mPortal - The OTT Mobile Revolution

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The OTT Mobile Revolution - The Changing Industry Landscape. Mobile, broadband and cloud are changing everything, with the rise of free and low-cost OTT services accessed from mobile devices. mPortal …

The OTT Mobile Revolution - The Changing Industry Landscape. Mobile, broadband and cloud are changing everything, with the rise of free and low-cost OTT services accessed from mobile devices. mPortal provides mobile expertise, including a suite of OTT apps, to help providers win in this market.

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  • 1. Service providers are now being challenged by OTT providers Landline Telephone Mobile, Voice & Content Television & Video Fixed Internet Dial Up ISPs Incumbent Telcos Wireless Carriers Cable MSOs Traditional service providers used to focus on a single key service Changing the industry Landcape 28% 72% That percentage has doubled in the last three years. Almost a third of content (video and TV) is watched “on-demand” and on mobiles of millennials watch TV through Netflix, Hulu, and Youtube and other OTT platforms. 42% Facebook and Google have created an audience about to overtake all of TV in terms of reach. Ecosystem Led 3-­5 years 2-­4 years 1-­3 years OTT Led Operator Led Incumbent operators continue to most relevant in voice & video/TV Market becomes fragmented across multiple OTT providers Risk of value shifting away from traditional providers towards ecosystem players Media Providing "second screen" experiences such as discovery, enhancement and socialization of TV and On Demand content to tablets and smartphones.and smartphones. Comms Designed to provide a superior end user experience for integrated voice, video, conferencing and collaboration services across connected devices. ® Hub Improving visibility in an endless sea of apps with the ability to aggregate, organize, categorize and present branded apps for display on user's favorite devices.favorite devices. The Mobile Experience Platform (UI and UX) that provides the critical link between service providers existing service infrastructure, and the successful deployment of IP-based mobile apps & services (VoIP, UC, Video Entertainment) across an ever-changing array of devices. – The Mobility Experts www.mPortal.com