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ACCELERATE THE
BUSINESS VALUE OF
ENTERPRISE
STORAGE
October 17, 2012
SPEAKERS
JUSTIN AUGAT
SENIOR PRODUCT MARKETING MANAGER
HITACHI DATA SYSTEMS
MIKE NALLS
SENIOR PRODUCT MARKETING MANAGER
HI...
WEBTECH EDUCATIONAL SERIES
Accelerate the Business Value of Enterprise Storage
When it comes to enterprise storage, IT has...
AGENDA
 Introduction
 Understanding industry challenges
and the need for storage efficiency
 Matching business needs to...
INTRODUCTION
 The economy is improving!
- Yes, but companies are (still) facing significant capital and budget
constraints – every dol...
THE NEW BALANCING ACT
WE’RE ACCUSTOMED TO COMPROMISE AND TRADEOFFS
 Manage data growth with…
‒ Flat to declining budget
...
NOW YOU CAN HAVE IT BOTH WAYS
 Market advantage AND better economics
 Customer service AND efficiency
 Innovation AND p...
INTRODUCING HITACHI UNIFIED STORAGE VM
FIRST
UNIFIED STORAGE
PLATFORM WITH
ENTERPRISE
VIRTUALIZATION
A NEW STANDARD FOR SMALL AND MEDIUM
ENTERPRISE
HIGHER VALUE, SUPERIOR FUNCTIONALITY, LOWER TOTAL COSTS
 Best in class ext...
UNDERSTANDING
INDUSTRY
CHALLENGES AND
THE NEED FOR
EFFICIENCY
TODAY’S BUSINESS CHALLENGES
 Improving efficiencies while
dealing with data growth
 Lack of technical flexibility and
un...
WHAT IS BUSINESS VALUE AND EFFICIENCY?
DIFFERENT THINGS TO DIFFERENT PROFESSIONALS
 The IT Architect
‒ Meet the needs of ...
THE DIRECTION OF BUSINESS: PART 1
DO MORE WITH LESS – LOWER YOUR COSTS AND INCREASE VALUE
 Handle more data, more
efficie...
THE DIRECTION OF BUSINESS: PART 2
MAKE WHAT YOU DO MATTER MORE – EFFICIENCY PLUS PERFORMANCE
 Delight your customers by
d...
THE DIRECTION OF BUSINESS: SUMMARY
 Improves overall efficiency and business economics
 Increases operational productivi...
MATCH BUSINESS
NEEDS TO
HITACHI UNIFIED
STORAGE
DOING MORE WITH LESS, MORE EFFECTIVELY
LOWERING THE OVERALL STORAGE COST STRUCTURE
 Consolidate for a single view of the
...
DOING MORE WITH LESS, MORE EFFECTIVELY
LOWERING THE OVERALL STORAGE COST STRUCTURE
 Store data based on business
value
‒ ...
DOING MORE WITH LESS, MORE EFFECTIVELY
LOWERING THE OVERALL STORAGE COST STRUCTURE
 Scale based on business
need
‒ Cost-e...
DOING MORE WITH LESS, MORE EFFECTIVELY
INCREASING OPERATIONAL PRODUCTIVITY AND FLEXIBILITY
 Manage with automated tools i...
MAKE IT MATTER MORE
BETTER SERVE CUSTOMERS WHILE IMPROVING COMPETITIVE ADVANTAGE
 Achieve enterprise-level
performance an...
MAKE IT MATTER MORE
BE A GOOD CORPORATE CITIZEN WHILE MAINTAINING PERFORMANCE
 Performance
‒ Exceptional performance/powe...
MAKE IT MATTER MORE
BE A GOOD CORPORATE CITIZEN WHILE MAINTAINING PERFORMANCE
 Floor space
‒ Manage the same or more stor...
JUSTIFY THE
INVESTMENT:
HITACHI UNIFIED
STORAGE VM
ECONOMICS
HUS VM ECONOMIC OVERVIEW
Hitachi Unified
Storage VM
Entry Level Enterprise
Up to 31% reduction in total
cost of ownership ...
HITACHI DATA SYSTEMS CONFIDENTIAL. NDA REQUIRED.
TOTAL COST OF OWNERSHIP REDUCTION
HITACHI DATA SYSTEMS CONFIDENTIAL. NDA REQUIRED.
FEATURE-TO-COST REDUCTION MAPPING
Hitachi Unified Storage VM
Feature Bene...
HITACHI DATA SYSTEMS CONFIDENTIAL. NDA REQUIRED.
FEATURE-TO-COST REDUCTION MAPPING
Hitachi Unified Storage VM
Feature Bene...
HITACHI DATA SYSTEMS CONFIDENTIAL. NDA REQUIRED.
FEATURE TO COST REDUCTION MAPPING
Hitachi Unified Storage VM
Feature Bene...
HITACHI DATA SYSTEMS CONFIDENTIAL. NDA REQUIRED.
ENVIRONMENTAL BENEFITS
Hitachi Unified Storage VM
Performance
Highest ran...
DATA CENTER ECONOMICS
DO MORE WITH LESS, MAKE WHAT YOU DO MATTER MORE
50%
Less
Admin Time
50%
More
Utilization
90%
Less
Re...
ADVANTAGES OVER THE COMPETITION
6x scalability than
IBM XIV
2x virtual capacity
than IBM V7000
20% greener than
Dell Compe...
QUESTIONS AND
DISCUSSION
UPCOMING WEBTECHS
October / November
 Maximize Availability and Uptime by Clustering your Physical
Datacenters within Met...
36
THANK YOU
© Hitachi Data Systems Corporation 2012. All Rights Reserved.
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Accelerate the Business Value of Enterprise Storage

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When it comes to enterprise storage, IT has always had to choose between features and cost. Ongoing tradeoffs between the best technologies to support business operations and an adequate budget to pay for those technologies generally impede an organization’s ability to be competitive, innovative and cost efficient. The entry-enterprise storage market has opened up new opportunities for storage customers – and eliminated the need for tradeoffs. Join this webinar to understand how to accelerate business value with entry-enterprise storage systems and learn about the new Hitachi Data System offering, Hitachi Unified Storage VM. View this WebTech to: Understand the common tradeoffs and challenges within the entry-enterprise storage market. Understand the business value of new entry-enterprise offerings. Learn how Hitachi Unified Storage VM is bringing enterprise-level features to the midrange. For more information on Hitachi Unified Storage VM please visit: http://www.hds.com/products/storage-systems/hitachi-unified-storage-vm.html?WT.ac=us_mg_pro_husvm

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Transcript of "Accelerate the Business Value of Enterprise Storage"

  1. 1. ACCELERATE THE BUSINESS VALUE OF ENTERPRISE STORAGE October 17, 2012
  2. 2. SPEAKERS JUSTIN AUGAT SENIOR PRODUCT MARKETING MANAGER HITACHI DATA SYSTEMS MIKE NALLS SENIOR PRODUCT MARKETING MANAGER HITACHI DATA SYSTEMS
  3. 3. WEBTECH EDUCATIONAL SERIES Accelerate the Business Value of Enterprise Storage When it comes to enterprise storage, IT has always had to choose between features and cost. Ongoing tradeoffs between the best technologies to support business operations and an adequate budget to pay for those technologies generally impede an organization’s ability to be competitive, innovative and cost efficient. The entry-enterprise storage market has opened up new opportunities for storage customers – and eliminated the need for tradeoffs. Join this webinar to understand how to accelerate business value with entry-enterprise storage systems and learn about the new Hitachi Data System offering, Hitachi Unified Storage VM. Attend this WebTech to: • Understand the common tradeoffs and challenges within the entry-enterprise storage market • Understand the business value of new entry-enterprise offerings • Learn how Hitachi Unified Storage VM is bringing enterprise-level features to the midrange
  4. 4. AGENDA  Introduction  Understanding industry challenges and the need for storage efficiency  Matching business needs to the Hitachi Unified Storage VM  Justifying the investment: Hitachi Unified Storage VM economics and value using storage economics  Total cost of ownership reduction  Further learning
  5. 5. INTRODUCTION
  6. 6.  The economy is improving! - Yes, but companies are (still) facing significant capital and budget constraints – every dollar is scrutinized - “Do more with less still” applies  We have significant data growth! - Yes, but new investments need business justification  We need to serve our customers better! - Yes, but you need to find a balance between budget, technology features, and storage service quality (as it relates to applications)  Where to focus? - Make what you do matter more: Focus on business value REVISITING STORAGE REALITIES
  7. 7. THE NEW BALANCING ACT WE’RE ACCUSTOMED TO COMPROMISE AND TRADEOFFS  Manage data growth with… ‒ Flat to declining budget  Reduce cost structures while… ‒ Increasing storage service quality and improving performance  Increase momentum and innovation while… ‒ Managing for change and risk TRADEOFFS
  8. 8. NOW YOU CAN HAVE IT BOTH WAYS  Market advantage AND better economics  Customer service AND efficiency  Innovation AND productivity YOU NO LONGER NEED TO COMPROMISE
  9. 9. INTRODUCING HITACHI UNIFIED STORAGE VM FIRST UNIFIED STORAGE PLATFORM WITH ENTERPRISE VIRTUALIZATION
  10. 10. A NEW STANDARD FOR SMALL AND MEDIUM ENTERPRISE HIGHER VALUE, SUPERIOR FUNCTIONALITY, LOWER TOTAL COSTS  Best in class external storage virtualization and data unification ‒ Scale performance and capacity based on business need ‒ Reduce administrative costs with simplified management ‒ Move and tier data based on information value ‒ Migrate in and out of new and existing platforms with ease  Economical packaging ‒ Do it all faster, cheaper, and easier than with other products Accelerate business growth while balancing economics: Don’t compromise
  11. 11. UNDERSTANDING INDUSTRY CHALLENGES AND THE NEED FOR EFFICIENCY
  12. 12. TODAY’S BUSINESS CHALLENGES  Improving efficiencies while dealing with data growth  Lack of technical flexibility and underutilized assets  Better manageability while mitigating risk  Optimizing performance while improving environmentals Need to Focus on Business Value and Efficiency
  13. 13. WHAT IS BUSINESS VALUE AND EFFICIENCY? DIFFERENT THINGS TO DIFFERENT PROFESSIONALS  The IT Architect ‒ Meet the needs of the business with the ideal infrastructure supporting applications, users and business continuity  The Storage Engineer ‒ Performance and tuning matter most – and how to best meet the needs of applications in a practical and consistent way  The IT Administrator ‒ Reduce IT costs at the same time as improving service  The Senior Manager ‒ Lowering capital and operational expenditures for the best return of investment and customer gain  CxO or VP of Infrastructure ‒ Delivering projects on time and under budget Collectively: Focus on Value to Direction of Business
  14. 14. THE DIRECTION OF BUSINESS: PART 1 DO MORE WITH LESS – LOWER YOUR COSTS AND INCREASE VALUE  Handle more data, more efficiently at lower costs ‒ Reduce storage costs ‒ Increase storage utilization – improve ROA ‒ Reclaim capacity and defer new purchases  Improve productivity so you can do more with your data ‒ Integrate and simplify storage administration ‒ Increase data mobility and reduce migration time and effort
  15. 15. THE DIRECTION OF BUSINESS: PART 2 MAKE WHAT YOU DO MATTER MORE – EFFICIENCY PLUS PERFORMANCE  Delight your customers by delivering more, more efficiently ‒ Provide higher service levels with better performance ‒ Build strong relationships with data that is available when needed ‒ Quickly offer new services by using more efficient and automated tools  Be a good corporate citizen while maintaining performance ‒ Realize environmental initiatives with lower carbon footprint ‒ Improve performance per power ratio and get more for less
  16. 16. THE DIRECTION OF BUSINESS: SUMMARY  Improves overall efficiency and business economics  Increases operational productivity, performance, and flexibility  Supports competitive business advantage and market innovation  Provides more flexibility and future growth opportunities to better serve customers The right technology facilitates business value
  17. 17. MATCH BUSINESS NEEDS TO HITACHI UNIFIED STORAGE
  18. 18. DOING MORE WITH LESS, MORE EFFECTIVELY LOWERING THE OVERALL STORAGE COST STRUCTURE  Consolidate for a single view of the environment ‒ Assets virtualized and centralized into a common storage pool reducing storage costs up to 31%  Unify with 1 platform for all data ‒ Push costs down while increasing control over the storage environment  Boost capacity efficiency with advanced technologies ‒ Increase storage utilization, reclaim capacity and repurpose existing storage using virtualization, dynamic provisioning and zero page reclaim – improved storage utilization by up to 40% SIMPLIFY
  19. 19. DOING MORE WITH LESS, MORE EFFECTIVELY LOWERING THE OVERALL STORAGE COST STRUCTURE  Store data based on business value ‒ Intelligent tiered storage moves data to the right storage device at the right time ‒ Also reduces the total cost of storage ownership  Extend the useful life of assets ‒ Non-disruptive migration increases availability from purchase through refresh  Repurpose, don’t retire ‒ Manage heterogeneous capacity as a single pool so existing assets can be easily repurposed EXTEND
  20. 20. DOING MORE WITH LESS, MORE EFFECTIVELY LOWERING THE OVERALL STORAGE COST STRUCTURE  Scale based on business need ‒ Cost-effectively scale performance and capacity linearly  Commoditize the procurement process ‒ Externally virtualize storage from different vendors and commoditize the systems ‒ Benefit from pricing power – not pressure COMMODITIZE
  21. 21. DOING MORE WITH LESS, MORE EFFECTIVELY INCREASING OPERATIONAL PRODUCTIVITY AND FLEXIBILITY  Manage with automated tools in a common view ‒ Automation reduces administrative overhead and manual steps by up to 50%  Increase data mobility and on- time migration with less effort ‒ Storage virtualization supports migration to and from multivendor storage at up to 90% less effort AUTOMATE
  22. 22. MAKE IT MATTER MORE BETTER SERVE CUSTOMERS WHILE IMPROVING COMPETITIVE ADVANTAGE  Achieve enterprise-level performance and flexibility ‒ Improve transaction rates, increase service levels and data availability  Reduce business disruption and time to market ‒ Protect operations from disruption with the highest availability, integration of security functions and built-in replication tools  Innovate as you need to ‒ Use common management and dynamic foundation that’s flexible to both IT and business needs RESULTS
  23. 23. MAKE IT MATTER MORE BE A GOOD CORPORATE CITIZEN WHILE MAINTAINING PERFORMANCE  Performance ‒ Exceptional performance/power ratio delivers the highest random IOPS and a sequential transfer rate among unified vendors  Capacity ‒ Offers the most scalable unified storage platforms in the market without sacrificing performance  Power and cooling ‒ Progressive technologies that coordinate consolidation of separate file and block storage for 40% cost savings on power and cooling, compared to other industry solutions PERFORMANCE
  24. 24. MAKE IT MATTER MORE BE A GOOD CORPORATE CITIZEN WHILE MAINTAINING PERFORMANCE  Floor space ‒ Manage the same or more storage with less floor space requirements ‒ The smaller form factor gives you nearly 50 percent more capacity per square foot than other storage packages with comparable foot print ‒ Increases cost savings, particularly if migrating data from older systems to newer and fewer machines that are more energy efficient, higher density, and have a smaller footprint PERFORMANCE
  25. 25. JUSTIFY THE INVESTMENT: HITACHI UNIFIED STORAGE VM ECONOMICS
  26. 26. HUS VM ECONOMIC OVERVIEW Hitachi Unified Storage VM Entry Level Enterprise Up to 31% reduction in total cost of ownership as a result of: ‒ 40% lower cost of environmental resources (power, cooling, and datacenter floor space) ‒ 90% easier data migration ‒ Hitachi Command Suite requires 50% fewer administrative tasks ‒ Up to 40% capacity cost savings through re-tiering ‒ Storage virtualization enables up to 50% greater utilization through capacity reclamation.
  27. 27. HITACHI DATA SYSTEMS CONFIDENTIAL. NDA REQUIRED. TOTAL COST OF OWNERSHIP REDUCTION
  28. 28. HITACHI DATA SYSTEMS CONFIDENTIAL. NDA REQUIRED. FEATURE-TO-COST REDUCTION MAPPING Hitachi Unified Storage VM Feature Benefit/Impact Top Storage Economics Cost Categories Reduced Hitachi Storage Virtualization • Single view of storage reducing administration and labor costs (OPEX) • Consolidation of HW and SW (CAPEX) • Extended asset life of hardware and software (CAPEX) • Repurposing of existing assets – defer new purchases (CAPEX) • Reduced SW licenses (CAPEX) • HW + SW maintenance costs – reduced OPEX • Reclaimed capacity – defer new purchases (CAPEX) • Non-disruptive migration – reduced business downtime and expense (OPEX) • HW costs and depreciation • SW costs and depreciation • HW and SW maintenance costs • Storage management and labor costs • Cost of migration and re-mastering • Cost of growth
  29. 29. HITACHI DATA SYSTEMS CONFIDENTIAL. NDA REQUIRED. FEATURE-TO-COST REDUCTION MAPPING Hitachi Unified Storage VM Feature Benefit/Impact Top Storage Economics Cost Categories Reduced Hitachi Unified Storage • Reduce capital costs of purchasing separate systems for different data types • Common management and administration for all data in the datacenter • Ease of management, time to resolve problems, training needs • HW costs and depreciation • SW costs and depreciation • HW and SW maintenance costs • Storage management and labor costs Hitachi Dynamic Provisioning • Defers capacity purchases by reclaiming allocated but unused capacity and making it available to other applications • Improves application performance if you deploy data dispersion (or wide-striping) technologies • Aligns storage usage with actual business usage • HW costs and depreciation • Storage management and labor costs • Datacenter floor space • Provisioning time • Cost of waste • Cost of growth • Cost of performance
  30. 30. HITACHI DATA SYSTEMS CONFIDENTIAL. NDA REQUIRED. FEATURE TO COST REDUCTION MAPPING Hitachi Unified Storage VM Feature Benefit/Impact Top Storage Economics Cost Categories Reduced Hitachi Dynamic Tiering • Reduce total cost of ownership by storing data based on business value – based on price, performance, etc • Automate the data migration process – reducing operational expenses • Extend to external tiers – repurposing existing assets • Reduced operating expenses relative to service level agreements • HW and SW costs and depreciation • Cost of migration and re-mastering • Data mobility • Cost of waste • Storage management and labor costs Common Management • Manage entire datacenter from one view • Reduced labor for storage management • Reduced training • Reduced software and licensing • SW costs and depreciation • Storage management labor • Cost of monitoring
  31. 31. HITACHI DATA SYSTEMS CONFIDENTIAL. NDA REQUIRED. ENVIRONMENTAL BENEFITS Hitachi Unified Storage VM Performance Highest random IOPS and sequential transfer rate of unified vendors Virtual Capacity Up to 2x more than nearest competitor (maximum virtual capacity) Power Up to 40% less (power consumption in Watts) Cooling Up to 40% less (BTU per hour heat dissipation) Floor Space Up to 30% more (maximum terabytes per square foot)
  32. 32. DATA CENTER ECONOMICS DO MORE WITH LESS, MAKE WHAT YOU DO MATTER MORE 50% Less Admin Time 50% More Utilization 90% Less Refresh Effort 40% Reclaimed Capacity 40% Reduced OPEX per Month $ 100% Data Availability Guarantee
  33. 33. ADVANTAGES OVER THE COMPETITION 6x scalability than IBM XIV 2x virtual capacity than IBM V7000 20% greener than Dell Compellent 2X HP 3PAR – not unified, no storage virtualization 20% Lower Carbon Footprint 40% Reduced OPEX $ 2X Unified Performance 6X Greater Scalability 2X Storage Virtualization 2X Capacity Efficiency 90% Less Refresh Effort 90% easier than EMC VNX7500 40% less than EMC VMAX 10K 2x efficiency than NetApp FAS6280 2x unified than (NetApp, EMC, IBM) 2X Capability Features
  34. 34. QUESTIONS AND DISCUSSION
  35. 35. UPCOMING WEBTECHS October / November  Maximize Availability and Uptime by Clustering your Physical Datacenters within Metro Distances, Oct 24, 9 a.m. PT, 12 p.m. ET  Comprehensive and Simplified Management for VMware vSphere environments, Nov. 14, 11 a.m. PT, 2 p.m. ET Check www.hds.com/webtech for  Links to the recording, the presentation and Q&A (available next week)  Schedule and registration for upcoming WebTech sessions
  36. 36. 36 THANK YOU © Hitachi Data Systems Corporation 2012. All Rights Reserved.
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