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Worksheet: Introduction to the Seven-Phase Product Life Cycle - H. Del Castillo, AIPMM - PMIWDC Tyson's Corner Meeting

by Product Innovation Consultant at Bold PM on Feb 27, 2013

  • 300 views

Thanks everyone who attended my presentation at the PMIWDC Tyson’s Corner lunch meeting in McLean. ...

Thanks everyone who attended my presentation at the PMIWDC Tyson’s Corner lunch meeting in McLean.

This session explains why you should consider implementing the seven-phase product life cycle, which is the basis for the Association of International Product Marketing & Management (AIPMM) Body of Knowledge (ProdBOK®). You can find the slide deck at http://slidesha.re/V6RpeK.

This session is for project managers, cross-functional managers, and product team leaders who want to understand the process to increase the likelihood of creating products that delight customers, reduce time to market, and create new revenue streams for an organization.

The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

I have over 15 years of experience building and directing high performance cross-functional product teams and transforming products to wealth for technology-based product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand.

Connect with me at http:/linkd.in/hdelcastillo for information about AIPMM membership or training courses in your area.

Let me know how I can help you accelerate your career, connect with others, or grow your technology-based business by implementing a product and innovation strategy and process to create new revenue streams using a sustainable approach.

Feel free to favorite this if you like it. I look forward to seeing you again soon.

Regards,
Hector Del Castillo
http:/linkd.in/hdelcastillo

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Worksheet: Introduction to the Seven-Phase Product Life Cycle - H. Del Castillo, AIPMM - PMIWDC Tyson's Corner Meeting Worksheet: Introduction to the Seven-Phase Product Life Cycle - H. Del Castillo, AIPMM - PMIWDC Tyson's Corner Meeting Document Transcript