Web 2.0 Trends & the Academic Library: Implications for Public Services Presented by Amber Burtis at Wright State University March 4, 2008

What is Web 2.0? Concept describing user’s experience of the Web as a platform Characterized by: open communication and collaboration the decentralization of authority content sharing

Concept describing user’s experience of the Web as a platform

Characterized by:

open communication and collaboration

the decentralization of authority

content sharing

EXAMPLES RSS Feeds Wikis Blogs Podcasting Photosharing Social Networking Social Bookmarking

RSS Feeds

Wikis

Blogs

Podcasting

Photosharing

Social Networking

Social Bookmarking

Web 2.0 & Academic Library Public Services Promotion Collaboration Communication Instruction

Promotion

Collaboration

Communication

Instruction

PROMOTION Outreach Marketing Branding Public Relations

Outreach

Marketing

Branding

Public Relations

COLLABORATION Information Literacy Courses Research Guides Integrated Course Management Systems Technology Labs

Information Literacy Courses

Research Guides

Integrated Course Management Systems

Technology Labs

COMMUNICATION Library News Library Events Campus programming Internal communication

Library News

Library Events

Campus programming

Internal communication

INSTRUCTION Tutorials Medical Education Bibliographic Instruction Library Tours

Tutorials

Medical Education

Bibliographic Instruction

Library Tours

The Future of Web 2.0 Forecasted to continue to grow in popularity College age students will continue to be among the most regular users It’s not just a fad…it’s a shift in the way we use the Web

Forecasted to continue to grow in popularity

College age students will continue to be among the most regular users

It’s not just a fad…it’s a shift in the way we use the Web

The Future of Web 2.0 The Web 2.0 technologies that flourish: Will be useful to users’ day-to-day lives Will work together well

The Web 2.0 technologies that flourish:

Will be useful to users’ day-to-day lives

Will work together well

Essential Technologies Podcasting Social Networking RSS

Podcasting

Social Networking

RSS

Essential Technologies Both iPod and social networking sites are part of many students’ daily lives RSS works with iPod and social networking sites

Both iPod and social networking sites are part of many students’ daily lives

RSS works with iPod and social networking sites

What is Podcasting? An audio file that the user downloads and plays on a portable or desktop digital player An audio file delivered to the user’s device using RSS and a feed reader

An audio file that the user downloads and plays on a portable or desktop digital player

An audio file delivered to the user’s device using RSS and a feed reader

Uses for Podcasting Bibliographic instruction sessions Tutorials Library tours and orientation Class lectures Increasing access Events

Bibliographic instruction sessions

Tutorials

Library tours and orientation

Class lectures

Increasing access

Events

What is Social Networking? Web-based sites which provide space for building social networks MySpace, Facebook, Flickr

Web-based sites which provide space for building social networks

MySpace, Facebook, Flickr

Uses for Social Networking Marketing Provide catalog Portal into the library E-reference

Marketing

Provide catalog

Portal into the library

E-reference

What is RSS? Really Simple Syndication or Rich Site Summary Subscribes users to updates from web-based sources

Really Simple Syndication

or Rich Site Summary

Subscribes users to updates from web-based sources

Uses for RSS Search feeds New title feeds Journal feeds Library news feeds Blog and Wiki update feeds

Search feeds

New title feeds

Journal feeds

Library news feeds

Blog and Wiki update feeds

Implementing Web 2.0 Technologies To be successful a service must meet your users’ needs The real challenge is marketing the service

To be successful a service must meet your users’ needs

The real challenge is marketing the service

Marketing Web 2.0 Services Marketing should focus on how the service will improve the users’ experience Help them succeed Fit into their current technology use Should not focus solely on the technology

Marketing should focus on how the service will improve the users’ experience

Help them succeed

Fit into their current technology use

Should not focus solely on the technology

Marketing Web 2.0 Services Must be constantly thinking about how to engage your user on their terms Must be in touch with your users’ needs and the issues currently affecting them Must pay attention to current and emerging trends in Web 2.0 technology

Must be constantly thinking about how to engage your user on their terms

Must be in touch with your users’ needs and the issues currently affecting them

Must pay attention to current and emerging trends in Web 2.0 technology

LIS Wiki liswiki.org/wiki/Main_Page

The Krafty Librarian www.kraftylibrarian.com

David Rothman.net davidrothman.net

ALA TechSource www.techsource.ala.org

Information Wants to Be Free meredith.wolfwater.com/wordpress

Questions? Time for Questions and Answers

Time for Questions and Answers