there are noguarantees of income made. Readers are cautioned to reply on theirown judgment about their individual circumstances to act accordingly.This book is not intended for use as a source of legal, business,accounting or financial advice. All readers are advised to seekservices of competent professionals in legal, business, accounting,and finance field.You are encouraged to print this book for easy reading. Download Your $97 Gift >>>> Here

The Blogging InstituteMy name is Alexis Kenne and I’m the owner ofTheBloggingInstitute.com . Over the last few months I’ve gone frombeing a LOSER affiliate to finally starting on the path of becoming aSUPER AFFILIATE and Expert Blogger!I shared some of my experiences on my blogI quickly realized how important was a mailing list in an onlinebusiness. I then did everything to learn in the shortest time possibleto send a ton of free targeted traffic to my main site atHomeBusinessFirePower.com and to my blog plus by making somesmall split tweaks to my conversions (opt-in rates) I’ve also managedto capitalize on the amount of traffic I do get.More Traffic = More Opt-ins = More SalesIf you are struggling to get traffic to your site and /or struggling to make money online then I can help. Check out my site for access to my free affiliate marketing success kit, or visit my blog for some of the hottest affiliate marketing and traffic driving tips. Download Your $97 Gift >>>> Here

The Blogging InstituteOne last thing before you begin reading the rest of the guide, Iactually offer a FREE 7 day ecourse on how to make moneyblogging. You can get access to it at theblogginginstitute.com Additional Useful Links My Facebook Fan Page My Twitter Page My Youtube Channel My Articles at ezinearticles Download Your $97 Gift >>>> Here

The Blogging InstituteTable of Contents Introduction 6 Why Should You Build A List? 6 Setting Up Your Lead Capture System 8 Generating Traffic 10 Building A List Through Joint Ventures 12 Building A List Through Giveaway Events 13 Using Viral Marketing In Your List Building 15 3 Tips For An Effective Privacy Policy 17 Building Credibility With Your Email List 19 How To Avoid The Spam Filters 21 How To Find JV Partners To Help Build Your Email List 23 How To Get Your Emails Opened 25 How To Monetize Your Email List Using Adsense 27 The Importance Of Segmenting Your Email List 29 Should You Write A Regular Email Newsletter? 31 Tracking Your Email Results 33 Why You Should Be Using An Autoresponder Service 35 Conclusion 37 Recommended Resources 38 Download Your $97 Gift >>>> Here

The Blogging Institute Introduction Youve probably heard it many times: The money is in the list While that statement doesnt tell the whole story (youll find out why shortly) it really is true. There are very few assets in an internet business that are as valuable as your list. Unfortunately, far too many internet marketers ignore this particular component of their business. They may not know what they should write in their emails, some people are "afraid" of what people might think of them while others would prefer to do stuff that requires zero personal interaction. While you can get away with ignoring list building, doing so means youre leaving a lot of money and other opportunities on the table. In this report were going to look first of all at why you should be building a list, and then were going to look at five steps to go from zero to a decent sized list in less time than you might think. Lets get started… Why Should You Build A List? Theres one big advantage to building a list of your own - control over your business. So many of the things we do as internet marketers require us to rely on some other person or company.  To get traffic to our sites, we rely on Google and other search engines - both for natural and paid search. Download Your $97 Gift >>>> Here

The Blogging Institute  For monetization, were often at the mercy of affiliate networks and ad networks like Google Adsense. If one of those companies changes their terms, or decides that they just dont like the way we are conducting business for some reason, they can shut down our traffic, revenue or both virtually overnight. When you have a list of your own, and have built a good relationship with them, you take back control. Notice that I said "built a good relationship with them" - this is the piece thats missing from the old "The moneys in the list" statement. In actual fact, the moneys in your relationship with the list. If you want traffic to a new site or a new article on one of your existing sites, you can send an email with a link and get clicks almost instantly. Even when youre in Googles good books, its pretty tough to get instant traffic to a brand new page or site. Or if you want to generate some revenue, you can email your list with a link to one of your own products, an affiliate offer or even an article on your site thats monetized with Adsense or some other type of ads. Youre the one controlling things, not all those other companies. Plus, when you build a good relationship with the people on your list, you can wind up getting other benefits as well:  Potential JV partners  Networking opportunities  Even new friendships Download Your $97 Gift >>>> Here

The Blogging Institute Hopefully youre beginning to see the value in building a list (assuming you werent already convinced before) so lets move on to the action plan for doing just that. Setting Up Your Lead Capture System Your lead capture system is one of the most important components of this process. If your lead capture isnt working well, its not going to matter how good your autoresponder series is or how effective you are at writing promotional emails - nobody is ever going to see them. You need to get them onto your list first. While putting a simple "Sign up for my free newsletter" box in the side column of your website will generate some subscribers, chances are its not going to get a lot. Instead, you need to make getting the opt-in your top priority. One of the most effective ways to do this is to use whats called a "namesqueeze" or "squeeze" page. This is a page that does nothing but "sell" the opt-in to your visitors. Its like a mini sales-letter whose job is to convince the visitor to enter their information and click the "subscribe" button instead of clicking an order button. As a result, it needs most of the same components as a sales letter:  An effective headline  Copy that will give the reader a reason why they should subscribe  A strong call-to-action Download Your $97 Gift >>>> Here

The Blogging Institute Youll want to use all the same copywriting techniques that you would use when selling something. Even though no money changes hands, its not truly a "free" offer - the subscriber is paying you by giving you the ability to contact them again in the future. Its important that you make a good case for why they should do so on your squeeze page. To get people to sign up for your email list, youll want to offer them some type of incentive. This could be as simple as a free subscription to your email newsletter, but this strategy isnt nearly as effective as it once was. Free email newsletters are a dime a dozen, so youll have much better results if you offer something over and above this. There are lots of things you can offer:  Free report or ebook  Webinar or audio recordings  Software or other tools  Free access to a membership site  etc. Just make sure you deliver some serious value with this freebie. You want your subscribers to think "Man, if Im getting this much value for free, imagine what Ill get if I actually buy something from this person!" The final component of your lead capture system is an email service, such as Aweber or Getresponse. Actually, this is probably the first step since you need to have a service to collect subscribers in order to set up a squeeze page, but beyond the actual subscription process you also want to have a follow-up autoresponder series in place. Download Your $97 Gift >>>> Here

The Blogging Institute By automating this process, your new subscribers will be sure to get several emails from you right away after subscribing, which is when theyre going to be most receptive to your emails (and most impressionable about whether or not youre providing value). Your autoresponder should be written so it is "evergreen." This means that the content of your messages wont appear dated or inappropriate at certain times of the year. eg. Youd want to avoid referencing a particular holiday or date since that will seem out of place to someone who subscribes any other time of the year. By making the content evergreen, you wont have to worry about going back and changing it often. The autoresponder service will handle all the initial contact with new subscribers so you dont have to. Generating Traffic Traffic generation is a huge topic of its own, so theres just no way that we can get into any great detail in this report. But lets look at a few effective ways to get traffic to your squeeze page, and hopefully from there onto your email list. One of the most popular methods is content syndication. This includes things like article marketing, guest blogging, "web 2.0" sites like Squidoo and Hubpages, and other such places that you can share your own content. Most of these types of sites let you include links within your content, or in a resource box at the end, that points back to your own website. This is essentially the "payment" that you receive for providing these other sites with content they can use. Download Your $97 Gift >>>> Here

The Blogging Institute The key here is to link back to your squeeze page - not the home page of your site (unless theyre one and the same, of course). By linking back to your squeeze page, and making an offer in your resource box, youll get a lot higher conversion rate of visitors to subscribers. eg. Your resource box could say something like "To receive a free copy of our special report 5 Secrets of Doing XYZ just visit our site at www.OurSite.com/freereport" Point the link to your squeeze page, where youll be able to really convince the visitor to sign up. But because they already know they can get a free report (or whatever incentive youre offering) theyre going to be somewhat "pre-sold" before they even get there. This same technique can be used for other forms of traffic generation as well, such as video marketing or audio syndication. The difference is how you present the offer for the free incentive. You cant include a clickable link in a video or an audio recording so youll need to present them accordingly, depending on the medium. Just be sure you make a clear call- to-action to convince the listener/watcher to visit your site and sign up to get their freebie. Forums are another great way to generate traffic to your squeeze page. If youre active in any market-related forums, you can usually include a link to your own site in your signature. Just make sure that link is pointing at your squeeze page, not the home page of your site. Download Your $97 Gift >>>> Here

The Blogging Institute Building A List Through Joint Ventures Joint ventures are another effective way to build an email list. They can take many forms, but the basic idea is that you are partnering up with another marketer in your niche and helping one another grow your email lists. When the term JV is mentioned, most internet marketers think of ad swaps. You send an ad to your list for your JV and they do the same for you. Some of your subscribers will join their list and some of theirs will join yours, so you both benefit. Ad swaps can definitely work well, but one of the biggest drawbacks is that you have to already have a list to make them work. If you have no list, its going to be pretty tough to do a swap with another marketer. If this is the case though, there are other ways you can approach a joint venture deal. Maybe you do all the work to create a new product, which your JV partner can then promote to their list. All the buyers get added to your email list after purchasing, so youre building a list of your own in exchange for the work you did. Or maybe you create some sort of freebie that your JV partner can offer to their list exclusively. This could be a report or ebook, an audio interview or a webinar with your partner, for example. There are lots of ways to arrange JV deals even if you dont yet have a list of your own. Just be creative and think about what you can offer in place of additional subscribers to your partners list. Download Your $97 Gift >>>> Here

The Blogging Institute Another thing to consider about joint venture deals is that you dont have to go after the "big guns" in your market right off the bat. In fact, youre probably better not to. Look for smaller marketers who have built somewhat of a following but arent necessarily well known yet. These people will usually be more open to smaller JV deals, and you can leverage the results you get with them to go after bigger and bigger fish in the market. Eventually youll have enough resources to land JV deals with the best-known marketers in your niche if you want to. Building A List Through Giveaway Events Giveaway events are a popular way to build email lists, particularly for people who are starting from scratch or have relatively few subscribers. These events are made up of a bunch of marketers working in the same niche, each giving away some type of freebie in exchange for subscribing to their list. The idea behind these events is that all the marketers involved will promote the event to their own lists, and those people will subscribe to various other marketers lists to get the freebies being offered. If everything goes according to plan, everybody involved will gain subscribers on their own list. These events dont always work out quite like they sound, however. Download Your $97 Gift >>>> Here

The Blogging Institute For one thing, many participants dont email their lists, or might only email a small portion of them, so you dont get as much exposure as you think. And because there are so many marketers involved in most of these events, even if people do sign up for a bunch of lists, they can quickly get overwhelmed with all the email they start receiving. Many marketers in these events take the "churn & burn" approach to email marketing. In other words, they hammer people with emails until they either buy or unsubscribe. When a bunch of marketers take this same approach, it doesnt take long for the subscribers to lose interest and start ignoring the noise. There are a couple of things you can do to help improve your odds with these giveaway events. First, look for events that have some clear rules for how the participants have to promote them. If they require all participants to email their lists, or they get removed from the event, it will help ensure everyone promotes it. Its also a good idea to choose events that review the products being given away. Look for events that require relatively new products and dont allow duplicate products from multiple marketers. This will help ensure a higher quality of offer, which means visitors will be more likely to subscribe. Finally (and most importantly) dont take the same churn & burn attitude that many other participants will. Treat the people who subscribe to your list with respect, and provide them with some serious value in those all-important first Download Your $97 Gift >>>> Here

The Blogging Institute few emails you send via autoresponder. If theyre getting a bunch of crap from most of the lists they subscribed to, and youre one of the only ones giving them real value, theyre going to be a lot more likely to stay subscribed to your list. Using Viral Marketing In Your List Building Viral marketing is one of the most effective ways to build your list, but its also one of the hardest to implement. The way viral marketing works is that something you create gets shared by other people, then those people share and so on - creating a self-sustaining source of traffic. Youve probably experienced it with things like funny videos or images. Someone sends you something thats funny or interesting, and you share it with other people on Twitter, Facebook or however you choose. A certain number of those people share it with their contacts, and on it goes. The problem with viral marketing is that its not always easy to come up with something "sharable" like that. You might think something you create is the funniest, most clever thing ever, only to wonder why nobody else agrees. There are some things you can do to help kickstart a viral campaign, however. The first thing is to create something that has a higher chance of going viral in the first place. While useful content is okay, if you can create something that is somewhat controversial or even mildly offensive, its going to have a much better chance of getting some traction. Download Your $97 Gift >>>> Here

The Blogging Institute People are a lot more likely to share things that they either agree or disagree with strongly. If you can create content that really polarizes your audience, its a much better starting point. eg. Take all the "XYZ is Dead" reports that you see in the internet marketing niche. Whether or not the service or technique is actually dead, these types of reports get people all worked up - which makes them share it with other people they know in the market. Once you have your content created, the next step to helping it go viral is to give the marketing/sharing process a bit of a kickstart. If you already have an email list, send them an email with a link to it, asking them to like it, share it, or whatever needs to be done to help it spread. You can do the same with any online communities youre a part of:  Forums  Blogs  Membership sites  etc. Share the content with those people and ask them to help you kickstart it by sharing it with their circle of friends. Getting the ball rolling is the hardest part of viral marketing. Once the exposure reaches a "tipping point" you wont need to push it any longer - its going to keep growing under its own momentum. But without that initial push, its a lot harder to get that momentum started. Download Your $97 Gift >>>> Here

The Blogging Institute3 Tips For An Effective Privacy PolicyIf youre building an email list, its critical that you have a privacypolicy on your website. Not everyone will read it, but a largepercentage of potential subscribers will at least look to see if youhave one. And its also important from a legal standpoint, so youshould make sure its posted on your site and linked from your sitemap, if not the footer of every page.Youre probably going to want to use two versions of the privacypolicy as well. Youll have the full text on a page of its own, but itsalso a good idea to put a short snippet of text below your opt-in boxesreassuring your visitors that their personal information is safe.Something as simple as "Your personal information is safe with us"can go a long way towards building your visitors confidence in you.Exactly what this snippet should say is up for debate. If you readseveral different articles or ebooks about list building, youll probablysee just as many recommendations for the text to use here.The only definitive answer to this is to test it for yourself. You mightfind one privacy statement will show a marked improvement overanother, as far as the conversion rate for visitors to subscribers. Dontjust blindly follow what any given marketer says - what works best forthem isnt guaranteed to work best for you.Just remember that having something is usually better than havingnothing. Download Your $97 Gift >>>> Here

The Blogging InstituteAnother important factor in having an effective privacy policy is toensure that you personalize it for your website and/or business name.If youre using a boilerplate privacy policy that you copied fromsomewhere else (somewhere that allows you to use it that is!) makesure you read through it and insert your information where applicable.If your privacy page has generic information in it, or placeholderswhere you are supposed to insert your contact details, website nameand other information, its not going to be very reassuring to anyonewho clicks through and actually reads it. Just make sure youproofread it before posting it to your site, to make sure you dont missany of this type of stuff.Finally, a bit of a warning. Make sure you dont limit your options byusing a privacy policy thats too restrictive.For example, if you think you might want to sell your website one day,dont include something like "We will never sell, rent or share youremail with anyone" in your policy. If you say you wont sell it, thatcould include selling it to a new site owner so you need to be carefulof what you say in your privacy statement. Download Your $97 Gift >>>> Here

The Blogging InstituteBuilding Credibility With Your EmailListOne of the most important components of building a good relationshipwith your list is credibility. If you want to build a responsive list, withgood open and click-through rates, you need to make sure yourecredible. Lets look at some ways to help achieve this.The biggest thing is to guard your reputation ruthlessly. Dont sendpromotions for anything you havent personally checked out, orcomes recommended by someone you trust completely. Dont usetricks to try and get people to open your emails or click on the links inthem.Basically, dont do any of the stuff that annoys you when you receiveit from marketers whose lists youre subscribed to.You probably have a small group of people whose emails you openas soon as you see their name. The subject line may not even matter- if it comes from a particular person, you just open and read it.Think about what those people provide that makes you want to readtheir emails. Do they send valuable content? Are their products andrecommendations always high quality? Are they honest?All the things that you like about them are the things that yoursubscribers will respond to as well. Do more of that and less of thestuff that you might hear is really effective, but you hate personally. Download Your $97 Gift >>>> Here

The Blogging InstituteAnother important factor in building your credibility is to be careful ofwho you partner with. If youre setting up JV partnerships or ad swapswith other marketers, make sure youre familiar with their methodsand their style. And let them know that you need to review whatevertheyre sending to your list before you will agree to email for them.If you recommend someone elses product or even just their emaillist, anything they do to annoy your subscribers is going to reflectback on you. Once that happens, the cats out of the bag - even if youapologize to your list, theyre going to be a lot less likely to trust youthe next time you recommend something or someone.Finally, another good way to build your credibility is to interact withthe people on your list. When they email you, respond back to themor answer common questions in another email, along with a quicknote thanking the people who sent the question in by name.As your list grows, this gets harder and harder to maintain, but thatpersonal touch will make a huge difference in how credible youappear to your subscribers. Download Your $97 Gift >>>> Here

The Blogging InstituteHow To Avoid The Spam FiltersOne of the biggest challenges facing email marketers is keeping theirmessages out of their subscribers spam folders. It doesnt matterhow big or how responsive your list is if your emails never reach theirintended target. Lets look at a few things you can do to help ensureyour emails reach your subscribers.Probably the most effective way to make sure your emails getdelivered is to have your subscribers whitelist you. This means theyadd your email address to a list of people who they want to receiveemail from. That way, even if the message might have been flaggedas spam, it will still get through because it has specifically beenapproved.The trouble is, getting your subscribers to whitelist you is not as easyas it sounds. Every extra step makes it less likely that people willfollow through, so by the time they opt in and confirm their emailaddress, getting them to whitelist you is going to be difficult. The bestthing to do is include information about how to do it on your emailconfirmation page as well as the first email you send them, and leaveit at that.Another important factor in getting your emails through to yoursubscribers is to use a reliable email service that works hard toensure that they maintain good relationships with the email services.Companies like Aweber and GetResponse put a lot of time into this, Download Your $97 Gift >>>> Here

The Blogging Instituteand they have policies in place that help to ensure their deliverabilityremains high.If you run your own autoresponder script on your own server, its verydifficult to keep on top of this and your IP address could quite easilywind up on a blacklist. Which makes your deliverability very poor.Finally, be careful of what words and content you use in your emailmessages. Certain words, like "free" or "make money", often getflagged because theyre so common in spam messages. You can getaround this by purposely misspelling them or using some strange wayof spelling them like "m@ke m0ney" but that can hurt your credibilitywith your readers.The best solution is to use the spam rating that most autoresponderservices provide so you can see how high your email rates. If its toohigh, the chances of it getting caught in a spam filter are much betterso you should go back and edit it to correct some of the potentialproblems. Download Your $97 Gift >>>> Here

The Blogging InstituteHow To Find JV Partners To Help Build YourEmail ListOne of the most effective ways of building a list is by partnering withother marketers who have lists of their own. By working together, youcan help each other grow your lists as well as help in other ways. Buthow do you find those people to JV with in the first place?The first people a lot of marketers think of when they go looking forJV partners are the "big names" in their niche. That is, the marketerswho have the highest profile in the market.While those people probably have big lists and would be highlydesirable JV partners, its unlikely that theyre going to work with youwhen youre just getting started. Theyre going to want to partner withpeople who can give them as much leverage as they can provide.When youre getting started, youre going to have a lot more successwith smaller marketers who are also working on building their ownlists.Think in terms of one step up the "food chain" from where you are. Ifyou have a list with 250 people on it, you might look for JV partnerswho have 500 people on their list. Think in terms of your next step,not where you want to be a year or two from now.Where can you find these people? There are several places to do it: Download Your $97 Gift >>>> Here

The Blogging Institute- Market-related forums- Clickbank or other marketplaces- Google- Email lists you already subscribe to.Forums are a great place to find potential partners because you caninteract with them before approaching them to partner with you. And ifyoure active in the forum, they will "know" you from there and bemore likely to agree to some type of JV arrangement.Clickbank and other such marketplaces are another option. You cansearch for products that are related to your niche, and look formarketers who are building an email list on their website. If theyrecollecting opt-ins, theyre obviously building a list and might beinterested in working with you.Google is not nearly as targeted as the first two, but you can alsosearch for your main keywords and look for websites that arecollecting opt-ins. You should also keep an eye on the paid ads tofind other marketers who are selling products related to your niche.Finally, if youre subscribed to some email lists in your market, everyone of those marketers could be a potential JV partner. As alreadymentioned, dont try to partner up with the biggest marketer right offthe bat, but look for newer marketers who are anxious to keepbuilding their own list. Download Your $97 Gift >>>> Here

The Blogging InstituteHow To Get Your Emails OpenedBuilding a huge email list isnt going to be all that valuable if thepeople on your list dont actually open your emails. Its much moreeffective to have a smaller list with a good open rate than it is to havea huge list with a bad one. Lets look at a few things you can do toimprove your open rate.Probably the most important factor is to actually provide value so yoursubscribers want to read your emails. If all youre sending is one pitchafter another, and your emails are all full of hype, your open rate isnot going to be very good.Lots of people dont bother to unsubscribe from email lists that theydont read, but they just hit the delete button whenever they seesomething from those people. This is worse than unsubscribing,because it gives you an overinflated list size - youll never really knowhow many people youre actually reaching.Another important factor in getting people to open your email is toavoid using tricks.Youve probably received plenty of emails with a subject line thatsays something like "You made a sale!" and then when you open it,its just a sales pitch for something or another. Download Your $97 Gift >>>> Here

The Blogging InstituteThese kinds of things might trick people into opening your email onceor twice, but theyre quickly going to lose all respect for you and startignoring your messages. You want people to open your email formonths or years to come, not just once or twice after they sign up.Your emails subject line will also have a bearing on how manypeople open it. Think of the subject as a mini-headline for the rest ofthe email. Arouse your subscribers curiosity and make them want toopen the email to find out what youve got to say. Just make sure itsrelated to what theyre actually going to find when they read theemail!Finally, make sure your email messages arent getting filtered into thespam folders by the major email services. This is a bigger problem insome markets than others, since certain words will often trigger spamfilters. But you should always test your emails with the major serviceslike Gmail, Hotmail and Yahoo Mail.If your email provider offers a spam rating, you should also keep aneye on that. Aweber, for example, gives you a spam rating for everymessage. If its under a certain number, it should be safe. It also tellsyou exactly what is being flagged as a problem, so if the rating is toohigh you can correct the things that are causing it. Download Your $97 Gift >>>> Here

The Blogging InstituteHow To Monetize Your Email List UsingAdsenseGoogle Adsense is a popular way of monetizing websites. Its easy toset up and relatively low maintenance so lots of people like it. Butbecause its installed on your website, many people dont consider itfor monetizing an email list. There are ways to do this, however - letslook at some of your options.The most effective way to monetize your email list with Adsense is todirect your subscribers back to your website, to pages that haveAdsense displayed on them. The simplest way to do this is to includea snippet of your article in the email you send to your list, along with alink to read the whole thing on your website.This has several benefits:- Your content gives you more leverage. Its not only offering contentto your email list, its also adding content to your site which will helpwith SEO and other factors.- Youre training your list to click through on your messages. Becausethey need to click through to your site to read the whole article, theyget used to clicking on your emails. What do you think will happenwhen you send a promotion of some sort? Theyre a lot more likely toclick on it! Download Your $97 Gift >>>> Here

The Blogging Institute- You can format your article however you want on your site. It givesyou a lot more flexibility than what you can do in an email message,even if its formatted in HTML.Another option for monetizing your email list with Adsense is toinclude the entire article in the email, but then link to other relatedarticles in the archives on your website.This is going to more effective if youve got a decent number of pageson your site, but an effective way to help it grow is to archive all youremails on the site as well. Every time you send an email with anarticle or other content, add that article as a page on your site. Itwont be long before youve got a nice sized archive that you canrefer people to.And of course every page in the archive can have Adsense displayedon it.One of the big advantages of using your email list to direct traffic backto the pages on your site that are displaying Adsense is that you cantarget the highest paying pages more often.Once you figure out which pages pay the most per click, startfunnelling more of your subscribers to those pages. Even if the pagedoesnt rank at all in Google, it doesnt really matter - you control yourown traffic. Download Your $97 Gift >>>> Here

The Blogging InstituteThe Importance Of Segmenting Your EmailListSegmenting your email list sounds like a complicated task but itdoesnt have to be. All it means is that youre splitting your lists upinto targeted groups, which gives you more control over what youmarket and to whom. Lets look at a few things to consider whensegmenting your list.The first thing youll need to determine is how you want to segment.The simplest method is to set up a new list for each new product orwebsite youre promoting, or at least a new list for each new topic. Soif youre building a list in the internet marketing niche, for example,you might have lists on traffic generation, content creation, socialnetworking, etc.This works well because when you want to send a promotion forsomething, you can target the list that would be most likely to beinterested. In our example, if you were promoting a new trafficgeneration tool, you could send it to your traffic list but not the contentor social networking lists.The drawback to building multiple lists is that it gets harder to keeptrack of it all as you add more and more lists. This is especially true if Download Your $97 Gift >>>> Here

The Blogging Instituteyou create a new list for every website or product, but even splitting itup by topic can get unwieldy after a while.It can also make it harder to email your entire list, since you have tosend the email to every one of the lists that youve created. And ifpeople are on more than one of your lists, you need to be sure theydont get the same message multiple times.Another option is to use a service that lets you segment your list fromwithin the database. Some people on the list might be tagged with"traffic" while others with "content" but theyre all ultimately on thesame larger list. The advantage here is that you can easily email yourentire list when appropriate, but segment it down to a smaller partwhen that makes more sense.Many email providers that offer this kind of list segmentation alsomake it easier to transfer people from one segment to another or addthem to a new one.This can be helpful when you have both prospects and buyers on thelist. When a prospect buys something from you, they can be movedto the buyers segment without having to subscribe them to a new listand unsubscribe them from the old one. Download Your $97 Gift >>>> Here

The Blogging InstituteShould You Write A Regular EmailNewsletter?A few years ago, most internet marketers who were building a listsent out a regularly-scheduled email newsletter, also known as an"ezine." While some marketers still do this, its not nearly as commonas it used to be. Lets look at some of the pros and cons of sendingout a regular newsletter.Probably the biggest disadvantage of sending a regular newsletter ishaving to come up with ideas for content on a consistent basis. If youhave trouble finding topics to write about for your blog or website, youcould be faced with the same issue for a regular ezine.There are ways to avoid this however. If you frequent any forums orblogs in your niche, you can find all kinds of ideas there by watchingwhat other people are asking. You can do the same by setting upsome Google Alerts for your market. Watch what is coming throughon the alerts, and pick out any topics that you could use for yournewsletter.There are several big advantages to a regular newsletter, however. Download Your $97 Gift >>>> Here

The Blogging InstituteFor one thing, it gets your subscribers used to seeing your emails ona regular basis. Whether you send one every week, every two weeksor every month, they will get used to seeing that email from you, andas long as you continue to provide valuable content in it, they willprobably be more likely to continue reading it. This is particularlyeffective if you use some sort of tag in the subject line to identify yournewsletter.Another big advantage is that you can include both content and adsin the same email. Just what ratio you use will depend on your marketand how open your list is to marketing, but you can includepromotions for your own products, promotions for affiliate offers oreven sell advertising spots to other marketers.A third advantage to a regular newsletter is that it forces to you tocreate content, which you can then repurpose for other things:- Post it to your website or blog- Let your affiliates use it for promoting your products- Post it on other sites like Squidoo or Tumblr etc.Dont let the thought of "having" to write a regular newsletter put youoff. Its not as difficult as it might sound, and once youve been at it fora few issues youll get into a groove where it will just become part ofyour content creation strategy. Download Your $97 Gift >>>> Here

The Blogging InstituteTracking Your Email ResultsEmail marketing, especially when you use autoresponders, can beeasy to set and forget. Once the messages are queued up and youare collecting subscribers, it more or less runs itself. But if youre nottracking your results, youre probably leaving money on the table.Lets look at what you should be keeping an eye on.Most email service providers, like Aweber and GetResponse, providestats for open rate, clickthrough rate, bounce rate and various otherthings. Two of the most important things to track are your open rateand clickthrough rate.These numbers will tell you how many people are opening youremails and how many people are clicking through on the links inthem. Thats assuming there are any links in it, of course - someemails you send may not have any.When you track these numbers, you can test different subject lines orlink text and see which ones give you better results. Mostautoresponder services will let you split test your messages - sendone email to part of your list and another email to the rest. This lets Download Your $97 Gift >>>> Here

The Blogging Instituteyou test different options within the same email and see which oneperforms better.Another thing you can track is sales conversions. This is a little moredifficult to set up, since you need to pass some information from youremail through to your website, then on to the thank you page afterpurchase. But if youre not sure how to set up the technical side of it,you can outsource it for relatively little money. Someone who knowshow to set it up can do it pretty quickly.By tracking your conversions, youll find out which emails are actuallyconverting into sales. If youre promoting the same product in severalmessages, this is critical since you want to find out where in youremail series the most sales are being generated.If you want to get really detailed tracking, you could even tag eachlink within the same message separately so you can see whichspecific link is driving sales. How detailed you get is up to you, justkeep in mind that there is a point at which the data you get isnt worththe time it takes to track it all.The easiest way to track these numbers is in a spreadsheet likeMicrosoft Excel or Google Docs. This lets you track the results overtime, and you can use that data to perform "what if" calculations orgenerate graphs to make it easy to see how your results are trending. Download Your $97 Gift >>>> Here

The Blogging InstituteWhy You Should Be Using An AutoresponderServiceThere are a number of autoresponder services out there, with pricesranging from under $20 to several hundred dollars per month. Butmany internet marketers hesitate to pay these monthly costs andwould prefer to pay a one-time fee for an autoresponder script thatthey can run on their own server.While it may seem like a good way to save some money at firstglance, there are several reasons why running your ownautoresponder script is not only a bad idea, it can actually hurt yourbusiness in the long run.The biggest drawback to running your own autoresponder script isdeliverability. Deliverability is probably the single most importantfactor in building an effective email list. If your messages arentgetting to the people on your list, it wont matter how large the list is -youre not going to see very good results.There are a lot of factors that affect the deliverability of your email,but the biggest are spam filtering and blacklisting. If you use words in Download Your $97 Gift >>>> Here

The Blogging Instituteyour emails that can trigger spam filters, thats one problem, but it canalso damage your deliverability if a lot of people click the "spam"button in their email software when your message lands in theirinbox.If it happens too often, the IP address of your server can getblacklisted, so any email you send from it may not even get to yoursubscribers inboxes.The big autoresponder companies take these things very seriously,and work hard behind the scenes to make sure they dont haveproblems with the messages they send out getting delivered.Managing this would be a full-time job in itself, so if you choose to runyour own email server youre really not saving any money - youre justtrading it for the time it takes to manage.Another problem with running your own email server is maintenance.Whenever the script gets upgraded, you need to install the update (orpay someone to do it for you) and make sure that everything isbacked up in case the upgrade doesnt work properly.And if it doesnt, your subscriber database can be at stake. Its justnot worth the risk when you can use a service that handles all thatstuff for you.When it comes right down to it, the cost of an autoresponder serviceshouldnt be a problem anyway. If youre building good relationshipswith your lists, you should be able to easily make back the cost of theservice every month (and then some).Dont be penny-wise and pound-foolish - get started on a goodfoundation by using a reliable autoresponder service. Download Your $97 Gift >>>> Here

The Blogging InstituteConclusionHopefully this report has given you some insight into list building, bothwhy you should be doing it and how to get started.And remember, the most important part of the process is to just getstarted. Dont worry if your first effort isnt a home run. Chances are itwont be. But youll learn a lot more from actually taking action onthese strategies than you ever will by simply reading about them.And something else youll probably find is that once you start buildingyour list, and getting responses to your emails, youll quickly get afeel for what people are really looking for.No matter how thoroughly you plan ahead of time, youll probably findthat your subscribers get as much or more value out of stuff that youdidnt even think about when writing the email as they do from whatyou intended them to.And this kind of feedback is invaluable for creating a successfulcustomer-focused business. If you listen to, and respond to your Download Your $97 Gift >>>> Here

The Blogging Institutesubscribers, it becomes easier and easier to create products, writearticles or blog posts, put together helpful videos or any other type ofcontent creation.Its just a matter of getting started and taking that first step.Thank YouAlexis Kenne Special Unadvertised Bonus Access Below Download Your $97 Gift >>>> Here

The Blogging Institute Download Your $97 Gift >>>> Here

List building strategies

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