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State of Social Business: Airline Industry July 2012

by on Jul 10, 2012

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In this study, we reviewed a cross sample of 24 airlines across a spectrum of short-haul, long-haul, low cost and full service airlines from around the world with a focus on the Asia Pacific region, ...

In this study, we reviewed a cross sample of 24 airlines across a spectrum of short-haul, long-haul, low cost and full service airlines from around the world with a focus on the Asia Pacific region, the world’s biggest economic growth market, to give an assessment of the industry’s use of the most relevant social networks from a traveller’s perspective. The full report, Social Landscape Review - Airline Industry 2012, with 480 pages of detailed analysis of social media assets of the 24 airlines listed in the whitepaper, is available for purchase.

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State of Social Business: Airline Industry July 2012 State of Social Business: Airline Industry July 2012 Document Transcript