In our current system, the patient is the only one connected to every aspect of their care. In some ways, we are like an assembly line without the line. Imagine if we had a way to coordinate our efforts Doctors to other doctors and dentistsFacilities to other facilities, pre- and post-carePharmacists to multiple doctors and facilitiesIndividuals and families to one care coordinator or one central teamInsurance providers as part of the care conversationDoctors and insurers creating connected networks that pool information, research and care deliveryWe would be making some very uncommon connections.Enter the CarePass digital platformCarePass will deliver an integrated health care solution that securely provides information when and where consumers want it. The open, digital platform enables consumers to share information across applications and create a personalized, coherent experience to manage their whole health, from getting care to staying well, all with one secure sign-on. ***ROLL CAREPASS VIDEO (90 SECONDS)***
On Today’s CallJesse Givens, Head of CarePass ProductRuna Islam, CarePass Product ManagerJeff Taylor, Pharmacy DirectorHemali Thakkar, Manager, Developer Challenge, Health 2.0 Aetna Inc. 2
AgendaIntroduction to Aetna CarePassOverview of the CarePass Developer ChallengeConsumer Need for Medication Reminder SolutionsEvaluation Criteria for Challenge SubmissionsContest DetailsQ&A Aetna Inc.
CarePass – Delivering ConvenienceThe Consumer’s Healthcare “Journey” Peers & Community Managing Health Seeking Care • Follow-Up & Reminders • Information Gathering • Manage Health & • Provider Selection Wellness • Make an Appointment Consumers Getting Care • Check-In • Provider Interaction • Follow-Up Steps • Checkout & Payment Aetna Inc.
CarePass – Delivering ConvenienceWhy do this now?• Critical to empower consumers as their responsibility for healthcare costs continues to grow (e.g., contribution levels rising 31% from 2007 to 2010)• We want to leverage technology to both empower consumers, and bring down overall costs in the system• Consumers want the high levels of convenience they experience in other services (e.g., mobile banking) to be available in healthcare Aetna Inc. 6
CarePass enables consumers to managetheir whole health & live healthierlives…their way Behavioral Fitness Health Applications Applications Pharmacy Nutrition Applications Applications Personal Integration of multiple mobile applications Health Records Aetna Inc.
Enabling Consumers To Manage Their Whole Health… CarePass enables consumers to securely share cloud-based health profile information across mobile applications, sharing information as they specifically permit Description • Secure, cloud-based health identity with specific profiles to capture health and wellness activity data • Supports a user across apps, automatically recording their health and wellness activities to their profiles • Health information is stored and updated in one place • For Aetna members, demographic CarePass CarePass Enabled Enabled information is pre-populated and CarePass Applications Applications Enabled personal health information Applications automatically syncs Aetna Inc.Private & Confidential 8
Serving Developers @ developer.carepass.comWe are working with companies and public entities to open up APIs that allow 3rdparty developers to create new, innovative consumer solutions Aetna Inc.
Overview of theCarePass DeveloperChallenge Aetna Inc.
Medication Adherence “The degree to which the person’s behavior corresponds with the agreed recommendations from a health care provider.” – World Health Organization Aetna Inc.
Medication Adherence 22% of U.S. patients take less of the medication than is prescribed American Heart Association: Statistics you need to know. http://www.americanheart.org/presenter.jhtml?identifier=107 Accessed November 21, 2007. Aetna Inc.
Why Adherence Matters“Of all medication-related hospital admissions in the United States, 33 to 69percent are due to poor medication adherence, with a resultant cost ofapproximately $100 billion a year.”Results of failure to adhere to prescribed medications:Increased hospitalizationPoor health outcomesIncreased costsDecreased quality of lifePatient death Osterberg L, Blaschke T. Adherence to Medication. NEJM 2005;353:487-497 Aetna Inc.
Overview of the Medication ReminderSolutionTarget audience: consumers who are taking one or more maintenanceprescriptionsGoals for target audience• Provide them with a tool to help them stay on prescribed medications• Make daily life easier and more free for these consumers• Enable better health outcomes through improved medication adherence Aetna Inc.
App Features REQUIRED PREFERREDYour app must: The following features are preferred, but not required:• Enable consumers to enter medications • Provide information to help answer common medication• Remind consumers to take their questions medications • Enable a consumer to share• Allow the user to enter their medication adherence status with medication history (direct entry or a provider or family member importing) • Leverage social health (e.g.,• Provide the cost of medications notification to caregivers) and and lower cost alternatives where game mechanics to improve appropriate adherence• Integrate to the CarePass • Gather data to determine non- Platform adherence patterns Aetna Inc. 15
CarePass Resources for Developers US Department of Health and Human Services • Info by National Drug Code (NDC) • Info by FDA application number (NDA) • FDA recall data GoodRx • Lowest available price for a prescription medication Aetna Inc. 16
Challenge Timeline Date Milestone June 6 CarePass Challenge Announced August 1 Informational Webinar CarePass Sync API open! August 6 Judges announced August 17 Submission Deadline August 20-September 14 Evaluation Period September 17 Winners Notified October 8 Winners Announced at Health 2.0 Aetna Inc. 17
$100K in Prizes!$75K to First-Place Winner$25K to Second-Place Winner Aetna Inc. 18
Intellectual property“Subject to these Official Rules…you retain all rights, title andinterest that you may have in and to any other intellectualproperty rights embodied in or associated with your Entry.”YOU retain IP rights to all aspects of your challengesubmission, except the integrated Aetna CarePass APImaterials. Aetna Inc.