The Future of Web 2.0 and Academic Libraries

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    The Future of Web 2.0 and Academic Libraries - Presentation Transcript

    1. Web 2.0 Trends & the Academic Library: Implications for Public Services Presented by Amber Burtis at Wright State University March 4, 2008
    2. What is Web 2.0?
      • Concept describing user’s experience of the Web as a platform
      • Characterized by:
        • open communication and collaboration
        • the decentralization of authority
        • content sharing
    3. EXAMPLES
      • RSS Feeds
      • Wikis
      • Blogs
      • Podcasting
      • Photosharing
      • Social Networking
      • Social Bookmarking
    4. Web 2.0 & Academic Library Public Services
      • Promotion
      • Collaboration
      • Communication
      • Instruction
    5. PROMOTION
      • Outreach
      • Marketing
      • Branding
      • Public Relations
    6. COLLABORATION
      • Information Literacy Courses
      • Research Guides
      • Integrated Course Management Systems
      • Technology Labs
    7. COMMUNICATION
      • Library News
      • Library Events
      • Campus programming
      • Internal communication
    8. INSTRUCTION
      • Tutorials
      • Medical Education
      • Bibliographic Instruction
      • Library Tours
    9. The Future of Web 2.0
      • Forecasted to continue to grow in popularity
      • College age students will continue to be among the most regular users
      • It’s not just a fad…it’s a shift in the way we use the Web
    10. The Future of Web 2.0
      • The Web 2.0 technologies that flourish:
        • Will be useful to users’ day-to-day lives
        • Will work together well
    11. Essential Technologies
      • Podcasting
      • Social Networking
      • RSS
    12. Essential Technologies
      • Both iPod and social networking sites are part of many students’ daily lives
      • RSS works with iPod and social networking sites
    13. What is Podcasting?
      • An audio file that the user downloads and plays on a portable or desktop digital player
      • An audio file delivered to the user’s device using RSS and a feed reader
    14. Uses for Podcasting
      • Bibliographic instruction sessions
      • Tutorials
      • Library tours and orientation
      • Class lectures
      • Increasing access
      • Events
    15. What is Social Networking?
      • Web-based sites which provide space for building social networks
      • MySpace, Facebook, Flickr
    16. Uses for Social Networking
      • Marketing
      • Provide catalog
      • Portal into the library
      • E-reference
    17. What is RSS?
      • Really Simple Syndication
      • or Rich Site Summary
      • Subscribes users to updates from web-based sources
    18. Uses for RSS
      • Search feeds
      • New title feeds
      • Journal feeds
      • Library news feeds
      • Blog and Wiki update feeds
    19. Implementing Web 2.0 Technologies
      • To be successful a service must meet your users’ needs
      • The real challenge is marketing the service
    20. Marketing Web 2.0 Services
      • Marketing should focus on how the service will improve the users’ experience
        • Help them succeed
        • Fit into their current technology use
      • Should not focus solely on the technology
    21. Marketing Web 2.0 Services
      • Must be constantly thinking about how to engage your user on their terms
      • Must be in touch with your users’ needs and the issues currently affecting them
      • Must pay attention to current and emerging trends in Web 2.0 technology
    22. LIS Wiki liswiki.org/wiki/Main_Page
    23. The Krafty Librarian www.kraftylibrarian.com
    24. David Rothman.net davidrothman.net
    25. ALA TechSource www.techsource.ala.org
    26. Information Wants to Be Free meredith.wolfwater.com/wordpress
    27. Questions?
      • Time for Questions and Answers

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