Shane Paulson of PhysioLogic Human Performance Systems LLC, a solution provider at the marcus evans Long-Term Care CXO Summit Spring 2015, on how LTC facilities can boost revenue through their wellness program. Interview with: Shane Paulson, Board-Certified Exercise Physiologist and Chief Executive Officer, PhysioLogic Human Performance Systems LLC

1. Interview with: Shane Paulson,
Board-Certified Exercise Physiolo-
gist and Chief Executive Officer,
PhysioLogic Human Performance
Systems LLC
“Looking at wellness as a revenue
source is a shift from how most long-
term care (LTC) facilities look at
providing exercise,” says Shane
Paulson, Board-Certified Exercise
Physiologist and Chief Executive Officer,
PhysioLogic Human Performance
Systems LLC. “Wellness” has become
an industry buzzword, but most facilities
are simply providing access to an
exercise room or class, which does not
necessarily result in physiological
benefits or an improvement in residents’
quality of life. There is so much more
that can be done to generate revenue,
he adds.
PhysioLogic Human Performance
Systems LLC will be present at the
marcus evans Long-Term Care CXO
Summit Spring 2015.
What is missing in the LTC industry
today? What could be done better?
What is missing is a more preventative
and proactive approach to maintaining
functional capacity. Many people think
that age itself causes the problems that
older adults traditionally face, but
weakness is not caused by age.
Weakness is a normal physiological
adaptation to a lack of exertion. In the
Therapy model, we see improvement
and subsequent decline if exertions are
not maintained after discharge.
Individuals have to utilize their strength,
flexibility and endurance on a daily basis
in order to maintain function!
This is more than having a few
treadmills and strength equipment or a
few exercise classes. We’ve developed
programs, staff training and tools that
work in every level of that care
continuum. Residents need access to
safe, effective and efficient exercise.
Facility staff need training and support.
Both need outcomes to better
understand what is being gained or lost.
Our database management tool, for
example, involves a very specific and
more sensitive assessment process than
what is traditionally available. We
organize all of the test data to keep
track of how individuals progress, how
their body reacts to stimuli or lack
thereof. Standardized outcomes help
with adherence to exercise, motivating
people to start and maintain healthy
exercise routines.
We call this more scientific approach to
wellness, exercise physiology. Most
facilities are lacking outcome-based,
person-focused, revenue driven
continuum programming. Even existing
wellness programs can be improved and
we guarantee it.
Could this increased focus on
wellness help generate revenue?
Why does it make financial sense to
do this?
We know the LTC industry is about
taking care of people, but a facility must
generate enough revenue to stay open.
This is when it becomes about the
money! Many facility directors think that
to generate revenue they need a new
exercise center with equipment and a
pool, but these are not requirements for
effective programs and revenue
production.
There is another side to this, which
involves educating and supporting
individuals of all function levels
throughout the care continuum. The
facility can charge more if it is providing
more service. Our systems maximize
participation and adherence so we help
more individuals achieve better wellness
while creating the sustaining financial
resources for the facility.
Let us look at some direct and indirect
revenue possibilities. We help skilled
nursing care facilities increase
restorative reimbursement. In the
average 100 census facility, the
reimbursement increase is USD 7,000
per month. Reducing costs by reducing
the incidence of falls, incontinence and
worker’s compensation costs due to
back injuries in staff are a few examples
of indirect revenue or cost savings. In
AL/IL facilities, the programs generate
direct revenue while helping residents
maintain functional capacity which
translates to longer length-of-stay as an
indirect revenue benefit. Home Health
Agencies can use our systems in
reimbursable ways, and outreach and
employee wellness programs can create
direct and indirect financial benefits.
What we have developed and what we
are doing is new to the LTC industry.
We have taken Wellness to the next
level. We have helped single facilities
and large multi-facility organizations,
and we are so confident we can help
everyone, we actually guarantee it.
Even the act of learning more makes
financial sense!
The facility
can charge
more if it is
providing
more service
How LTC Facilities Could Capitalize
on their Wellness Program

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About the Long-Term Care CXO Summit Spring 2015
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industry.
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About PhysioLogic Human Performance Systems LLC
PhysioLogic HPS is an Exercise Physiology company that provides programs, services and consultation to clients interested in
developing or implementing world-class revenue producing wellness programs.
Mission: Provide comprehensive, outcome-based exercise and wellness programming in a systematic, standardized and
professional manner.
Vision: Establish and perpetuate the “Proactive Health Model” that parallels the Medical Treatment Model and provides true disease
control and prevention through the artful practice of Exercise Physiology.
www.bestage.co
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To view the web version of this interview, please click here: www.longtermcaresummit.com/ShanePaulson