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Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
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Theresa regli bw-3

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  • Why is the way that data is conveyed so important?
  • Why is the way that data is conveyed so important?
  • That they have made considerable progress in identifying the meta data elements (i.e., structure and fields, as in a DTD).  Our work for them will be:        a.  Idenitify which fields need taxonomy.        b.  Product these taxonomies
  • That they have made considerable progress in identifying the meta data elements (i.e., structure and fields, as in a DTD).  Our work for them will be:        a.  Idenitify which fields need taxonomy.        b.  Product these taxonomies
  • Here you
  • Here you
  • Transcript

    • 1. Folksonomies | Power to the People April 26, 2006 Theresa Regli Director, Content Management
    • 2. Simple Truth | People see the world differently SAND TRAP BUNKER
    • 3. Simple Truth | Words evoke multiple meanings BREAKFAST
    • 4.
      • Taxonomy
        • Law for categorizing information
      • Meta Data and/or Content Attributes
        • Information about content: "data about the data Synonym Ring : A set of words/phrases that can be used interchangeably for searching. (Hypertension, high blood pressure)
      • Thesaurus
        • A tool that controls synonyms and identifies the relationships among terms
      • Controlled Vocabulary
        • A list of preferred and variant terms, with relationships (hierarchical and associative) defined
      Accounting for differences for this in the CM world
    • 5. Sample Taxonomy | Dewey Decimal
    • 6. Sample Taxonomy | Library of Congress A) General Works B) Philosophy, Psychology, Religion C) History: Auxiliary Sciences D) History: General and Old World E) History: United States F) History: Western Hemisphere G) Geography, Anthropology, Recreation H) Social Science J) Political Science K) Law L) Education M) Music N) Fine Arts P) Literature & Languages Q) Science R) Medicine S) Agriculture T) Technology U) Military Science V) Naval Science Z) Bibliography & Library Science
      • While both taxonomies are used in libraries,
      • note how the differences in classification
      • are specifically accommodating:
        • Audience
        • Subject matter
    • 7.
      • Faceted taxonomies allow users to narrow down and select based on very granular attributes
    • 8. Why Tag? R 3 | R ight Content, R ight User, R ight Time™ Products Forms & Apps Prices & Rates About Us Education & Planning Financial Advisor Institutional Consultant Financial Analyst Retirement Plan Sponsor / TPA Institutional & Retail Investor Attract Engage Convert Support Renew © 2006 Molecular
    • 9.
      • Taxonomies are top-down, dictatorial, “expertly”-determined classification schemes with variable flexibility
      • Though invaluable in the CMS realm, taxonomies are rarely exhaustive or encompassing of many individuals’ perspectives on content
      • Folksonomies give “Power to the People” to tag and retrieve content to their liking, and share that approach/perspective with others
      • But with such freedom come many drawbacks
      • Folksonomies are more anarchistic than democratic
      Taxonomy Backlash
    • 10.
      • Folksonomy : the anti-controlled vocabulary. Collaborative, user-driven vocabularies for tagging content, rarely with any sort of control
      • Portmanteau of the words “folks” and “taxonomy”
      • Method of labeling and organizing data by collaborative tagging
      • Arise in Web-based communities where technology exists that allow users to create and use tags
      • Generally applied to the labeling and sharing of user-generated or collaboratively-created existing content, such as blogs
      • Relevance between meta data and content may be determined by users in a democratic fashion
        • four users define an object as being ‘green'
        • one user defines an object as being ‘aqua'
        • relevance can be defined as " more green than aqua ”
        • derived by the user-defined meta tags
      Folksonomy Basics
    • 11. Folksonomy Example | Flickr
    • 12. Folksonomy Example | Flickr
    • 13. Hey, you, get off of my cloud…
    • 14.
      • Social networking software : applications that connect friends, business partners, or other individuals together using a variety of tools
        • MySpace, LinkedIn
        • Folksonomies facilitate social networking
      • One of many technologies that allow users to “take over” and be the master of their domains
        • Wikis, RSS, blogs, faceted browsing
      • Collabularies : yet another portmanteau combining “collaborative” and “vocabulary” (sounds like another word for “language” to me!)
      Folksonomy roots and related trends
    • 15. Folksonomy Disadvantages
      • Meta noise : inaccurate or irrelevant meta data
    • 16.
      • Meta noise is prevalent in systems not based on a controlled vocabulary, such as meta data defined by users in a folksonomy
      • Examples:
        • Case insensitive (chinese vs. Chinese)
        • Incorrectly spelled tags ( blu instead of blue )
        • Singular vs. plural (cat vs. cats)
        • Lack of hierarchy (cheese & Roquefort tag at the same level)
        • Tags which are loosely unrelated ( frog on a content object featuring only a lilly pad)
      Folksonomy Disadvantages
    • 17.
      • On systems open to large user groups, esoteric tags which are understood by a only minority of users tend to proliferate
        • burdens users
        • decreases system efficiency
      • Core to folksonomies are the flaws that formal classification systems are designed to eliminate, such as redundancy, misspelling, etc.
      • Taxonomists/ontologists (this one included) argue that an agreed-to set of tags enables more efficient indexing and searching of content
      Folksonomy Disadvantages
    • 18. Simple Truths
      • The universe has a natural tendency towards chaos
      • Human beings naturally seek to make order out of that chaos
      • Chaos theory purports that there is order to be found in every chaotic “pattern”
    • 19. Making order of chaos
    • 20. Making order of chaos
    • 21. Making order of chaos?
    • 22.
      • Often, users can discover & befriend folksonomy tag creators
      • Lower content categorization costs
        • No hierarchically organized nomenclature to learn
        • Users simply create and apply tags on the fly
      • Inherently open-ended (some consider this a dis advantage)
        • Can respond quickly to changes and whims of users
        • Like open source software, wikis and blogs, this creates an environment of adaptability and innovation
      • Tags are generated by people who have spent more time interacting with the content than taxonomists or ontologists have
      • Highly personalized
        • Users can tag with whatever they want, when they want
      • Encouraging
        • Users immediately see the results of their influence on the system
        • Minority views/opinions/perspectives don’t get squashed out
      It’s not all bad | Folksonomy Advantages
    • 23.
      • Folksonomy may be one of the keys to developing a truly Semantic Web, where every online object contains machine-readable meta data that describes its content
      • Not only would search engine precision improve, but a more relevant web of related information could be enabled
      • The challenge is the governing structure that would keep tags consistent, and the willingness of people to tag things
      Key to the Semantic Web?
    • 24.
      • Consider a moderated / edited folksonomy, supported by a taxonomy framework
        • Create clusters and hierarchies based on user tags
        • Eliminate / merge redundant tags
        • Flickr is a great example
      • Give users tagging guidelines
      • User research and analysis should be the foundation of any taxonomy design process
        • This will minimize the need for folksonomy
      • Folksonomy functionality is great for blogs – allowing users to tag their entries on the fly based on any new topic they wish
      The best of both worlds
    • 25. R 3 | R ight Content, R ight User, R ight Time™ Products Forms & Apps Prices & Rates About Us Education & Planning Financial Advisor Institutional Consultant Financial Analyst Retirement Plan Sponsor / TPA Institutional & Retail Investor Attract Engage Convert Support Renew © 2006 Molecular
    • 26. Discussion / Q&A
      • Thank you!
      • Feel free to e-mail me:
      • [email_address]
      • or visit
      • www.molecular.com

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