3.0 nobody knows... intro planning strategique

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Introduction planning strat

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3.0 nobody knows... intro planning strategique

  1. 1. NOBODY KNOWS HOW IT WORKS BUT... ! HELENE DUVOUX_MAUGUET ! ISCOM 013_014! 1  
  2. 2. 013_014!
  3. 3. 
 #NOBODY KNOWS HOW IT WORKS BUT… 
 STRATEGIC PLANNING_A VISION & A METHODOLOGY
 
 >PRÉAMBULE
 >INSIGHTS
 >CREATIVE BRIEF_CLIENT BRIEF
 >PLEASE QUESTION + SERENDIPITY 
 >STORYPLANNING 
 >INFORMATION IS BEAUTIFUL 
 
 #IN BRAND WE TRUST? THINKING (ABOUT) THE BRAND
 
 #DIGITAL MY BRAND? COMMUNICATION FASHIONISMS
 
 
 
 + SÉMINAIRE INNOVATION & SANTÉ 
 !
  4. 4. HELLO!
  5. 5. 5

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