Designing Mobile Apps: A Roadmap for Businesses - Executive Summary
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Read the executive summary and see the table of contents of our new report, produced by Ark Group, that provides the foundations for understanding the opportunity to create a next generation mobile ...

Read the executive summary and see the table of contents of our new report, produced by Ark Group, that provides the foundations for understanding the opportunity to create a next generation mobile workplace. To order your copy, goto http://www.arkgroupaustralia.com.au/report-mobileapps.htm

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Designing Mobile Apps: A Roadmap for Businesses - Executive Summary Designing Mobile Apps: A Roadmap for Businesses - Executive Summary Document Transcript

  • Designing Mobile Apps: A Roadmap for Businesses JAMES DELLOWPUBLISHED BY
  • Designing Mobile Apps: A Roadmap for Businessesis published by Ark GroupUK/EUROPE OFFICE NORTH AMERICA OFFICE ASIA/PACIFIC OFFICEArk Conferences Ltd Ark Group Inc Ark Group Australia Pty LtdPaulton House 4408 N. Rockwood Drive Main Level8 Shepherdess Walk Suite 150 83 Walker StreetLondon N1 7LB Peoria IL 61614 North Sydney NSW 2060United Kingdom United States AustraliaTel +44 (0)207 549 2500 Tel +1 309 495 2853 Tel +61 1300 550 662Fax +44 (0)20 7324 2373 Fax +1 309 495 2858 Fax +61 1300 550 663publishing@ark-group.com publishingna@ark-group.com aga@arkgroupasia.comOnline bookshop UK/Europe marketing enquiries ISBN: 978-1-908640-39-0 (hard copy)www.ark-group.com/bookshop Robyn Macé 978-1-908640-40-6 (PDF) rmace@ark-group.com CopyrightEditor US marketing enquiries The copyright of all material appearing within this publication is reserved by the author andEvie Serventi Daniel Smallwood Ark Conferences 2012. It may not be reproduced,eserventi@ark-group.com dsmallwood@ark-group.com duplicated or copied by any means without the prior written consent of the publisher.Head of content Asia/Pacific marketing enquiriesAnna Shaw Steve Oesterreich ARK2139ashaw@ark-group.com aga@arkgroupasia.com
  • Designing Mobile Apps: A Roadmap for Businesses JAMES DELLOWPUBLISHED BY
  • ContentsExecutive summary ............................................................................................................. VAbout the author...............................................................................................................VIIAcknowledgements ............................................................................................................IXChapter 1: Introduction ...................................................................................................... 1 Background .......................................................................................................................... 1 Key drivers............................................................................................................................ 3 Technology trends ................................................................................................................. 3 Overview of planning and implementation .............................................................................. 4Chapter 2: Key concepts .................................................................................................... 7 Introduction .......................................................................................................................... 7 What is a mobile app? .......................................................................................................... 7 Mobile capabilities ................................................................................................................ 8 Smartphones and tablet computers ...................................................................................... 10 Major mobile operating systems ........................................................................................... 11 Other devices ..................................................................................................................... 13 Mobile app and device management ................................................................................... 14 Consumerisation of IT ......................................................................................................... 15 Future trends ...................................................................................................................... 16 Next steps .......................................................................................................................... 18Chapter 3: The business context for mobile apps .............................................................. 21 Introduction ........................................................................................................................ 21 Strategic context ................................................................................................................. 22 Making the business case for mobile .................................................................................... 22 Focus on the relationship to intranets ................................................................................... 25 Focus on training and learning ............................................................................................ 26 Focus on social business ..................................................................................................... 26 Build or buy? ...................................................................................................................... 27 Other issues for employers to consider ................................................................................. 30 Summary ............................................................................................................................ 32 III
  • Contents Chapter 4: Understanding user requirements ................................................................... 35 Introduction ........................................................................................................................ 35 Why is understanding the user important?............................................................................. 35 What does a good app experience look like? ....................................................................... 37 Understanding the user’s needs ........................................................................................... 39 Understanding the user’s context .......................................................................................... 44 Other design considerations ................................................................................................ 47 Next steps .......................................................................................................................... 48 Chapter 5: Developing use cases ..................................................................................... 49 Use case development framework ........................................................................................ 49 Developing mobile app use cases ........................................................................................ 53 Types and styles of mobile apps ........................................................................................... 56 Next steps .......................................................................................................................... 59 Chapter 6: Smart enterprise mobile app roadmap ............................................................ 61 Roadmap options ............................................................................................................... 61 Supporting mobile IT architecture ......................................................................................... 64 Examples of getting benefits quickly...................................................................................... 65 Governance ....................................................................................................................... 67 Designing, developing and deploying mobile apps ................................................................ 70 Prototyping and in the field testing........................................................................................ 72 Summary ............................................................................................................................ 74 Chapter 7: Case studies ................................................................................................... 77 Case study 1: King & Wood Mallesons ................................................................................. 77 Case study 2: Zurich Financial Services Australia ................................................................... 81 Case study 3: Woods Bagot ................................................................................................ 85 Index ............................................................................................................................... 89IV
  • Executive summaryTHE DATA on the adoption of smartphones Furthermore, the apps they use could beand tablets and the growth in mobile data corporate tools or simply off-the-shelf appsusage all bear out what many of us can downloaded free of charge or purchasedsee for ourselves in our everyday lives. Even for about the same price as their dailymore pervasive than the personal computer coffee. Against a backdrop of a broader(PC) revolution, which spawned the creation consumerisation of IT, user expectations areof a whole new industry and made the rising and the user experience is now criticalfortune of companies like Microsoft, this to maximising the value of mobile in thenew mobile computing revolution is evolving workplace. This in turn creates the need forand growing even more quickly. Powerful new, more agile and iterative approaches tomobile devices are now in the hands of implementing mobile apps.everyday users and the workplace is one of This report provides the foundationsthe most obvious places to see this in action. for understanding the opportunity toWhile the value of mobile applications design mobile solutions that provide(‘apps’) targeted at consumers is already real value from a strategic and businesswell recognised, many organisations are perspective by optimising around the useralso looking to utilise similar apps for experience. It also includes a backgroundcommercial gain by deploying them to their of key mobile concepts, a roadmap forown staff or their business partners. From the developing mobile apps and case studiesboardroom to the shop floor, you are likely from early adopters.to see all types of different users making use The report equips readers with theof a variety of mobile devices and mobile necessary tools to not only understand mobileapps – for example, the CEO using her iPad applications in an organisational context,to browse board papers on the company but also identify the real value of mobileextranet while sitting in the airport lounge, applications from their own organisation’sthe manager approving time sheets on his strategic and business perspectives.Windows smartphone while he lines up for Chapter 1 provides the contextualcoffee and the sales associate using her overview for the report, identifying the keyAndroid tablet to show customers rich media drivers which support the demand for the usecontent about the company’s products. of mobile apps in the business environment. But this mobile revolution is Chapter 2 describes the technicaldifferent: while in some cases employers are attributes of mobile software and mobileproviding mobile devices to their workforce, devices. Understanding these attributes is ain many cases employees are following critical step to designing workforce mobilethe bring-your-own-device (BYOD) trend apps that leverage these unique capabilitiesand supplying the equipment themselves. and planning what kind of enterprise V
  • Executive summary information technology infrastructure might be required to support them. Chapter 3 focuses on the strategic context and building a business case for mobile apps, including a review of options such as buy or build, and BYOD or employer provided mobiles. Chapter 4 examines the design and deployment of mobile apps by understanding users’ requirements and applying a user- experience centred design approach. Examples are provided to demonstrate the value of the concepts presented. Chapter 5 extends the concepts from Chapter 4 and provides guidelines for the use case development framework. It also discusses styles and types of mobile apps, including mobile app interface design considerations. Chapter 6 brings together all the concepts and outlines a roadmap for implementation, including consideration of issues such as architecture, governance, and prototyping and testing. Chapter 7 features detailed case studies from three organisations: leading Asian law firm, King & Wood Mallesons; international financial services company, Zurich; and global architectural design studio, Woods Bagot. The case studies outline the design approach, the benefits and outcomes, and learning and opportunities reported from the implementation. This report provides essential information to help with decision making that will set your organisation on the road with the right approach and methods for designing successful mobile apps.VI