Social Media - Special Interest Track

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Schedule of the Social Media - Special Interest Track at the 24th Bled eConference (12.-15. June 2011, Bled, Slovenia)

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Social Media - Special Interest Track

  1. 1. Social Media and Web 2.0 Special Interest Track at the 24th Bled eConference Track Chair:Hans-Dieter Zimmermann, @hdzimmermann FHS St. Gallen
  2. 2. Three Paper Sessions 2
  3. 3. Three Paper Sessions 3
  4. 4. Three Paper Sessions 4
  5. 5. … and a Workshop 5
  6. 6. How to Utilize Social Media in Universities? - Workshop - 24 Bled eConference 14. June 2011
  7. 7. Co-ChairsMatt Glowatz, College Lecturer & MSc iBusiness CoordinatorUniversity College Dublin, Irelandmatt.glowatz@ucd.ie, @MattGlowatzHans-Dieter Zimmermann, ProfessorFHS St. Gallen University of Applied Sciences, Switzerlandhansdieter.zimmermann@fhsg.ch, @hdzimmermann 7
  8. 8. MotivationThe utilization of Social Media within the business world as well as inour private environment progresses with a rapid pace.Obviously it is no longer a question of ‘if’ but of ‘how’ should one utilizeSocial Media within a respective organization or personal setting.Also within the academic landscape the use of Social Media isdeveloping rather fast.Be it in teaching, research, or administration and marketing, Facebook,Twitter and Co. are being used more and more. 8
  9. 9. Some Key Questions• What is the general attitude about Social Media use in your University/School?• How are Social Media being used in your University/School? ... in general? ... in the different areas like teaching and curricula, research, or administration and marketing?• And what are your personal experiences?• Who is triggering the activities?• Is their a strategy available?• Which benefits have been achieved?• Could you name success and - possible - failure stories?• What are lessons learned so far?• What are main success factors? What are the barriers?• What are the future directions at your University/School in terms of Social Media use? 9
  10. 10. PresentersAndrea Back, ProfessorUniversity of St. Gallen, SwitzerlandJari Salo, Professor of MarketingAalto University, School of Economics(formerly Helsinki School of Economics)Rolf Wigand, Maulden-Entergy Chair and Distinguished Professor ofInformation Science and ManagementUniversity of Arkansas at Little Rock, USA 10
  11. 11. Social Media and the Bled eConference:Please Contribute• Facebook page• Twitter Account − @BledConference − #eBled• Flickr − Tags: eBled, Bled, eConference 11

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