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The Seven-Phase Product Life Cycle for Startups - ProductCamp Austin 10 Session Worksheet
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The Seven-Phase Product Life Cycle for Startups - ProductCamp Austin 10 Session Worksheet

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Join me at ProductCamp Austin 10 (#PCATX) on Feb 16th and vote for this proposed highly interactive session to discuss the seven-phase product life cycle for startups. Feel free to download this for …

Join me at ProductCamp Austin 10 (#PCATX) on Feb 16th and vote for this proposed highly interactive session to discuss the seven-phase product life cycle for startups. Feel free to download this for your reference.

This session is for entrepreneurs who want to understand how to increase the likelihood of creating products that delight customers and create new revenue streams for early stage startups.

The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

I have over 15 years of experience building and directing high performance cross-functional product teams and transforming products to wealth for technology-based product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand.

Connect with me at http:/linkd.in/hdelcastillo for information about AIPMM membership or training courses in your area.

Let me know how I can help you accelerate your career, connect with others, or create and implement a product and innovation strategy and process successfully to grow your technology-based business using a sustainable approach.

Feel free to download this for your reference. I look forward to seeing you at this session.

Regards,
Hector Del Castillo
http:/linkd.in/hdelcastillo


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  • 1. The Seven-Phase Product Life Cycle For StartupsIntroductionThis session will explain the benefits of implementing the seven-phase product life cycle, which is thebasis for the Association of International Product Marketing & Management (AIPMM) Body ofKnowledge (ProdBOK®). All products go through a life cycle whether or not a company ororganization acknowledges it. Various industry leaders have adopted this approach to increase thelikelihood of product success in the marketplace.This session will discuss key activities, deliverables and critical decisions that must be taken intoaccount within each phase of the product life cycle. A company risks product failure if it leaves outany of these because it doesn’t consider critical issues. Product vendors which understand andimplement this process have a higher likelihood of building great products that delight customers andare more profitable.This session is for entrepreneurs who want to understand how to increase the likelihood of creatingproducts that delight customers and create new revenue streams for early stage startups.1. Adopt the _______ ___________ 4. _______ your eye on _____ and role ______. __________.2. Understand __________ and 5. ____ customers to try ________ ___________ insights. early.3. Define the right __________ to _______ first.Connect with me for information about AIPMM membership or training courses in your area.Let me know how I can help you accelerate your career, connect with others, or create andimplement a product and innovation strategy and process successfully to grow your technology-based business using a sustainable approach. Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based organizations.TM Product Marketing Director Association of International Product Marketing and Management (AIPMM) Contact: hmdelcastillo@aipmm.com Connect: linkd.in/hectordelcastillo Follow: @hmdelcastillo Browse: www.aipmm.com © 2013, AIPMM, All Rights Reserved.
  • 2. Upcoming EventsAnnouncementsNewsletterhttp://www.aipmm.com/subscribeUpcoming Webcastshttp://bit.ly/AIPMMWebcastsJoin AIPMMWith members in 65 countries, AIPMM is the world’slargest association focused on connecting product teamprofessionals with each other and providing educationalopportunities and tools to boost your productivity.Become an AIPMM member: http://bit.ly/JoinAIPMM.Certified Innovation Leader (CIL®) Prep Course Creating Value Through Collaboration (16 PDUs)(16 PDUs)This course arms you with the knowledge and skills This course is designed by Lee Lambert of the Lambertrequired to lead innovation efforts in your company, Consulting Group and Greg Geracie of Actuationcreating a culture of effective innovation throughout the Consulting.entire lifecycle. This course teaches project managers what to expect fromThe last two hours of the second day will be an product management and vice versa, how to discover blindadministration of the Certified Innovation Leader (CIL®) spots and risks within the product development process,certification exam, which can give you an additional and how to change the critical product managementcredential in your field. This course also offers 16 PDUs for relationship from a collision course to a powerfulPMI® certified Project Management Professionals (PMP®). partnership. This course offers 16 PDUs for PMI® certifiedThis course offers 16 PDUs for PMI® certified Project Project Management Professionals (PMP®).Management Professionals (PMP®). This course is designed for experienced project managers,Price includes the Certified Innovation Leader (CIL®) program managers, technology managers, businesscertification exam fee ($395 value) and a premium AIPMM analysts, and other experienced cross-functional managersmembership ($175 value). who want to expand their ability to create value through collaboration in the product development process and drive improved outcomes.Mar 5-6, 2013, Teqcorner, McLean, VA Mar 7-8, 2013, Teqcorner, McLean, VAPrice: $1,697 Price: $997Promo: $1,597 (Save $100) Must use promo code Promo: $947 (Save $50) Must use promo code 50PMC132100PMC131 and register by Mar 1st. and register by Mar 1st.For information: http://bit.ly/CILCourse For information: http://bit.ly/CVCourse © 2013, AIPMM, All Rights Reserved.