Top Executives at HDS share how the company is Innovating with Information to address business needs. Learn how the company is transforming now and into the future. #HDSday.”

1. © Hitachi Data Systems Corporation 2014. All rights reserved.
Transforming Industries,
Transforming Ourselves:
Innovating with Information to
Address Business Needs

2. Hitachi Ltd. Is Transforming
Globalizing Hitachi
 Leadership
‒ Globalizing Board of Directors (4
new non-Japanese members)
‒ Company Officers include domain
experts – Power, Rail, Defense,
HDS
 Priorities
‒ Globalization, Social Innovation,
Cultural Transformation
‒ Led by HDS
 Revenue
‒ Move toward a more balanced,
global mix
“Right now, HDS is in a leading position for all of the
Hitachi Group companies. It is changing the business
model dynamically and leading all of globalization.”
Hiroaki Nakanishi, April 2014

3. Hitachi Partners
 R&D
 ITSC / Innovation Lab
 Consulting
 Healthcare
 Automotive
 Kokusai
Globalizing Hitachi Social Innovation:
Our Growth Engine Now and in the Future
Market-Driven Methodology
Aligned Focus, Investment, Results!
IT Platform Division of ITSC
7400 employees, 6000 engineers
Global Manufacturing
Hitachi Data Systems
Global solutions provider
GLOBAL
INFORMATION
SOLUTIONS
DIVISION

4. CLOUD
Our Strategy: More Relevant Every Day
INFORMATION
INTELLIGENCE
Identify AnalyzeAggregate
CONTENT
MANAGEMENT
Mobilize Protect Archive Search
CONTINUOUS
INFRASTRUCTURE
Consolidate Virtualize ConvergeAutomateScale
TELECOM HEALTHCARE SURVEILLANCEM2M AUTOMOTIVE
TRANSPORTATIO
N

5. Internet of Things
to Hitachi Social
Innovation
Connected Cars
 Connected
 Safe
 Efficient
Telco
Analytics
 Service
 Performance
 Optimization
Transportation
 Safety
 Efficiency
 Maintenance
Surveillance
 Public safety
 Emergency
response
 Traffic control
Connected Health
 Research
 Diagnostics
 Access

6. Hitachi Data Systems
INTEGRATED STRATEGY
TOP 100 COMPANY
STRONG GROWTH
SOCIAL INNOVATION RESPECTED CULTURE
GLOBAL
TRANSFORMATION
•
•
•
•
•

7. © Hitachi Data Systems Corporation 2014. All rights reserved.
Key Facts
To Remember About HDS

8. 19.5 PB
of flash shipped last quarter

9. $750M
of managed cloud
solutions booked

10. $2B
software business

11. 1,772
new HDS
customers in FY13

12. #1
value for money ranking
vs. EMC, IBM, NetApp
Source: TheInfoPro Storage Study, 2010-2013

13. Numerous Recognitions

14. 12
consecutive years of y/y
revenue growth
Source: TheInfoPro Storage Study, 2010-2013

15. © Hitachi Data Systems Corporation 2014. All rights reserved.
Services-Led Engagements
Applications. Cloud. Big Data.
15

16. Global Services –
Enabling the Customer Transformation
CONSULTING
Advisory services empower
customers to make
business and technical
decisions
Extend the
Enterprise
Into the Cloud
TRANSITION
Implementation and
integration services help
customers transform
nondisruptively
MANAGEMENT
Day-to-day operational
and management
services drive efficient IT
delivery
Elastic
Computing
Deployment
Transformation
Planning and
Design
Nondisruptive
Migration
Information
Management
and
Optimization
Operational
Services
Managed
Services
IT Strategy
Managed
Cloud Solutions
Assessment
and Audit
HDS PRODUCTS
AND SOLUTIONS
HDS SUPPORT
AND EDUCATION BIG DATA
Converged – Efficient IT
Drives Greater Business
Velocity

17. SaaSIaaS
Hitachi Cloud Services
Health Connect
VDI
SharePoint
Email
Content Cloud
Disaster Recovery
Backup
Compute
Storage
MOBILE
USERS
PRIVATE
CLOUD
P2P
CUSTOMERS
& PARTNERS

18. Snapshot of Cloud Service Offerings
Compute-as-a-service
 Scalable, enterprise infrastructure
 8 levels of server performance, 3 tiers
of storage performance
 Priced per month per virtual server, VM
or GB of storage
Storage-as-a-service
 Scalable cloud storage managed
against SLOs
 Multiple protocols, OS
 Secure remote access
 Priced per GB per month
Content-as-a-service
 Secure hosted object store for
compliance and retention
 Eliminate ROBO backup and
consolidate enterprise content
 Priced per GB per month
Hosted Virtual Desktop
 Citrix VDI solution on shared or
dedicated virtual hypervisors
 Simplify, standardize, accelerate virtual
desktop deployment
 Priced per virtual desktop per month

19. Partner Model
Benefits
 Flexible and scalable
 Centralized management
 Lowers cost
 Part of core business strategy
Development and Integrations
 Partners and customers can
integrate their own apps
 Integration with our Content
Platform (HCP)
HDS
Hitachi Technology
Cloud Services Platform
Telco
White
Label
Bundle network services
Usage and billing
reports
Customers
Self Service
Billing and reports
User, account and
channel management
Service provisioning
Product catalog and bundles

20. Extend Your Strategy to the Cloud
SIMPLE
AND
EASY TO
CONSUME
Provides a bridge from a traditional enterprise application to a
private cloud and burst capability into a hybrid cloud solution
Lowers cost and reduces management
Fully managed and automated private to hybrid cloud service
Operated and supported by Hitachi Data Systems or a Partner
powered by Hitachi.
Subscription-based on-demand service includes a self-service
portal to monitor and change consumption behaviors
Best-in-class uptime, data security, and we maintain data
sovereignty

21. © Hitachi Data Systems Corporation 2014. All rights reserved.
Our Transition from Product to
Cloud: Observations and Next
Steps

22. CLOUD
ITTELECOMHEALTHCARE SECURITY
HDS Integrated Vision and Strategy
Relevant Solutions for Customers
INFORMATION
INTELLIGENCE
 Network Traffic
 Log Data
• Hitachi Analytics
Platform
• SAP HANA
CONTENT
MANAGEMENT
 Content Depot
 Archive
• HCP
• HDDS
• HDI
• HDIM
CONTINUOUS
INFRASTRUCTURE
 OLTP
 Databases
• SVOS, VSP,
Command Suite,
UCP, UCP Director,
HUS, HUS VM,
HNAS, CB500
 High Performance
 Streaming
 Media/Imaging
 Mobility
 Social
Media Data

23. © Hitachi Data Systems Corporation 2014. All rights reserved.
Infrastructure: The Best
Just Got Better

24. Simplify your IT environment, reduce complexity and
operating costs.
New Hitachi Storage Virtualization
Operating System
Multi-system,
Multi-datacenter,
Active-active
Flash optimization,
Automated tiering
Nondisruptive
data migration
Advanced storage
virtualization
Flexibility of software-defined architecture.
Enterprise-proven.

25. VSP G1000 – The Best Gets Better
More Performance
 3x more IOPS >4M1
 More throughput, >50GB/s2
 Exclusive FMD flash option
Software Defined Storage
 Virtual storage machine
hardware abstraction
 Software inheritance cost
avoidance
More Capacity, Smaller Footprint
 With 2 frames – 1.9x more drives
 With 6 frames – 1.1x more drives
 External >255PB
Single Pane of Glass – HCS 8.0
 Unified end-to-end management
and mobility
 One pane for block, file and
object RESTful API enabled
Superior Replication
 Embedded geographic active-
active without need for external
appliance or software3
Integrated Nondisruptive
Migration
 Nondisruptive migration3
capability without need for
extensive, costly professional
services
1 – Based on high performance 128 core configuration
2 – Based on throughput 128 interface configuration
3 – GA 3Q2014

26. UNIFIED MANAGEMENT DATA PROTECTION
HITACHI STORAGE VIRTUALIZATION OPERATING SYSTEM
Infrastructure Service Management
UNIFIED COMPUTE
PLATFORM DIRECTOR
Hitachi Virtual Storage
Platform (VSP) G1000
Future Storage Platforms
Open
Standards
Service
Templates
The Foundation for Software Defined

27. SAP Business
Intelligence
SAP Business Suite
Eventually all applications will look at the same data at the
same time – so the entire business can react in real time
SAPERP
SAPCRM
SAPSCM
SAPPLM
SAPSRM
SAP
Business
Warehouse
SAPNew
Apps
HANASAP HANA for Analytical and Transactional Apps
SAP HANA will be the platform for
SAP Apps…

28. … and you will be able to simplify your life
with one virtualized and integrated platform
UCP Director
vCenter Server vCenter Operations Manager
SAP Applications & Traditional Databases SAP HANA
Server Network Storage
*
* Note: SAP TDI model with HDS & VMware. Shared storage between ‘UCP for VMware’ and & servers/network available today. Integration with full UCP Director management framework on roadmap for 2014.
Roadmap features & timing are not guaranteed and can change without notice. SAP/VMware support considerations do apply.
*

29. © Hitachi Data Systems Corporation 2014. All rights reserved.
Content: Secure Mobility
for Increased Productivity

30. Balance Business and User Needs
DEDICATED OR SHARED CLOUD STORAGE WITH HCP
Data can move
OFF SITE
Finance
Adhere to data governance
and privacy requirements with
public and private information
Offer cloud applications users want while
maintaining control, security and SLAs
Data stays
ON SITE
Sales & Marketing

31.  Easy to deploy;
intuitive to use
 Integrates with
existing
environment
Increase Workforce Productivity
FILE SYNC AND SHARE WITH HCP ANYWHERE
Desktops/LaptopsMobile Devices Browsers
SAFE SIMPLE SECURE
 Always under
your control
 Wipe data off
lost, stolen
devices
 Encryption
and passcode
enforcement
 Sharing via
secure links

32. Access Data Faster and More Reliably
FAST PROXIMITY
BASED ACCESS
BUSINESS CONTINUITY
SPEED PRODUCTIVITY
AND COLLABORATION
SYNCHRONIZE
CONTENT
GLOBAL ACCESS TOPOLOGY
INCREASE REVENUE
AND OPTIMIZE COSTS

33. Power of the Hitachi Cloud Portfolio
TRADITIONAL
CONTENT-CENTRIC
APPLICATIONS
FILE SERVING FOR
REMOTE AND
BRANCH OFFICES
WEB 2.0, S3 AND
CLOUD
APPLICATIONS
ROBUST SOLUTIONS FOR DIVERSE USE CASES WITHOUT CREATING SILOS
MOBILE
WORKFORCE
ENABLEMENT
SEARCH AND
DISCOVER TO
GAIN INSIGHT AND
TO FUEL
INNOVATION
SIMPLIFY
ADMINISTRATION
BY CENTRALIZING
DATA
MANAGEMENT
MAINTAIN
CONTROL AND
VISIBILITY WHILE
ENABLING
ACCESS

34. © Hitachi Data Systems Corporation 2014. All rights reserved.
Summary

35. HDS Summary
LEVERAGE HITACHI
BREADTH
Differentiated Strategy
FOCUS ON
SERVICES
Enable Transformation
INVEST
IN GROWTH
Reallocate and Focus
DELIVER INNOVATIVE
SOLUTIONS
Solve Customer Problems
BUILD AND
ACQUIRE IP
Accelerate Portfolio Growth
EXPAND ROUTES
TO MARKET
Evolve the Ecosystem

36. © Hitachi Data Systems Corporation 2014. All rights reserved.