PAMF developer challenge deep dive workshop 7/1/14

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PAMF developer challenge deep dive workshop 7/1/14

  1. 1. Palo%Alto%Medical%Founda0on% linkAges™%Developer%Challenge% % Leveraging%Data%to%Connect%Community% Workshop% ! July!1,!2014!
  2. 2. Agenda!for!Today’s!Mee8ng! An Introduction to “linkAges™ Developer Challenge “Leveraging Data to Connect Community”! •  Presentations! •  The Developer Challenge Briefing! •  Overview of the linkAges System! •  Making a Successful Submission! •  Workshop! •  What Are the Problems to Solve in Leveraging Data to Connect Community?! •  Challenges to making a great submission!  ! Q&A About the Challenge! June!25,!2014!
  3. 3. linkAges™!Developer!Challenge! Partnership!between!Palo!Alto!Medical!Founda8on! a!large,!notGforGprofit!integrated!healthGcare! provider!located!in!Silicon!Valley,!and!Health!2.0! ! ! May!3,!2012!
  4. 4. The%Innova0on%Center%acts%to%catalyze,%invent,% and%deploy%breakthrough%innova0ons%in% wellbeing%that%enable%PAMF%to%fulfill%its%vision%as% a%health%partner%for%the%people%and%communi0es% it%serves.%% ! We!apply!a!humanHcentered%design%approach!and! leverage%technology%as!an!enabler!to!create!scalable% solu0ons%that!address!the!pressing%health%challenges% of!our!8me.! ! ! Druker!Center!for!Health!Systems!Innova8on!
  5. 5. The!Problem!to!Solve!G!Successful!Aging! in!Seniors! “The!hard!thing!about! geSng!old!is!that!your!world! dies!before!you!do.”! ! ! ! Lonely,!Isolated!and!at!Risk!! ! ! !June!25,!2014!
  6. 6. Successful!Aging!–!a!Significant!Challenge! •  Aims!and!Objec8ves! –  Seniors!wish!to!age!independently;!in!homes!and! communi8es.!! –  Loneliness!and!quality!of!life!significantly!impact!health! •  Large!Scale!Problem! –  10,000!Baby!Boomers!in!the!U.S.!turn!65!daily! –  By!2030!1!in!4!residents!of!Santa!Clara!County!will!be!over!60! ! June!25,!2014!
  7. 7. Successful!Aging!–!a!Significant!Challenge! •  Barriers! –  Array!of!challenges;!complex!health!issues,!social!isola8on,! and!difficulty!accessing!support!and!resources! –  Health!service!for!seniors!G!fragmented,!high!cost,!and! subop8mal!outcomes! –  Breakdown!in!community!and!families!scabered!across!the! Na8on! •  Impact!on!Families!and!Caregivers! –  Family!and!friends!are!the!sole!caregivers!for!78%!of!seniors! –  Annual!economic!impact!of!caregiving!:!$17.1!to!$33.6!billion!! ! June!25,!2014!
  8. 8. Disrup8ve!Innova8on!Through!Human! Centered!Design!
  9. 9. Ethnography!–!Iden8fying!the!Problem!to! Solve! Unsupported and at Risk Trapped in Suburbia! June!25,!2014!
  10. 10. !!!!!!!!!!!!!!!!!!!!!!–!Dynamic,!Integrated!System!to! Support!Successful!Aging! •  Shij!from!focus!on!responses!to!crises!and!trea8ng! an!acute!health!event! •  Shij!to!systems!that!enable!seniors!to!age! successfully!in!the!community!! •  Drive!community!support!for!individuals!at!home! •  Change!the!health!behaviors!of!individuals! •  Enable!preemp8ve!ac8on!through!signal!detec8on! •  Expand!horizons! •  Support!the!Caregivers! •  Support!and!care!in!the!context!of!an!individual’s!life!
  11. 11. 1 2 4 3linkAges Profile linkAges Connect linkAges List linkAges TimeBank Capturing your needs and interests to identify personalized resources and services. Discovering elder-friendly services and resources through community- generated reviews. Proactively detecting changes in an elder’s physical and social health status. Building community and social engagement through neighborly service exchange. linkAges™!is!Data!Rich!–!How!to!Leverage!the! Opportunity! June!25,!2014!
  12. 12. Developing Solutions
  13. 13. 1 2 4 3linkAges Profile linkAges Connect linkAges List linkAges TimeBank Capturing your needs and interests to identify personalized resources and services. Discovering elder-friendly services and resources through community-generated reviews. Proactively detecting changes in an elder’s physical and social health status. Building community and social engagement through neighborly service exchange. linkAges™!a!Dynamic,!Community!Focused! System!to!Support!Successful!Aging!
  14. 14. linkAges!Senior!Personal!Profile!–!Capturing!Social! Situa8on,!Needs,!and!Interests!
  15. 15. linkAges!Senior!Personal!Profile!–!Capturing!Social! Situa8on,!Needs,!and!Interests!
  16. 16. Every&hour&of&service&that&you& spend&doing&something&for& another&member&earns&you&1& hour&(Time&Dollar).& & Everyone&gets&to&contribute.&& All&contributions&are&valued& equally.& & Builds&intergenerational& relationships.& & There&can&be&3&kinds&of& members&:&Individuals,& Organizations&(e.g.&YMCA),& businesses&(e.g.&Red&Rock& Coffee).&& & A&communityLbased&service&exchange&network&which&connects&neighbors&with& neighbors&to&exchange&skills&and&interests&and&meet&needs.& &
  17. 17. Offers!and!Requests!Between!TimeBank! Members!–!Take!Place!Online!
  18. 18. Member Account Page Your Offers Your Requests Your Groups Your Messages Your Service History About You Your Calendar
  19. 19. LinkAges!System!–!Designed!to!Build!and! Sustain!Community!
  20. 20. Expanding!Across!the! Local!Communi8es!!
  21. 21. Driving! Connec8ons! to!Build! Community!
  22. 22. 1 2 4 3linkAges Profile linkAges Connect linkAges List linkAges TimeBank Capturing your needs and interests to identify personalized resources and services. Discovering elder-friendly services and resources through community- generated reviews. Proactively detecting changes in an elder’s physical and social health status. Building community and social engagement through neighborly service exchange. linkAges™!is!Data!Rich!–!How!to!Leverage!the! Opportunity! June!25,!2014!
  23. 23. Leveraging!Data!–!Lateral!Thinking! June!25,!2014! We!Are!Seeking! Your!Crea8ve! Solu8ons!! ! Think!“Intel!Inside”!!
  24. 24. linkAges™!Future!State!–!Smart!Access!to! Personalized!Connec8ons!
  25. 25. Driving!Engagement!&!Building!Community! Partnerships!
  26. 26. YMCA Garden Ythe Community BBQ Cooking Class Red Rock Event TimeBank Growth
  27. 27. Deep$Dive$Data$Description$$$$
  28. 28. Sample'TimeBank'data' !  Possible$analysis$goals$for$improving$member$ participation$and$benefit:$$ !  Find$and$present$relevant$service$listings$in$which$a$ member$is$likely$to$participate$ !  Identify$communities,$influential$members,$and$inactive$ members.$Find$members$with$common$interests$ !  Files$provided:$ !  Service$listings$ !  Completed$service$exchanges$between$members$ !  Messages$sent$between$members$ !  Examples$of$matching$requests$and$offers$
  29. 29. Sample'Data' Service'lis4ngs' Only$TimeBank$ Members$can$ participate$in$ service$exchanges$
  30. 30. Sample'Data' Completed'Service'Exchanges'
  31. 31. Sample'Data' Messages'sent'between'members'
  32. 32. Sample'Data' Examples'of'matching'requests'and'offers'
  33. 33. Possible'Approaches' !  Natural$Language$Processing$(NLP)$to$identify$ matching$service$listings$and$find$interests$ !  Topic$model$to$classify$listings$and$provide$ recommendations$ !  Adapt$recommender$system$algorithms$from$eP commerce,$e.g.$collaborative$filtering$ !  Learn$from$member’s$interaction$with$the$website$ !  Social$network$analysis$to$suggest$possible$ interventions$to$increase$member$engagement$
  34. 34. Social'Network'Analysis' TimeBank$service$transactions$
  35. 35. Considera4ons' !  Privacy$ !  Is$interface$for$users,$administrators,$or$both?$ !  Messy$(realPworld)$data.$Misspellings,$duplications,$ fragments,$etc.$ !  Relatively$sparse$data$compared$with$ePcommerce.$ Algorithms$may$not$work$“out$of$the$box”.$ !  How$to$objectively$quantify$effectiveness?$ $
  36. 36. Making a Submission
  37. 37. linkAges™!Developer!Challenge! Leveraging!Data!to!Connect!Community! •  Show!crea8ve!approaches!to!mining,!interpre8ng! and!presen8ng!the!linkAges!System!data!! –  Engaging!Users!! –  Tracking!Community!Growth! •  We!are!looking!for!the!op8mal!ways!of!automa8ng! the!process!of!matching!service!offers!to!requests! •  Help!iden8fy!and!build!the!social!connec8ons!that! expand!the!linkAges!Community! •  We!seek!solu8ons!that!focus!on!seniors!and! caregivers,!while!respec8ng!their!privacy!and! security!
  38. 38. Submissions!! Visualiza8ons!to!show!growing!connec8ons!within!the! community!of!linkAges!members! ! ! ! ! Matching!the!explicit!and!implicit!needs!of!members! June!25,!2014!
  39. 39. The!Abributes!of!a!Good!Solu8on! Solu8on!capable!of!becoming!a!seamless! part!of!the!linkAges!System!G!Data! Matching!or!Social!Network!Mapping! •  One!or!more!algorithms! •  An!applica8on!deployed!to!the!linkAges! Plaporm! •  A!webservice!or!cloudGbased!capability! !! June!25,!2014!
  40. 40. The!linkAges!System!Plaporm! Development!Plaporm! •  linkAges!Timebank!–!PHP!/!MySQL!/!Joomla! •  linkAges!Profile!G!.Net!/!MS!SQL! !Security!is!managed!using!open!systems! •  !Security!–!OAuth!and!OpenID! ! Interface!architecture!methods! •  JSON!/!REST!where!possible! •  XML!/!SOA!if!a!heavierGweight!capability!is!required! !! •  Mobile!Capabili8es! •  !HTML5! !! June!25,!2014!
  41. 41. linkAges™!G!Systems!Architecture! User Interface and System Access Interconnected System Components Specifications for: Systems interfacing Security Terminology Data Models Signal Source Intelligent Engines EPIC EHR and PHR DataData TIMEBANKING Social Support PAMFSLIST Resource Matching
  42. 42. Available!Resources! Restricted!Data!Set!indica8ve!of!linkAges!data!! •  TimeBank!service!lis8ngs! •  Service!exchanges!between!TimeBank!members! •  Representa8ve!pairs!of!matching!service!lis8ng!offers! and!requests! •  Profile!ques8ons! Available!on!signing!Restricted!Data!use! Agreement! June!25,!2014!
  43. 43. Submissions!G!Key!Requirements! Text!descrip8on!of!the!solu8on!! •  Describe!the!submission,!the!data!used,!the!problem! solved!and!the!proposed!method!of!deployment!and! use! PowerPoint!presenta8on!of!10!–!15!slides!! •  Outline!the!solu8on!and!how!it!meets!the!goals!of! the!challenge! Func8onal!working!prototype! •  Demonstra8ng!the!proposed!solu8on’s!capabili8es! and!func8onality! June!25,!2014!
  44. 44. Judging!and!Prizes! Judging!criteria!for!the!proposed!solu8on! •  Addresses!one!or!more!explicit!problems;!engaging!users!OR! tracking!community!growth!(30%)! •  Poten8al!to!have!a!material!impact!on!the!problem!(25%)! •  Innova8on!and!crea8vity!(20%)! •  Socially!acceptable!(15%)! •  Affordable,!sustainable,!&!scalable!(10%)! ! Prizes! •  First!$10,000,!Second!$5,000,!Third!$1,000! •  Poten8al!for!winning!team!to!work!in!PAMF!accelerator!for!6! months! !!June!25,!2014!
  45. 45. linkAges™!Leveraging!Data!Use! Case!1! •  Mrs!Fonseca!is!a!75!widow!living!alone!in!a!3!bedroom!house! in!Mountain!View,!CA! •  She!recently!became!a!linkAges!member!in!the!hope!she! could!meet!new!friends!and!contacts!so!she!could!get!“out! and!about”! •  She!no!longer!drives,!but!likes!like!classically!music!and!would! love!to!find!people!who!could!be!companions!to!concerts,! par8cularly!outdoors!in!summer! •  Solu8ons! –  How!to!make!direct!matches!!G!rides,!light!classics!concerts! –  How!to!make!fuzzy!matches!–!other!music!interests,!geSng!outGandG about! –  How!to!make!relatedness!matches!–!compa8ble!companionship! June!25,!2014!
  46. 46. linkAges™!Leveraging!Data!Use! Case!2! •  The!San!Francisco!Bay!Spiritual!Society!recently!joined!the! linkAges!System!as!a!Community!Partner.! •  They!have!700!members!who!all!took!the!linkAges!Profile.!Only! 30!of!them!have!so!far!joined!the!linkAges!Timebank! •  Local!company!“GoogBook”!has!15,000!employees!looking!for! community!service!opportuni8es!4!hours!per!month!! •  Challenge! –  How!do!we!iden8fy!and!represent!opportuni8es!for!SBSS!members! within!the!TimeBank,!so!they!get!excited!and!become!ac8ve!members?! –  How!do!we!iden8fy!opportuni8es!for!GoogBook!staff!to!know!and! respond!to!linkAges!opportuni8es?! –  How!do!we!show!these!growing!community!connec8ons!in!a!way!that! helps!drive!MORE!posi8ve!connec8ons?! June!25,!2014!
  47. 47. Timeline! KickGoff!! •  June!11th! Briefing!Webinar! •  !June!24th!! DeepGdive!Workshop!! •  Silicon!Valley!July!1st! Submissions! •  Deadline!September!8th!! •  5!teams!present!to!judges!Oct!11th! June!25,!2014!
  48. 48. Need!Help?! Do!you!need!help?! Do!you!have!further!ques8ons?! Would!you!like!to!be!in!a!team?! ! Ask!! June!25,!2014!
  49. 49. The!PAMF!Innova8on!Center!is!looking!for! expansive,!outsideHtheHbox%thinking,!so! this!is!a!place!for!BOLD!ideas.!!! ! Unprecedented!opportunity!for!teams!to! demonstrate!!!!!!!!!!!!!!!!!!!!!!!solu8ons!and!work!in! partnership!with!a!na8onally!recognized!health! care!provider.! Join!This!Challenge!! disruptive June!25,!2014!
  50. 50. Create!Connec8ons!&!! Ac8vate!Community! Show!us!how!!
  51. 51. SignGup!Now!! Contact:!! Jennifer!David,!Health!2.0! jenniferd@health2con.com! Challenge!Website:! hbp://bit.ly/pamfchallenge! ! ! ! Follow us onTwitter: ! @pamfinnovation and @paloaltomedical! #linkAges!

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