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Workplace         Wellness         Action items Public Health Needs to         Know about the Business WorkplaceMade possi...
•  Living beyond the project through coalition            building         •  Business relationships are essential for lon...
1.  Leverage your network         2.  Build a coalition. Own it.         3.  Bring in the Big Dogs         4.  Understand ...
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of H...
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of H...
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of H...
As marketers, the public health community is great at public         health         •  The	  magic	  is	  in	  coali.on	  ...
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of H...
#2 BUILD A COALITIONMade possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minne...
FISHBOWL FOCUS GROUPSMade possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minn...
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of H...
•  Large businesses will add to your            coalition.         •  Expertise         •  Funding         •  Clout       ...
•  Meet them on their terms         •  Internal audiences: managers & champions         •  Start with outcomes, not proces...
Health care costs remain at the top of the list           of concerns executives have about their firms.                  ...
And, health care concerns have steadily             increased since our first survey in December.                         ...
Health care is the most important factor when it               comes recruiting new employees.              “Please tell m...
And, the percentage of firms taking a more               active role in employee health and other             initiatives ...
BitMade possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department o...
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of H...
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of H...
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of H...
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of H...
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of H...
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of H...
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of H...
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of H...
•  They are NOT just about            funding         •  Wellness is not partisan         •  They are a nexus to all other...
•  Talk to reporters yourself. Find the right person            and call her/him?         •  Boil your message to one line...
VISUALS	                       Immediacy	                    DEPTH	                       AUDIENCE	                       ...
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of H...
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of H...
#8 FIND A CONNECTORMade possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnes...
In	  2012	  we	  will	  be	  conducLng	  a	  naLonwide	  survey	              research	  project	  that	  probes	  the	  a...
Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of H...
Data                               Coalition                                                         Media                ...
Contact Us:         The Alliance for a Healthier Minnesota         800 Nicollet Mall         Suite 2690         Minneapoli...
2011 making it better conference
2011 making it better conference
2011 making it better conference
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2011 making it better conference

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Transcript of "2011 making it better conference"

  1. 1. Workplace Wellness Action items Public Health Needs to Know about the Business WorkplaceMade possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  2. 2. •  Living beyond the project through coalition building •  Business relationships are essential for long-term sustainability •  Getting in the door is the crucial step •  Public health is the glue that keeps the coalition together What I’ll talk aboutMade possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  3. 3. 1.  Leverage your network 2.  Build a coalition. Own it. 3.  Bring in the Big Dogs 4.  Understand small business 5.  Elected officials are your allies (all of them) 6.  Make PR work for you 7.  Competitions will open doors 8.  Find a connectorMade possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  4. 4. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  5. 5. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  6. 6. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  7. 7. As marketers, the public health community is great at public health •  The  magic  is  in  coali.on   building,  crea.ng  cri.cal  mass   •  Who  are  your  friends?   •  What  do  you  have  in  common?   •  What  can  you  do  for  them?   •  What  can  they  do  for  you?   •  Formally  organize   •  Communicate   #1 Build and leverage PARTNERSHIPSMade possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  8. 8. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  9. 9. #2 BUILD A COALITIONMade possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  10. 10. FISHBOWL FOCUS GROUPSMade possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  11. 11. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  12. 12. •  Large businesses will add to your coalition. •  Expertise •  Funding •  Clout •  You just need one to prime the pump #3 BRING IN THE BIG DOGSMade possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  13. 13. •  Meet them on their terms •  Internal audiences: managers & champions •  Start with outcomes, not process ü It is about COST •  Use intermediaries •  Think narratives. Tell stories #4 UNDERSTAND SMALL BUSINESSMade possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  14. 14. Health care costs remain at the top of the list of concerns executives have about their firms. Top Tier Concerns Ranked By % Concern (8-10) The costs of health care coverage (1/2 Sample) Government policies and regulations The impact of President Obama’s health care reform plan (1/2 Sample) Federal, state and local taxes Slide 15Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  15. 15. And, health care concerns have steadily increased since our first survey in December. December January January % Concerned (8-10) 2008 2010 2011 The costs of health care coverage (1/2 sample) 64% 68% 71% Government policies and regulations n/a 57% 61% Federal, state and local taxes 55% 64% 56% The financial stability of key customers 41% 29% 25% The availability of capital and credit 23% 32% 25% Increased competition from foreign sources 18% 27% 20% Lack of qualified workers (1/2 sample) 17% 14% 18% The financial stability of vendors 17% 20% 15% Costs of employee salaries and benefits, not including health insurance 18% 16% 15% Small Business is Ready The ability to attract and retain qualified workers (1/2 sample) 22% 19% 14% Slide 17Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  16. 16. Health care is the most important factor when it comes recruiting new employees. “Please tell me how important that particular factor is to your firm in attracting workers, using a one to ten scale where one means that factor is NOT IMPORTANT AT ALL and where ten means that factor is VERY IMPORTANT.” % Important In Recruiting New Top Recruitment Factors Ranked By Employees % Important (8-10) 2009 2010 2011 Affordable Health Care 39% 39% 45% Competitive Benefits Package 35% 32% 31% Salary and Wage Expectations 43% 38% 29% Flexible Work Schedules 32% 30% 20% Slide 19Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  17. 17. And, the percentage of firms taking a more active role in employee health and other initiatives is unchanged from two years ago. “Are you taking a more active role in the health of your employees by offering wellness programs or other initiatives?” Slide 23Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  18. 18. BitMade possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  19. 19. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  20. 20. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  21. 21. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  22. 22. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  23. 23. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  24. 24. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  25. 25. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  26. 26. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  27. 27. •  They are NOT just about funding •  Wellness is not partisan •  They are a nexus to all other groups in the ecosystem •  They care about policy, but health care is radioactive •  Think of their self interest •  They are not JUST about funding # 5 Befriend Elected OfficialsMade possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  28. 28. •  Talk to reporters yourself. Find the right person and call her/him? •  Boil your message to one line (the elevator pitch) •  VALUE/FACT/ACTION •  Narrative: Have a story to tell that includes a real-world example •  Sell it on their terms #6. PR IS NOT RADIOACTIVEMade possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  29. 29. VISUALS   Immediacy   DEPTH   AUDIENCE   DIRECT   Colorful  plant   Your  voice   Colorful  plant   “Re-­‐purpose”   Well-­‐spoken   Well-­‐spoken   Well-­‐spoken   interviewees   interviewees   interviewees   Easily   Easily   Easily   understood   understood   understood   stats   stats   stats  Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  30. 30. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  31. 31. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  32. 32. #8 FIND A CONNECTORMade possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  33. 33. In  2012  we  will  be  conducLng  a  naLonwide  survey   research  project  that  probes  the  aPtudes  of  business   decision-­‐makers  about  worksite  wellness.    Find  out  more  at:  www.statesofwellness.com  Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  34. 34. Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  35. 35. Data Coalition Media Exposure Sustainable CoalitionMade possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
  36. 36. Contact Us: The Alliance for a Healthier Minnesota 800 Nicollet Mall Suite 2690 Minneapolis, MN 55402 www.healthiermn.com Tom MasonMade possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.
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