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Android, Smartphone & PMP Market Report (July 2010)
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Android, Smartphone & PMP Market Report (July 2010)

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This report contains the latest market data for Android, Smartphone and PMP/MP3, obtained from public sources. …

This report contains the latest market data for Android, Smartphone and PMP/MP3, obtained from public sources.

Some information on our company's upcoming Gen-E™ Android tablet is also included.
Summary: >80GB capacity, 1080p video playback, 10” touch screen, WIFI
Release Date: Q4 2010

Compiled and published by Portable Electronics Ltd.
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Published in: Technology

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  • Australia, steady increase of PMP sales and total revenue.Bottom Graph, shows increasing percentage of PMP with wifi, touchscreen and bluetooth; declining average unit price, pressure to do more with less
  • Eventual price depends significantly on AUD exchange rate….
  • Graph: In Australia, significant market share for hard disk based players.
  • Transcript

    • 1. Android, Smartphone & PMP Market Report
      Portable Electronics Limited is an international company with physical presence in New Zealand, Australia and China. We employ Dell Computer’s online 1-1 business model and currently do not own any retail shops or showrooms.
      We are focused on delivering a high quality multi-purpose Android based Portable Media Player at mainstream price to consumers world-wide. We also offer Android hardware, software, market consultancy and sourcing service.
      Gen-E™ Android tablet:
      >80GB capacity, 1080p video playback, 10” touch screen, WIFI
      Release Date: Q4 2010
      Some examples of hardware/software solution we provide can be found @ http://www.hdmp4.com/catalog/15
      For more information, or if you are interested to invest/collaborate with us.
      Please contact Eric Wong (Managing Director): eric@portable.geek.nz
      Or discuss in our Official forum: http://forum.hdmp4.com
      Portable Electronics Ltd
      Published/Updated on 15th July 2010
    • 2. Growth and importance of Smartphone
      Portable Electronics Ltd © 2009
      Statistics from Gartner & iSuppli
    • 3. Growth and importance of Smartphone
      Gartner Statistics
      iSuppli Statistics
      Portable Electronics Ltd © 2010
    • 4. Portable Electronics Ltd © 2009
      Statistics from Euromonitor
    • 5. Portable Electronics Ltd © 2010
      Smartphone OS: Android
      Admob Statistics
      Fact: Android was first launched in the US in October 2008.
      Engadget: Motorola Droid is the home gadget, smartphone and GPS of 2009
      Integrasco: Motorola Droid is 2nd most discussed handset in Q4 2009
    • 6. Portable Electronics Ltd © 2010
      Smartphone OS: Android
      Admob Statistics
      Look at the rapid emergent and dominance of Android OS in the US…
    • 7. Portable Electronics Ltd © 2010
      Smartphone OS: Android
      comScore Statistics, 3 months average
      Fact: comScore’s data also reflect the increasing dominance of Android.
      Feb-10 vs May-10, added 4% Android subscribers
    • 8. Portable Electronics Ltd © 2010
      Smartphone OS: Android
      NDP Group
      NDP group: Android smartphone sales to US consumers in Q1 2010 moved into 2nd position behind RIM
      Gartner: 48.7% increase of Smartphone sales to 54.3 million units in Q1 2010 compared to Q1 2009
    • 9. Smartphone OS: Android
      Rapid Android evolution
      Portable Electronics Ltd © 2010
    • 10. Smartphone OS: Android
      Portable Electronics Ltd © 2010
    • 11. Portable Electronics Ltd © 2010
      Smartphone OS: Android
      Admob Statistics
      Android is rapidly becoming significant world-wide.
      Integrasco: Android had the most “buzz” among mobile OS with 40% mention in Q4 2009
    • 12. Portable Electronics Ltd © 2010
      Smartphone OS: Android
      Admob Statistics
      “21% of those planning to buy a smart phone in the next 90 days say they'd prefer to have the Android OS”
      “In August 2009, just 22 percent of mobile users had heard of the Android, while in November 2009 this figure had reached 37 percent”
      Comscore, ChangeWave, US data
    • 13. Though the majority of Androids still reside in North America
    • 14. Portable Electronics Ltd © 2010
      Smartphone OS
      Admob Statistics
      Fact: All carriers are offering Android mobiles in Australia.
      Prediction: Lots of potential and a matter of time before Android also becomes dominant in Australia, like the US.
    • 15. Android vsiPhone
      Android is quickly catching up to iPhone’s user base?
    • 16. Android’s advantage
      Open Source OS
      Support multitasking, multi-languages, multi-touch
      Highly customizable user interface
      Online synchronization of your contact list, calendar, etc
      Text-to-speech, Speech-to-text
      PC-like internet experience (WIFI/3G)
      VOIP, Video conference
      Widgets, 3D graphics, multi-media support
      Support GPS, accelerometer, compass, light, proximity sensor, bluetooth
      And much more….
      Statistics from Google, WiseAndroid, Androidtapp, Computerworld
      Portable Electronics Ltd © 2010
    • 17. The significance of Android
      >68,000 applications available now
      Adopted by >59 carriers in >48 countries in 2010 with >60 mobile devices from >21 OEMs available (http://tinyurl.com/mwd3zl)
      >50 new Android phones for 2010 showcased in Google I/O
      Backed by Google & Open Handset Alliance
      Statistics from Google
      Portable Electronics Ltd © 2010
    • 18. Would Android survive?
      April 27, 2010: Microsoft Corp. and HTC Corp. have signed a patent agreement that provides broad coverage under Microsoft’s patent portfolio for HTC’s mobile phones running the Android mobile platform. Under the terms of the agreement, Microsoft will receive royalties from HTC.
      Rob Enderle, principal analyst for the Enderle Group in San Jose, California, estimates manufacturers have to pay Microsoft $20 to $40 per phone to license the intellectual property required for Android.
      “Android is going to fall off as an expensive and risky platform.” “Nobody wants to deal with Microsoft.”
      Portable Electronics Ltd © 2009
    • 19. Portable Electronics Ltd © 2010
      Official Android Market Statistics
      Flurry predicts the number of Android applications will catch up with Apple store’s 300,000 applications by end of 2010
      May 2010: 180,000 Android developers world-wide reported by Google
      Statistics by Google
    • 20. Unofficial Android Market Statistics
      Portable Electronics Ltd © 2010
      Statistics by Androlib.com
    • 21. How does Android app store compare?
    • 22. Mobile Applications
      Portable Electronics Ltd © 2010
      Worth US$17.5billion by 2012
      In 2009, advertising contributed 12% of the overall apps revenue. Expected to more than double to >28% by 2012
      In 2009 the number of app stores leapt from eight to 38 – an increase of 375%
      Average selling price in 2009 was approximately $1.9. This is predicted to decrease by 29% over the next three years.
      Statistics by GetJar
    • 23. Application usage
      Portable Electronics Ltd © 2010
      Admob survey
      Admob survey (Jan 2010)
      Admob survey (July 2009)
    • 24. Is app store the future?
      Or is it another tech bubble?
      Iphone app store as example:
      Each device: 7 paid and 40 free apps downloaded, generates almost $14 of revenues per year.
      BUT the development of the typical app cost $35,000 and the median paid app earns $682 dollars per year after Apple took its cut. That will break even on App Development costs in... 51 years!!!
      “The free apps hysteria is totally a repeat of the previous tech bubble” - Tomi T Ahonen, June 2010 (http://tinyurl.com/26q39u8)
      Our solution: Android Hardware + software bundled business model, with tight collaboration with software companies/developers
      Portable Electronics Ltd © 2010
    • 25. User Demographics
      Portable Electronics Ltd © 2010
      Admob survey (Jan 2010)
      Google data
    • 26. Portable Electronics Ltd © 2009
    • 27. Portable Electronics Ltd © 2009
      Statistics from Euromonitor
    • 28. Portable Electronics Ltd © 2009
      Statistics from Euromonitor
    • 29. Gen-E™ 1080p Android hdd tablet
      Software/retail/distribution partners welcomed
      Portable Electronics Ltd © 2010
    • 30. Highlights
      1080p Video player, Music player
      Gaming
      E-book
      Internet browsing
      Information station, e.g. live feed of facebook, tweeter, news & weather widgets, etc
      Secured Portable File Storage (optional encryption)
      Pre-loaded with popular Android applications (which apk would you like to see preloaded?)
      Gen-E™ 1080p Android hdd tablet
      Portable Electronics Ltd © 2010
    • 31. Android tablets
      Updated on 12th July 2010
      Which one can do 1080p video, huge screen, have >80GB storage and available in Oceania?
    • 32. Price/Features Comparison
      Which one is the best?
    • 33. Why use hard disk?
      How many movies can you fit in
      32GB flash disk?
      80GB hard disk?
      500GB hard disk?
      Statistics from Euromonitor
    • 34. Our Business Model
      Manufacturing/OEM
      500-1000pc per order
      Retail/Distribution Channels
      Local/Overseas retail shop, distributors
      Auction sites (ebay, trademe, etc)
      Online Shop, direct to consumer
      Australia, New Zealand, China & Overseas
      Complete device package with unique hardware/software features, no hidden accessories purchase
      Portable Electronics Ltd © 2009
    • 35. Our Intellectual Property
      Trademark
      Trade-secrets
      Software (source codes)
      Known-how
      Sales/Distribution network
      Reputation/Brand
      Industrial knowledge/Vision
      Portable Electronics Ltd © 2009
    • 36. Android, Smartphone & PMP Market Report
      Current Highlights
      • Android History, Android, stores, review, news sites and more http://hdmp4.com/recommendation
      • 37. Android hardware comparison chart http://tinyurl.com/mwd3zl
      • 38. List of Top Free Android applications http://tinyurl.com/33wyqq5
      • 39. Australia 3G APN settings http://www.hdmp4.com/APN
      • 40. Android news http://hdmp4.com/aggregator/categories/2
      • 41. Android app review/info http://hdmp4.com/aggregator/categories/3
      This presentation slide was prepared and presented to you by Portable Electronics Ltd.
      All statistics presented comes from public sources.
      We hope that you will find these information useful.
      For more information or if you are interested to invest/collaborate with us.
      Please contact Eric Wong (Managing Director): eric@portable.geek.nz
      Or discuss in our Official forum: http://forum.hdmp4.com
      Portable Electronics Ltd
      http://www.hdmp4.com