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Revenue Management @ Stayokay

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Presentation about revenue management at the largest budget accommodation in the Netherlands: Stayokay.

Presentation about revenue management at the largest budget accommodation in the Netherlands: Stayokay.

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  • 1. 100%online bookingsHenri-Dick Rondhuismanager revenue & channels
  • 2. What is Stayokay? ‘We’ve got a 20 persons bedroom’ Largest budget accommodation chain in Holland
  • 3. What is Stayokay? 29 hostels
  • 4. What is Stayokay? 912 rooms
  • 5. What is Stayokay? 4700 beds
  • 6. What is Stayokay? 1 millionovernights per year
  • 7. What is Stayokay?Trevpar 97 euro Trevpab 19 euro
  • 8. The missionof StayokayIt’s about:meeting, sharingand experiencing
  • 9. Stayokay is a foundation So why care about revenue management?
  • 10. Stayokay is a foundationWe like to earn adecent profit So why care about revenue management?
  • 11. Stayokay is a foundation Only then we can make ourWe like to earn a sustainabledecent profit philosophy come true So why care about revenue management?
  • 12. Stayokay is a foundation Only then we can make ourWe like to earn a sustainabledecent profit philosophy come true So why care about revenue management? Invest in our service, people and our environment
  • 13. Channelmanagement in 2010
  • 14. Channelmanagement in 2010 Online world is changing everyday
  • 15. Channelmanagement in 2010 Dynamic product, Dynamic pricing
  • 16. Channelmanagement in 2010 100+ internet channels
  • 17. Channelmanagement in 2010 100+ Channel internet Manager channels Reservations system
  • 18. Channelmanagement in 2010 Online world is changing everyday
  • 19. A hostel is definitely no hotel Welcome in Stayokay Vondelpark. We’ve got endless variations
  • 20. A hostel is definitely no hotel We’ve got over 500 beds or… 19 x 2 35 x 4 38 x 6 8x8 3 x 10 persons persons persons persons persons room room room room room What do you want?
  • 21. Distributionin 2010Directonline (34%) Channel• stayokay.com Management• hihostels.com
  • 22. Distributionin 2010Direct Indirectonline Channel online• stayokay.com (34%) Management (13%) • Hotelworld• hihostels.com • Booking.com • D-Reizen
  • 23. DirectDistribution offline • walk inin 2010 • booking • email office (34%)Direct Indirectonline Channel online• stayokay.com (34%) Management (13%) • Hotelworld• hihostels.com • Booking.com • D-Reizen
  • 24. DirectDistribution offline • walk inin 2010 • booking • email office (34%)Direct Indirectonline Channel online• stayokay.com (34%) Management (13%) • Hotelworld• hihostels.com • Booking.com • D-Reizen (24%) Indirect offline • STA • VVV • Deutsche Bahn
  • 25. Channelmanagement Forecasting
  • 26. Channelmanagement Products Forecasting
  • 27. Channelmanagement Pricing Products Forecasting
  • 28. Channelmanagement Distribution Pricing Products Forecasting
  • 29. Channel management:let’s do it simple (in a complex world) We were almost lost in the online world… then we found a simple solution The solution started with a partnership based on revenue share
  • 30. Channel management:let’s do it simple (in a complex world) We were almost lost in the online world… then we found a simple solution• The solution started with a partnership based on revenue share We have an automated and affordable solution
  • 31. Channel management:let’s do it simple (in a complex world) We were almost lost in the online world… then we found a simple solution• The solution started with a partnership based on revenue share We offer a• We have an automated and affordable solution different product 365 days per year, automatically
  • 32. Channel management:let’s do it simple (in a complex world) We were almost lost in the online world… then we found a simple solution• The solution started with a partnership based on revenue share But we control• We have an automated and affordable solution the system• We offer a different product 365 days per year, automatically
  • 33. Channel management:let’s do it simple (in a complex world) We were almost lost in the online world… then we found a simple solution• The solution started with a partnership based on revenue share An online• We have an automated and affordable solution specialist who• We offer a different product connects Stayokay 365 days per year, automatically to the world• But we control the system
  • 34. Revenue management changesour culture It’s about upsales now From sales to service driven
  • 35. Revenue management changesour culture It’s about upsales now End of our classic booking office but…
  • 36. Revenue management changesour culture It’s about upsales now The start of our social media team
  • 37. Revenue management changesour culture It’s about upsales now A good channel- Manager leads to better CRM
  • 38. Revenue management changesour culture It’s about upsales now Bring the brand alive
  • 39. Meeting,sharing andexperiencing