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Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
Theresa regli bw-3
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Theresa regli bw-3

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  • Why is the way that data is conveyed so important?
  • Why is the way that data is conveyed so important?
  • That they have made considerable progress in identifying the meta data elements (i.e., structure and fields, as in a DTD).  Our work for them will be:        a.  Idenitify which fields need taxonomy.        b.  Product these taxonomies
  • That they have made considerable progress in identifying the meta data elements (i.e., structure and fields, as in a DTD).  Our work for them will be:        a.  Idenitify which fields need taxonomy.        b.  Product these taxonomies
  • Here you
  • Here you
  • Transcript

    • 1. Folksonomies | Power to the People April 26, 2006 Theresa Regli Director, Content Management
    • 2. Simple Truth | People see the world differently SAND TRAP BUNKER
    • 3. Simple Truth | Words evoke multiple meanings BREAKFAST
    • 4. <ul><li>Taxonomy </li></ul><ul><ul><li>Law for categorizing information </li></ul></ul><ul><li>Meta Data and/or Content Attributes </li></ul><ul><ul><li>Information about content: &quot;data about the data Synonym Ring : A set of words/phrases that can be used interchangeably for searching. (Hypertension, high blood pressure) </li></ul></ul><ul><li>Thesaurus </li></ul><ul><ul><li>A tool that controls synonyms and identifies the relationships among terms </li></ul></ul><ul><li>Controlled Vocabulary </li></ul><ul><ul><li>A list of preferred and variant terms, with relationships (hierarchical and associative) defined </li></ul></ul>Accounting for differences for this in the CM world
    • 5. Sample Taxonomy | Dewey Decimal
    • 6. Sample Taxonomy | Library of Congress A) General Works B) Philosophy, Psychology, Religion C) History: Auxiliary Sciences D) History: General and Old World E) History: United States F) History: Western Hemisphere G) Geography, Anthropology, Recreation H) Social Science J) Political Science K) Law L) Education M) Music N) Fine Arts P) Literature & Languages Q) Science R) Medicine S) Agriculture T) Technology U) Military Science V) Naval Science Z) Bibliography & Library Science <ul><li>While both taxonomies are used in libraries, </li></ul><ul><li>note how the differences in classification </li></ul><ul><li>are specifically accommodating: </li></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><li>Subject matter </li></ul></ul>
    • 7. <ul><li>Faceted taxonomies allow users to narrow down and select based on very granular attributes </li></ul>
    • 8. Why Tag? R 3 | R ight Content, R ight User, R ight Time™ Products Forms & Apps Prices & Rates About Us Education & Planning Financial Advisor Institutional Consultant Financial Analyst Retirement Plan Sponsor / TPA Institutional & Retail Investor Attract Engage Convert Support Renew © 2006 Molecular
    • 9. <ul><li>Taxonomies are top-down, dictatorial, “expertly”-determined classification schemes with variable flexibility </li></ul><ul><li>Though invaluable in the CMS realm, taxonomies are rarely exhaustive or encompassing of many individuals’ perspectives on content </li></ul><ul><li>Folksonomies give “Power to the People” to tag and retrieve content to their liking, and share that approach/perspective with others </li></ul><ul><li>But with such freedom come many drawbacks </li></ul><ul><li>Folksonomies are more anarchistic than democratic </li></ul>Taxonomy Backlash
    • 10. <ul><li>Folksonomy : the anti-controlled vocabulary. Collaborative, user-driven vocabularies for tagging content, rarely with any sort of control </li></ul><ul><li>Portmanteau of the words “folks” and “taxonomy” </li></ul><ul><li>Method of labeling and organizing data by collaborative tagging </li></ul><ul><li>Arise in Web-based communities where technology exists that allow users to create and use tags </li></ul><ul><li>Generally applied to the labeling and sharing of user-generated or collaboratively-created existing content, such as blogs </li></ul><ul><li>Relevance between meta data and content may be determined by users in a democratic fashion </li></ul><ul><ul><li>four users define an object as being ‘green' </li></ul></ul><ul><ul><li>one user defines an object as being ‘aqua' </li></ul></ul><ul><ul><li>relevance can be defined as &quot; more green than aqua ” </li></ul></ul><ul><ul><li>derived by the user-defined meta tags </li></ul></ul>Folksonomy Basics
    • 11. Folksonomy Example | Flickr
    • 12. Folksonomy Example | Flickr
    • 13. Hey, you, get off of my cloud…
    • 14. <ul><li>Social networking software : applications that connect friends, business partners, or other individuals together using a variety of tools </li></ul><ul><ul><li>MySpace, LinkedIn </li></ul></ul><ul><ul><li>Folksonomies facilitate social networking </li></ul></ul><ul><li>One of many technologies that allow users to “take over” and be the master of their domains </li></ul><ul><ul><li>Wikis, RSS, blogs, faceted browsing </li></ul></ul><ul><li>Collabularies : yet another portmanteau combining “collaborative” and “vocabulary” (sounds like another word for “language” to me!) </li></ul>Folksonomy roots and related trends
    • 15. Folksonomy Disadvantages <ul><li>Meta noise : inaccurate or irrelevant meta data </li></ul>
    • 16. <ul><li>Meta noise is prevalent in systems not based on a controlled vocabulary, such as meta data defined by users in a folksonomy </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Case insensitive (chinese vs. Chinese) </li></ul></ul><ul><ul><li>Incorrectly spelled tags ( blu instead of blue ) </li></ul></ul><ul><ul><li>Singular vs. plural (cat vs. cats) </li></ul></ul><ul><ul><li>Lack of hierarchy (cheese & Roquefort tag at the same level) </li></ul></ul><ul><ul><li>Tags which are loosely unrelated ( frog on a content object featuring only a lilly pad) </li></ul></ul>Folksonomy Disadvantages
    • 17. <ul><li>On systems open to large user groups, esoteric tags which are understood by a only minority of users tend to proliferate </li></ul><ul><ul><li>burdens users </li></ul></ul><ul><ul><li>decreases system efficiency </li></ul></ul><ul><li>Core to folksonomies are the flaws that formal classification systems are designed to eliminate, such as redundancy, misspelling, etc. </li></ul><ul><li>Taxonomists/ontologists (this one included) argue that an agreed-to set of tags enables more efficient indexing and searching of content </li></ul>Folksonomy Disadvantages
    • 18. Simple Truths <ul><li>The universe has a natural tendency towards chaos </li></ul><ul><li>Human beings naturally seek to make order out of that chaos </li></ul><ul><li>Chaos theory purports that there is order to be found in every chaotic “pattern” </li></ul>
    • 19. Making order of chaos
    • 20. Making order of chaos
    • 21. Making order of chaos?
    • 22. <ul><li>Often, users can discover & befriend folksonomy tag creators </li></ul><ul><li>Lower content categorization costs </li></ul><ul><ul><li>No hierarchically organized nomenclature to learn </li></ul></ul><ul><ul><li>Users simply create and apply tags on the fly </li></ul></ul><ul><li>Inherently open-ended (some consider this a dis advantage) </li></ul><ul><ul><li>Can respond quickly to changes and whims of users </li></ul></ul><ul><ul><li>Like open source software, wikis and blogs, this creates an environment of adaptability and innovation </li></ul></ul><ul><li>Tags are generated by people who have spent more time interacting with the content than taxonomists or ontologists have </li></ul><ul><li>Highly personalized </li></ul><ul><ul><li>Users can tag with whatever they want, when they want </li></ul></ul><ul><li>Encouraging </li></ul><ul><ul><li>Users immediately see the results of their influence on the system </li></ul></ul><ul><ul><li>Minority views/opinions/perspectives don’t get squashed out </li></ul></ul>It’s not all bad | Folksonomy Advantages
    • 23. <ul><li>Folksonomy may be one of the keys to developing a truly Semantic Web, where every online object contains machine-readable meta data that describes its content </li></ul><ul><li>Not only would search engine precision improve, but a more relevant web of related information could be enabled </li></ul><ul><li>The challenge is the governing structure that would keep tags consistent, and the willingness of people to tag things </li></ul>Key to the Semantic Web?
    • 24. <ul><li>Consider a moderated / edited folksonomy, supported by a taxonomy framework </li></ul><ul><ul><li>Create clusters and hierarchies based on user tags </li></ul></ul><ul><ul><li>Eliminate / merge redundant tags </li></ul></ul><ul><ul><li>Flickr is a great example </li></ul></ul><ul><li>Give users tagging guidelines </li></ul><ul><li>User research and analysis should be the foundation of any taxonomy design process </li></ul><ul><ul><li>This will minimize the need for folksonomy </li></ul></ul><ul><li>Folksonomy functionality is great for blogs – allowing users to tag their entries on the fly based on any new topic they wish </li></ul>The best of both worlds
    • 25. R 3 | R ight Content, R ight User, R ight Time™ Products Forms & Apps Prices & Rates About Us Education & Planning Financial Advisor Institutional Consultant Financial Analyst Retirement Plan Sponsor / TPA Institutional & Retail Investor Attract Engage Convert Support Renew © 2006 Molecular
    • 26. Discussion / Q&A <ul><li>Thank you! </li></ul><ul><li>Feel free to e-mail me: </li></ul><ul><li>[email_address] </li></ul><ul><li>or visit </li></ul><ul><li>www.molecular.com </li></ul>

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