Aetna Interna?onal at a glance § Interna)onal business segment of Aetna About § Over 30 years experience in interna)onal expatriate market under Aetna Global Beneﬁts § Over 700 employees worldwide (U.S., Europe, Asia and the Middle East) § One of the largest U.S.-‐based expatriate insurers § 97% client reten)on over past eight years § Nearly 500,000 members located worldwide Membership § “Globally-‐mobile” members including expatriates, third country na)onals, U.S.-‐ bound expatriates, key local na)onals and business travelers § Government public/private health partnerships § Comprehensive interna)onal health beneﬁts products for globally mobile popula)on including medical, dental, vision, pharmacy, life, AD&PL and disability Products & § Value-‐added services: emergency assistance, interna)onal disease and maternity Services management, health and wellness programmes, and pre-‐trip planning § Consulta)ve health management solu)ons for health care systems, government en))es and plan sponsors § 24/7 member tools Value-‐ Added § Secure member website for claims submission, claims look up, transla)on databases § Provider directory applica)ons allowing members to ﬁnd doctors and hospitals in their city via mobile device (iOS, Android, RIM) § Access to over 71,000 health care professionals worldwide § Named 2010 Interna)onal Beneﬁts Provider of the Year by Forum for Expatriate Management Aetna Inc.
Our values are our guide We put the people who Our use our services at theValues center of everything we do To make quality health Our care more affordable and Cause more accessible To be the global leader in Our empowering people to liveStrategy healthier livesEmpowering people to live healthier lives through innova?ve global cover, wellness and care management solu?ons. Aetna Inc.
Global presence, local footprint Suppor?ng our customers needs from loca?ons around the globe Aetna Inc.
The mobile landscape Overall: • Over 6 billion cellular subscrip)ons worldwide • China and India now account for 30% of total worldwide subscrip)ons • Over 8 trillion text messages were sent in 2011, but consumers are also embracing mobile email, IM and MMS rapidly. More people are accessing the Internet via phone • 1.2 billion ac)ve mobile-‐broadband subscrip)ons (17% of the popula)on) • Mobile-‐broadband subscrip)ons have grown 45 percent annually over the last four years • Mobile-‐broadband subscrip)ons outnumber ﬁxed broadband subscrip)ons 2:1. • In January 2012, 8.49 percent of Website hits/pageviews come from a handheld mobile device • For aetnainterna)onal.com, April 2012 mobile page views were up 201.69% compared to April 2011 Apps, apps, apps…. • Over 300,000 mobile apps have been developed in three years. Apps have been downloaded 10.9 billion )mes. But demand for download mobile apps is expected to peak in 2013. • 1 in 4 mobile apps once downloaded are never used again. Global mobile statistics 2012: http://mobithinking.com/mobile-marketing-tools/latest-mobile- Aetna Inc. 7 stats#mobilepageviews
Our mobile strategy 1 Focus FIRST on tools that PROVIDE MEMBER SELF SERVICE OPTIONS 2 Focus SECOND on tools that IMPROVE MEMBER HEALTH 3 Focus THIRD on tools that EXPAND OUR CUSTOMER BASE Aetna Inc. 9
Implemen?ng the strategy 1 PROVIDE MEMBER SELF SERVICE OPTIONS Self service tools for members – xtension of online web capabili)es to mobile devices, including access to online E claims tracking, mobile claims submission, access to value add travel informa)on 2 IMPROVE MEMBER HEALTH Health management services and condi?on management tools – ondi)on speciﬁc pilots (for example diabetes SMS text pilot) C – RA H – amiﬁca)on G3 EXPAND OUR CUSTOMER BASE Individual sales tools Internal sales enablement tools Broker sales tools Partnering with peripheral companies Remote consulta)on Aetna Inc. 10
Exis?ng and near term mobile capabili?es Mobile Op)mized Website – Aetna Interna)onal website is op)mized for mobile devices including touch and non-‐touch phones; available in 6 languages Provider directory applica)on in iOS and Android plaiorms: 1. hanghai (Mul)-‐lingual -‐ English and Mandarin) S 2. iddle East M 3. urope E 4. ndia (IHO) I 5. outheast Asia S 6. S Expat U Aetna iPad App: Global Beneﬁts Marke)ng App -‐ Standalone tablet applica)on providing access to tools and resources anywhere – Contains sta)c marke)ng content including sales brochures, presenta)ons and videos for brokers In-‐ﬂight Ini)a)ves 1. obile Claim submission M 2. rovider Directory for Canada, La)n America and Hong Kong P 3. eveloper’s Challenge at Health 2.0 in Berlin D 4. ecure Member Capability S Aetna Inc. 11
AGENDA (DAY 1) – Saturday, 11.03.129:30 – Doors Open/Breakfast10:00 – Welcome & Overview of the Day10:30 – Idea pitch session and team formation11:30 – Finish team forming and hacking begins12:00 – Lunch!1:00 – Continue Working8:00 – Dinner and end of day Aetna Inc.
AGENDA (DAY 2) – Sunday, 11.04.129:30 – Doors Open / Breakfast10:00 – Overview of Day 210:15 – Continue coding...1:00 – Lunch!4:00 – Submit your project5:00 – Final presentations and judging6:00 – Winners Announced! Aetna Inc.
JUDGING CRITERIA• Potential to improve individual health (25%)• Technical merit (20%) • (for example - clever data/API implementations that work, & can scale)• Design merit (20%) • (for example - engaging and easy to use)• Market potential (20%) • (for example - opportunities for monetization, size of current/future target segment etc.)• Originality of idea/concept (15%) Aetna Inc.
PRESENTATIONS• Each Team Gets 5 Minutes• We Prefer Live Demos!• 1 to 2 Introductory Slides Max• Q&A Aetna Inc.
PRIZES• €10,000 in cash. And more.• 1st Place: • €5,000 • Passes to Health 2.0 Berlin Conference • Demo on Health 2.0 stage • Entry into 2013 World Cup competition• Runners-Up: • €1,000 (5 prizes in total) Aetna Inc.
The goal of the Health 2.0 code-‐a-‐thon Aetna Inc. 18
Using Health 2.0 to accelerate phase 2 of the mobile strategy 1 Focus FIRST on tools that PROVIDE MEMBER SELF SERVICE OPTIONS 2 Focus SECOND on tools that IMPROVE MEMBER HEALTH 3 Focus THIRD on tools that INCREASE REVENUE Aetna Inc. 19
The winning applica?ons will… • Inspire Aetna Interna)onal members to improve their health (especially those that may be managing a chronic disease or are at risk for developing one) • Go way beyond another diet, health and ﬁtness tracker • Poten)ally integrate with the Aetna CarePass cloud • Crea)vely incorporate health informa)on (self-‐reported, biometric and claims) • Poten)ally integrate crea)ve uses of social media and communi)es (integra)ng with how people communicate and engage one another today) • Poten)ally integrate with peripheral devices (glucometers, blood pressure cuﬀs, pedometers, etc.) • Poten)ally integrate with doctors themselves • Make healthcare fun, easy and engaging – we are compe)ng with all of the other apps out there on everyone’s device. We want our apps to be a top des)na)on for our members. • Have broad appeal and workability for all types of people (the young, hip and cool and the not-‐so-‐young, not-‐so-‐hip and not-‐so-‐cool!) Aetna Inc. 20