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Inovasi disruptif dan kekuatan kolaboratif radio 2.0 v gathering 1 2 mei 2013 rev 3
 

Inovasi disruptif dan kekuatan kolaboratif radio 2.0 v gathering 1 2 mei 2013 rev 3

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Overview Inovasi Teknologi & Bisnis Radio 2.0

Overview Inovasi Teknologi & Bisnis Radio 2.0

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    Inovasi disruptif dan kekuatan kolaboratif radio 2.0 v gathering 1 2 mei 2013 rev 3 Inovasi disruptif dan kekuatan kolaboratif radio 2.0 v gathering 1 2 mei 2013 rev 3 Presentation Transcript

    • 1. CLIP Kolaborasi Radio & Klub Radio2. Latar Belakang Melakukan Inovasi Radio 2.03. Overview Inovasi Disruptif di Industri Musik4. Radio 2.0 dan Potensi Sebagai Disruptor diIndustri Musik5. Lebih Jauh Tentang Inovasi Bisnis Radio 2.0AGENDA
    • SAAT INI : JARINGAN KERJASAMA RADIO 2.0 TELAHMEMBENTUK KOMUNITAS LEBIH DARI170 RADIO, 1700 CREW, 8,5 JUTA LISTENERSwww.diradio.net
    • DI INDUSTRI RADIO1.
    • Sumber : ZenithOptimedia, eMarketer, Nielsen, *) eBIDunia Amerika Indonesia$ 33,8 B $ 15,7 B *) Rp 707 MBelanja Iklan Radio$ 477,2 B $ 154,6 B *) Rp 71,5TBelanja Iklan Media7 % 10,6 % *) 0,99 %Belanja Iklan MediaBelanja Iklan Radio2011Membangkitkan Industri Radio, Musik, Bisnis/Wisata/Iklan Lokal[2000 Radio, 20 Ribu Pekerja Radio, 101 Juta Pendengar]Rata2 Negara DuniaMembelanjakan IklanRadio > 7 X Lebihbanyakstart fromthe heartMelalui Inovasi : Teknologi, ProsesBisnis, & Model BisnisPELUANG & TANTANGANINDUSTRI SIARAN RADIO
    •  2002 Penetrasi Internet 72% Home Broadband 13% Cell (Fitur) Phone 54% Penetrasi TV 97% Penetrasi Radio 94% 2012 Penetrasi Internet 85% Home Broadband 70% Smart Phone 44% Penetrasi TV 97% Penetrasi Radio 93%Internet & Broadband Relatif Tidak MerubahAudience Radio di US Dalam 1 Dekade
    • PROYEKSI PENGGUNA RADIO INTERNET
    • PROYEKSI PENGGUNA INTERNET
    • PROYEKSI PENETRASI SMARTPHONE
    • TowardBroadband“Culture”Smart TV[IPTV]CloudComputing194518761871TV :BW,Color,Satelit,LCD/LEDMainframe& MiniPhone :Fix, FO,Mobile(GSM/CDMA )DVBPC &Internet4G :LTE/WimaxOnlineNews1440Print BW&Color, LaserPoDGutenbergMeucciCareyENIACBerbasisIPFase Transisi Media [2013-2017] :from Broadcast to BroadbandBagaimanaRadio > ‘13 ?1894 : Albert TurpainSW/MW/AM/FM’80-an : DAB‘90-an : Radio Streaming‘00-an : Podcastingfrom 15%into 85%BroadbandBAGAIMANA RADIO DI ERA KONVERGENSI ?
    • RADIO 2.0 : Sinergi Siaran Radio Onair, Online, dan OffairOne to ManyBroadcastingOne to OneBroadcastingMany to ManyBroadcastingSumber Pendapatan Baru :Membership (KontenPremium) & Hiper LocalAdsOne to ManyBroadcastingSumberPendapatan :Spot Iklan RadioRADIO 1 RADIO nSW/AM/FM /DABTransmitterSW/AM/FM/DABTransmitterSW/AM/FM/DAB ReceiverNew Media(Internet & Mobile)SW/AM/FM/DAB ReceiverDidengarTergantung SinyalRadio Collaboration 2.0[www.suararadio.com]Konten +TransmisiWebsite Radio 2.0[Radio Content 2.0 : LiveStreaming, Podcasting, Membership, Travel & Local Ads]On-AirOn-LineRadio Automation 2.0 (RISE)Website Radio 2.0[Radio Content 2.0 : LiveStreaming, Podcasting, Membership, Travel & Local Ads]Radio 3.0[Voice Control]Peter F. Drucker : "The best way to predict the future is to CREATE it."Teknologi :1.Radio Automation2.0 (RISE : RadioBroadcastingIntegrated System)2.Website Radio 2.03.RadioCollaboration 2.0
    • TUJUAN INOVASI SECARA LEBIH LUASLayananTeknologi &BisnisRadio 2.0KeunggulanMedia RadioKemajuanBisnis RadioEkosistemMedia Baru &Komunitas TerpaduKemajuan IndustriMusik, BudPar &Ekonomi Lokal & SertaPerbaikan PerilakuSosialMeningkatnyaPendapatan Radio600% Dalam 5TahunReposisi Media RadioMenjadi Alternatif MediaUnggulKemajuanEkonomiLokalKemajuanBudayaLokalSuppoprted ByTransformasi / Revolusi IndustriRadio IndonesiaInovasiProses BisnisInovasiModel BisnisInvensiEkosistemRadio•Radio Automation 2.0•Website Radio 2.0•Radio Collaboration 2.0Melalui Adopsi Inovasi :Teknologi, Proses Bisnis, & Model BisnisEGOSISTEM  EKOSISTEMOur Believe : The More You Give, The More You Get
    • RADIO 2.0 + AI = RADIO 3.0 !From GUI to NUI
    • “GAMECHANGING”SustainDisruptifIncrementalDramaticalOverviewDI INDUSTRI MUSIK3.
    • Overview Inovasi Industri Musik194819792001/2003RecordedMusicPortableMusicAffordableMusicLegal Music
    • PortableMusic200 Juta UnitWalkman : Disruptor Industri MusikERA ‘80-an (ANALOG)Era : Recorded Music1979
    • iPod/iTune : Disruptor Industri Musik[di : US, Eropa, Jepang, … ]ERA 2000-an (Awal Digital)(‘00 - ’10)Legal[$ 36 B -- $ 15 B]Legal &AffordableMusic iPod + iTune200120032001 : $ 1 B2005 : $ 150 B2012 : $ 500 B150 Juta UnitKapitalisasiPasar AppleKondisi diNegara Majui-Legal
    • DI INDUSTRI MUSIK4.
    • 2009Gratis Adalah Harga RadikalYang Akan Mengubah MasaDepanThe LATEST “Winning Formula”in Business & Competition(Era Digital)
    • Flashback: Radio & Inovasi Disruptif1920SW/MWAM/FM1985DABRadio wasPioneer onFREE Music Royalti Musik DibayarMelalui “Ads”Livestreaming1999
    • Multi ScreenSmartphoneComputerSmarTVSmartDashboardPREDIKSI BISNIS MUSIK & RADIO (2012-2022)The “Red Ocean” in Radio & Music IndustryRadioMusicPlayerRadio ServicesFree MusicMusic ServicePaid MusicLive BroadcastOn demand Audio Content
    • Radio Automation 2.0(RISE)Web Radio 2.0Radio Collaboration 2.0Our Innovation that Will Disrupt the Martket : OverviewRadio 2.0Technology& Support“Affordable”PremiumTechnology &Support
    • Multi ScreenSmartphoneComputerSmartTVSmart DashboardLiveStreamingOn-DemandSimple View : Radio 2.0(Mobile User View)KlubRadio[Konten Premium]> 500 Ribu Music/Content
    • Radio 2.0 : Inovasi Disruptif BagiIndustri Musik & RadioThe WinningBusiness Model
    • Bagaimana Melakukan “Game Changing”Asumsi :Diskon Rata-Rata 10% Monthly Fee KlubRadio Rp 10 ribuPemakaiaanRp 100 rb Rp 500 rb Rp 1 jutaKeuntunganRp 10 rbRp 50 rbRp 100 rbZONAFREEMIUMZONACHEAPER THAN FREEDiskon > 10%Diskon < 10%Membership Line
    • Radio AktualEraKompetisiRadex : INA ~ 1%NetworkRadio 2.0 (Networked)EraKolaborasiNetworkRadex :World ~ 7%US ~ 10%PERLU KEKUATAN KOLABORASIUNTUK MENCIPTAKAN EFEK DISRUPTIFThe Winning Business Model
    • 50-75 RibuPencintaMusik & Radio200-300 Merchant MODISKomunitas Lokal / Hiperlokal Radio 2.0BisnisLokal/HiperlokalMediaLokal/Hiperlokal(Radio)BankLokal/Hiperlokal(Cab./Capem)• Membutuhkan Pengguna JasaPerbankan• Membutuhkan Strategi JituMenumbuhkan Pengguna Jasa bank(Nasabah & Transaksi)• MembutuhkanPelangganProduk/Jasanya(Bisnisnya)• MembutuhkanStrategi JituMenumbuhkanPelanggan Bisnis• Membutuhkan Pelanggan(Pendengar & Pemasang Iklan)• Membutuhkan Strategi JituMenumbuhkan Pelanggan
    • 2016/17150-200 Juta Pecinta Musik & Radio100-150 Juta Pengguna Internet75-125 Juta Penguna Smartphone10-60 Juta Member KLUB RADIO100-200 Ribu Merchant MODISPotensi Hiper Komunitas Radio 2.0
    • Potensi Radio 2.0 (Game Changing)(Only From Music Services)2013/142015/162017/20>650 radio>100 ribu MODIS>1000 radio>200 ribu MODIS2014/15Potensi Revenue Tahunan100 rb 1juta > 60 jutaRp 12 MRp 120 MRp 1,2 T10 juta Jumlah Member> Rp 7,2 T
    • Everything should be madeas simple as possible, but not simpler.Alber Einstein (1879 - 1955) Physicist & Nobel LaureatNew Winning Formulain Business & Competition :Cheaper than Free1905 -> 1933 -> 2005Hukum AlamThe “NEXT” Business Formula