WelcomeOnline Marketing Workshop:Using SEO and Social Media to Increase YourOnline Visibility                 © 2011 Headw...
Online Marketing WorkshopTanner HobinPresident, Headway Marketing LLChttp://headwaymarketing.com/tanner.hobin@headwaymarke...
Online Marketing WorkshopAgenda:  SEO  Facebook  LinkedIn  Q and AGoal:  Answer the why and how                           ...
Increasing Online Visibility Why?  In a “me too” industry, you no longer sell your  services. You sell your self.  Fish wh...
Increasing Online Visibility How?  Position your self (or brand) as an authority in the  industry by sharing your knowledg...
Understanding SEOThink like Google bot...                    © 2011 Headway Marketing, LLC
Understanding SEO#1 - Links from related sitesConsistent keyword rich quality content  indexable (site:domain.com)  page t...
Understanding Social MediaThe 3 C’s of Social Media Marketing  Content  Not just text. This includes image, video and audi...
FacebookShare, not just your status.Be the page, if you have one take on the persona.Be social, get out and comment on oth...
LinkedInMore profile information = trustUse keywords in your profile.Customize your profile links.Recommend others, and as...
Finally, like most things...The more you put in, the more you get out.                  © 2011 Headway Marketing, LLC
Thank you!Questions?             © 2011 Headway Marketing, LLC
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Using SEO and Social Media to Increase Your Online Visibility

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This presentation dives into the basics of how to leverage SEO and social media to increase your online visibility.

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  • Using SEO and Social Media to Increase Your Online Visibility

    1. 1. WelcomeOnline Marketing Workshop:Using SEO and Social Media to Increase YourOnline Visibility © 2011 Headway Marketing, LLC
    2. 2. Online Marketing WorkshopTanner HobinPresident, Headway Marketing LLChttp://headwaymarketing.com/tanner.hobin@headwaymarketing.comfacebook.com/headwaymarketingtwitter.com/headwaystl © 2011 Headway Marketing, LLC
    3. 3. Online Marketing WorkshopAgenda: SEO Facebook LinkedIn Q and AGoal: Answer the why and how © 2011 Headway Marketing, LLC
    4. 4. Increasing Online Visibility Why? In a “me too” industry, you no longer sell your services. You sell your self. Fish where the fish are. © 2011 Headway Marketing, LLC
    5. 5. Increasing Online Visibility How? Position your self (or brand) as an authority in the industry by sharing your knowledge. Stay active! Offer value to the community and over time you’ll be rewarded. © 2011 Headway Marketing, LLC
    6. 6. Understanding SEOThink like Google bot... © 2011 Headway Marketing, LLC
    7. 7. Understanding SEO#1 - Links from related sitesConsistent keyword rich quality content indexable (site:domain.com) page title meta description headers © 2011 Headway Marketing, LLC
    8. 8. Understanding Social MediaThe 3 C’s of Social Media Marketing Content Not just text. This includes image, video and audio. Community A group of interacting organisms. Conversation Communication between multiple people. © 2011 Headway Marketing, LLC
    9. 9. FacebookShare, not just your status.Be the page, if you have one take on the persona.Be social, get out and comment on other pages.Just ask for the “Like”! © 2011 Headway Marketing, LLC
    10. 10. LinkedInMore profile information = trustUse keywords in your profile.Customize your profile links.Recommend others, and ask for recommendations. © 2011 Headway Marketing, LLC
    11. 11. Finally, like most things...The more you put in, the more you get out. © 2011 Headway Marketing, LLC
    12. 12. Thank you!Questions? © 2011 Headway Marketing, LLC

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