inSPOT Toronto CampaignHypertag delivered the inSPOT message into mobile handsets within a 4 hour period over 5 nights. Summary: 1463 Audience Alerts, 317 downloads= 21.7% conversion rate
inSPOT Toronto Hypertag ElectronicBookmark (animated jif)
Chlamydia Campaign Proximity Marketing• Delivered over 5 days to 6 high schools as part of a Gr. 11 health promotion assembly.• Electronic bookmark delivered through 4 wearable units at end of assembly.• Animated gif which reflects look of posters/condom cards placed in cell phones.
Chlamydia Campaign Proximity Marketing• Goal of Hypertag campaign to raise awareness, and send youth for more information to contact points. Summary: 306 Audience Alerts, 109 downloads= 30% conversion rate