ICT & Regional Development – Experiences from Switzerland


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June 2007

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  • Im Aufbau befindlch Bündelt die Forschungsaktivitäten der IW an der HTW Chur
  • ICT & Regional Development – Experiences from Switzerland

    1. 1. ICT & Regional Development – Experiences from Switzerland The eSilk & eAmber Roads Innovative Regions Think Tank Meeting - Bled, June 4, 2007 Hans-Dieter Zimmermann Swiss Institute for Information Research, University of Applied Sciences - HTW Chur
    2. 2. Agenda <ul><li>The past: </li></ul><ul><li>The Electronic Mall Bodensee – Experiences </li></ul><ul><li>Current developments: Innovative Regions - Initiative </li></ul><ul><li>Regional eTourism Platform </li></ul><ul><li>Conclusions </li></ul>
    3. 3. http://commons.wikimedia.org
    4. 4. The Electronic Mall Bodensee (EMB) – Experiences <ul><li>Bottom Up development of an electronic marketplace </li></ul><ul><li>… understood as an open agora </li></ul><ul><li>… with a strong regional focus </li></ul><ul><li>… covering parts three countries (Austria, Germany, and Switzerland) </li></ul><ul><li>... by regional initiatives. </li></ul><ul><li> First electronic </li></ul><ul><li>marketplace in Europe </li></ul><ul><li>with a strong regional focus </li></ul><ul><li>First Online June 1995 </li></ul>
    5. 5. EMB - the Pioneer <ul><li>Start of project: January 1995 </li></ul><ul><li>Online: June 1995 </li></ul><ul><li>Initiated by </li></ul><ul><ul><li>Regional politics </li></ul></ul><ul><ul><li>University of St. Gallen, Switzerland </li></ul></ul><ul><li>Supported by </li></ul><ul><ul><li>Federal and local governments in Austria, Germany, and Switzerland </li></ul></ul><ul><ul><li>Business Development Agencies </li></ul></ul><ul><ul><li>Businesses </li></ul></ul><ul><ul><li>Universities </li></ul></ul><ul><li>Idea of an Open Agora : Platform for businesses, citizens and households, government, non-profit organizations </li></ul><ul><li>Supported by the EU ( Interreg II ) </li></ul><ul><li>Developed in cooperation with research, politics, and industry </li></ul>
    6. 6. EMB - Impact <ul><li>Emergence of a new media – friendly environment </li></ul><ul><li>Emergence of new media companies as University Spin Offs (e.g., Namics, Crealogix) </li></ul><ul><li>Settlement of new media companies through regional economic development agency </li></ul><ul><li>eGoverment projects initiated by the regional government </li></ul><ul><li>Foundation of the Institute for Media and Communications Management at the University of St. Gallen, supported by Bertelsmann (1998) </li></ul><ul><li> EMB as a driving force of the Internet development within the region </li></ul>
    7. 7. Innovative Regions a research program at the Swiss Institute for Entrepreneurship SIFE, University of Applied Sciences - HTW Chur
    8. 8. Innovative Regions: Focus on Canton Grisons (Graubünden) www.sife.ch <ul><li>Research & Consulting </li></ul><ul><ul><li>Analysis of regional innovation systems </li></ul></ul><ul><ul><li>Development of innovation policies for regional economies </li></ul></ul><ul><ul><li>Development of application-oriented tools </li></ul></ul><ul><ul><li>Development of implementation strategies </li></ul></ul><ul><ul><li>Innovation development, </li></ul></ul><ul><ul><li>Enabling knowledge transfer, </li></ul></ul><ul><ul><li>Strengthening entrepreneurial forces, </li></ul></ul><ul><ul><li>Implementing sustainable business strategies in the region, </li></ul></ul><ul><ul><li>Establishment of regionally modern enterprise knowledge management.   </li></ul></ul><ul><ul><li>ICT as a means for enforcement of activities and dissemination of knowledge and innovations in rural economies </li></ul></ul>
    9. 9. Knowledge Regions <ul><li>The research initiative Innovative Regions analyzes regional innovation systems and develops tools for adding value to the region. </li></ul><ul><li>Focus on </li></ul><ul><ul><li>Analysis of regional innovation systems </li></ul></ul><ul><ul><li>Development of innovation policies for the regional economies </li></ul></ul><ul><ul><li>Strengthening entrepreneurial forces, </li></ul></ul><ul><ul><li>Implementing sustainable business strategies in the region. </li></ul></ul><ul><ul><li>Development application-oriented tools to regionally establish modern enterprise knowledge management </li></ul></ul><ul><ul><li>Support of regional organizations in their knowledge and technology transfer and in starting innovative projects </li></ul></ul>
    10. 10. Knowledge Regions <ul><li>Knowledge and technology transfer of the HTW Chur aims at enhancing the innovative capacity of rural economies to access research and technological development </li></ul><ul><li>Research & consulting activities focus on topics such as </li></ul><ul><ul><li>efficient use of agricultural, cultural and natural potentials in rural economies </li></ul></ul><ul><ul><li>location and distribution of knowledge between stakeholders within regions </li></ul></ul><ul><ul><ul><li> project Knowledge Map </li></ul></ul></ul><ul><ul><li>analysis of the development of regional innovation systems </li></ul></ul><ul><ul><li>further development of regional innovation systems </li></ul></ul><ul><ul><li>impact of ICT integration on enforcement of activities and dissemination of innovations in rural economies </li></ul></ul><ul><ul><ul><li> EU project proposal </li></ul></ul></ul>
    11. 11. Knowledge Regions <ul><li>We offer services and support to regions and respective organizations: </li></ul><ul><ul><li>Analysis of business landscape, local conditions, and value added in the regions </li></ul></ul><ul><ul><li>Consultancy for financial grants </li></ul></ul><ul><ul><li>Composition of a comprehensive situation analysis report </li></ul></ul><ul><ul><li>Concepts for improved internal and external positioning. </li></ul></ul>
    12. 12. eTourism Platform in the Canton Grisons a initiative at the Swiss Institute for Information Research SII, University of Applied Sciences - HTW Chur
    13. 13. Starting Position <ul><li>Decrease of lodging nights worldwide </li></ul><ul><li>Even worse situation in the canton Grisons </li></ul><ul><li> Tourism in the Canton Grisons cannot compete internationally due to </li></ul><ul><ul><li>Missing products in line with the market </li></ul></ul><ul><ul><li>Strong federal structure ( > 90 tourism organizations in the canton) </li></ul></ul><ul><ul><li>Low and strongly subdivided marketing budgets </li></ul></ul><ul><ul><li>Missing penetration of the online market </li></ul></ul>
    14. 14. The Strategy <ul><li>Political action has been taken comprising the following main steps </li></ul><ul><ul><li>Fundamental reform of tourism structures in the canton: establishment of 5 main destination management organizations </li></ul></ul><ul><ul><li>Creation of market- and sales oriented structures </li></ul></ul><ul><ul><li>Concentration of marketing budgets </li></ul></ul><ul><ul><li>Start of actions to use synergy effect in tourism by cooperation between the tourism organizations </li></ul></ul><ul><ul><li>Launch of five projects: </li></ul></ul><ul><ul><ul><li>eTourismplatform Grisons </li></ul></ul></ul><ul><ul><ul><li>Guidance- and monitoring system </li></ul></ul></ul><ul><ul><ul><li>Branding </li></ul></ul></ul><ul><ul><ul><li>Quality offensive </li></ul></ul></ul><ul><ul><ul><li>Financing of tourism marketing </li></ul></ul></ul>
    15. 15. eTourism Platform: Strategy Concept <ul><li>Launching of an integrated eTourism platform </li></ul><ul><ul><li>Cooperation between all the big destinations and major players in the canton Grisons </li></ul></ul><ul><ul><li>Provision of an architecture allowing smaller destinations to implement innovative applications via ASP </li></ul></ul><ul><ul><li>Becoming international good practice </li></ul></ul><ul><li>18 single projects have been identified </li></ul><ul><li>Joint project development between SII and major destinations </li></ul>
    16. 16. Summary of Examples
    17. 17. Conclusions <ul><li>Regional initiative requires broad support of main players: Government, businesses, research, … </li></ul><ul><li>ICT as ONE means … </li></ul><ul><li>supporting the defined strategy goals. </li></ul>