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Why Get An AIPMM Certification - H. Del Castillo, AIPMM

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Thanks everyone who attended this webcast from the Association of International Product Marketing and Management. This presentation describes why you should consider obtaining an AIPMM certification. …

Thanks everyone who attended this webcast from the Association of International Product Marketing and Management. This presentation describes why you should consider obtaining an AIPMM certification.

The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

I have over 15 years of experience building and directing high performing cross-functional product teams and transforming products to create wealth for technology-based, product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand.

Contact me for information about AIPMM membership, or product management and marketing training courses in your area.

Let me know how I can help you grow your technology-based business by implementing a product and innovation strategy and process or building a high performing product management team to create new revenue streams using a sustainable approach.

Contact me if you are interested in setting up a private presentation regarding this or related topics for executives and senior managers within your company.

Feel free to like this if you enjoy the content. I look forward to seeing you again soon.

Regards,
Hector Del Castillo
http://linkd.in/hdelcastillo

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  • AIPMM offers globally recognized certifications for product managers, product marketing managers and brand managers.Certified Product Manager (CPM), Certified Product Marketing Management (CPMM) and Agile Certified Product Manager (ACPM). Certification requires obtaining a college degree, minimum one year of experience, and passing a certification examination.
  • Certification validates your knowledge and expertise in Product Management, Product Marketing Management and Agile Product Management.Certification evaluates your expertise regarding the product management and marketing body of knowledge.Certification provides a mark of distinction that sets you apart. Certification provides external validation of your knowledge and competence among others not familiar with the profession, improving your marketability. Certification shows your commitment to the profession and your own professional growth.Certification improves your opportunity for professional advancement, including your professional marketability, salary increases, job role and promotions.Certification requires a dedication to continuing education, promoting your continued growth and development as a professional. Certification may persuade your employer to underwrite educational activities that support your professional development and your company's continuous improvement efforts. Certification links youwith experts and thought leaders in your profession.
  • AIPMM offers three internationally recognized certifications: Certified Product Manager (CPM), Certified Product Marketing Management (CPMM) and Agile Certified Product Manager (ACPM). Certification requires obtaining a college degree and passing a certification examination. Certification announces that you have recognized knowledge and expertise in Product Management, Product Marketing Management and Agile Product Management.Certification provides a mark of distinction that sets you apart. Certification provides external validation of your knowledge and competence among others not familiar with the profession, improving your marketability. Certification shows your commitment to the profession and your own professional growth.Certification improves your opportunity for professional advancement, including your professional marketability, salary increases, job role and promotions.Certification requires a dedication to continuing education, promoting your continued growth and development as a professional. Certification may persuade your employer to underwrite educational activities that support your professional development and your company's continuous improvement efforts. Certification links youwith experts and thought leaders in your profession.
  • The ProBOKis a widely accepted set of strategies, methodologies, concepts, terms and activities that make up the product management and marketing domains, as defined by AIPMMIt is flexible because it applies to any product or portfolio across industries throughout each phase of the product life cycle.
  • The AIPMM Certified Product Marketing Manager (CPMM®) certification exam assesses the Product Marketing Manager's expertise in understanding processes and key roles needed to plan and implement goods and services that achieve profitability in the marketplace.It also measures a Marketing Manager’s ability to assess licensing opportunities, product enhancements, make recommendations for mergers and acquisitions, or withdrawing products from the portfolio.
  • The AIPMM Certified Product Marketing Manager (CPMM®) certification exam assesses the Product Marketing Manager's expertise in understanding processes and key roles needed to plan and implement goods and services that achieve profitability in the marketplace.It also measures a Marketing Manager’s ability to assess licensing opportunities, product enhancements, make recommendations for mergers and acquisitions, or withdrawing products from the portfolio.
  • Thank you for your attention.I welcome your feedback regarding this topic. Contact me at http://linkd.in/hdelcastillo with any comments or questions. I look forward to seeing you at a certification prep course near you.
  • Transcript

    • 1. © 2013 H. Del Castillo Linkd.in/hdelcastillo Hector Del Castillo linkd.in/hdelcastillo
    • 2. © 2013 H. Del Castillo Linkd.in/hdelcastillo Association of International Product Marketing and Management • With members in 65 countries, the AIPMM is the worldwide certifying body of product team professionals • The only organization that addresses the entire product life cycle (inception to obsolescence) throughout any industry • Presently has offerings in North America, Europe, Middle East, Australia and Southeast Asia • Membership benefits include eligibility for the certification programs, discounts to AIPMM events, and access to the career center, peer forums, tools, templates and publications The Hub Of All Things Product Management
    • 3. © 2013 H. Del Castillo Linkd.in/hdelcastillo 280 Group • Provides AIPMM-authorized certification training prep courses • Helps companies deliver products that delight their customers and produce massive profits by providing Product Marketing & Product Management consulting, contractors, training, certifications, books, templates and toolkits • Since 1998, the 280 Group’s consultants, contractors and trainers have helped a wide range of companies, from Fortune 500 to startups to deliver and market great new products and achieve excellence in product management and product marketing
    • 4. © 2013 H. Del Castillo Linkd.in/hdelcastillo AIPMM Certifications AIPMM offers globally recognized certifications: • Certified Product Manager (CPM®) • Certified Product Marketing Manager (CPMM®) • Agile Certified Product Manager (ACPM®) • Certified Innovation Leader (CIL®) • Certified Brand Manager (CBM®)
    • 5. © 2013 H. Del Castillo Linkd.in/hdelcastillo Exceptional Product Managers guide key decisions to maximize value and create new revenue streams.
    • 6. © 2013 H. Del Castillo Linkd.in/hdelcastillo Exceptional Product Managers orchestrate the internal value chain.
    • 7. © 2013 H. Del Castillo Linkd.in/hdelcastillo What is your greatest challenge to remain in product management in case of a slowdown, merger, or acquisition?
    • 8. © 2013 H. Del Castillo Linkd.in/hdelcastillo Why Get Certified • Bestows internationally recognized credential • Enhances opportunities for career advancement • Improves earning potential • Validates expertise regarding best practices • Grants mark of distinction that sets you apart • Connects you with experts and thought leaders • Demonstrates commitment to your profession
    • 9. © 2013 H. Del Castillo Linkd.in/hdelcastillo Why Certify Your Company’s Staff • Increases your company’s value by enhancing your products’ value proposition • Enhances your staff’s effectiveness to align work within your company • Validates your staff’s competence regarding best practices and methodologies • Connects your staff with experts and thought leaders across industries • Grants mark of distinction that sets your staff apart
    • 10. © 2013 H. Del Castillo Linkd.in/hdelcastillo Recommended Training & Certification by Role Product Director Senior Product Manager Product Manager Associate Product Manager CPM®, CPMM® & Certified Innovation Leader (CIL®) CPM® & Certified Product Marketing Manager (CPMM®) Certified Product Manager (CPM®) AIPMM ProdBOK® Training
    • 11. © 2013 H. Del Castillo Linkd.in/hdelcastillo Seven Phase Product Life Cycle Source: © 1998-2013, AIPMM, All Rights Reserved. GatePhase
    • 12. © 2013 H. Del Castillo Linkd.in/hdelcastillo What Is ProdBOK®? Source: © 1998-2013, AIPMM, All Rights Reserved.
    • 13. © 2013 H. Del Castillo Linkd.in/hdelcastillo Global standard for conceiving, building, and marketing products Source: © 1998-2013, AIPMM, All Rights Reserved.
    • 14. © 2013 H. Del Castillo Linkd.in/hdelcastillo What Is A Product? Source: © 1998-2013, AIPMM, All Rights Reserved.
    • 15. © 2013 H. Del Castillo Linkd.in/hdelcastillo A good, service or combination of both Source: © 1998-2013, AIPMM, All Rights Reserved.
    • 16. © 2013 H. Del Castillo Linkd.in/hdelcastillo Testimonials "Thanks again for a wonderful workshop. I am really pleased with the CPM/CPMM certifications. It’s fantastic to have an official third party validation of my skill set in product management and product marketing that I can show prospective employers. The certifications have differentiated me from other candidates and have helped me get additional interviews. Furthermore, I believe they were instrumental in helping me get an outstanding job offer last week!" - Michael Jouaneh, MBA, CPM, CPMM
    • 17. © 2013 H. Del Castillo Linkd.in/hdelcastillo Testimonials “There is definitely a sense of pride in knowing that I proved to myself and others I know the best practices for Product Management. In addition, recruiters have said it makes my resume stand out from the rest.” - Holly Hansen, CPM, CPMM
    • 18. © 2013 H. Del Castillo Linkd.in/hdelcastillo Testimonials "The exam itself was a challenging (and humbling) experience. It measures thorough understanding of the essential product management principles. I will certainly recommend it to others, and look for certified candidates when I hire product managers. Congratulations to AIPMM on setting a long- needed bar to measure competence in this field!" - Linda Merrick, CPM
    • 19. © 2013 H. Del Castillo Linkd.in/hdelcastillo Eligibility In order to apply for an AIPMM Certification Examination, candidates must have: • At least one year of experience in the field of product management (or its equivalency) • Completed an acceptable course of study • Must be an AIPMM member 19
    • 20. © 2013 H. Del Castillo Linkd.in/hdelcastillo Certification Exam Guidelines An online certification exam consists of: – Four (4) modules – Thirty (30) questions per module – Thirty (30) minutes per module time limit – Mixture of multiple choice, true/false and essay questions – Passing score is 74% – Total time allowed for exam: 2 hours
    • 21. © 2013 H. Del Castillo Linkd.in/hdelcastillo CPM® Certification Exam • Closed-book exam • Comprised of 120 multiple-choice and a few essay questions that measure product management skills and knowledge in the following key areas: — Tools & Measurements [5%] — Strategy [10%] — New Product Development methodology [10%] — Teams, People & Organizational Issues [15%] — Marketing Research, Business Plans & Documentation Processes [25%] — PLM with an emphasis on effective, real-world decision-making [35%] For more information about the certification exam, go to CPM® Certification Exam.
    • 22. © 2013 H. Del Castillo Linkd.in/hdelcastillo CPMM® Certification Exam • Closed-book exam • Comprised of 120 multiple-choice and a few essay questions that measure product management skills and knowledge in the following key areas: – Launch Process and Methods [35%] – Marketing Strategy [10%] – Market Research [10%] – Teams, People & Organizational Issues [15%] – Budgeting Process [5%] – Writing Business Plans [5%] – Distribution Channels [10%] – Pricing Strategy [10%] For more information about the certification exam, go to CPMM® Certification Exam.
    • 23. © 2013 H. Del Castillo Linkd.in/hdelcastillo Key Takeaways • AIPMM credentials are world renowned1 • Validates your expertise to guide decisions2 • Demonstrates your team’s competence3 • Raises management’s confidence level4 • Builds high performing product teams5
    • 24. © 2013 H. Del Castillo Linkd.in/hdelcastillo Today’s Speaker Hector Del Castillo, PMP, CPM, CPMM • Senior consultant with over 15 years of experience transforming products to wealth for technology-based companies • AIPMM Body of Knowledge (ProdBOK®) Contributor • Certified instructor for AIPMM and the 280 Group • Established companies – Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies • Small companies and startups – Nextone Communications, Smith Micro Software • Launched 30+ products for global deployment – HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional Development • Certified PMP®, CPM® and CPMM® • University of California at Santa Barbara, MS EE • University of Texas at El Paso, MS EE, BS EE 24
    • 25. © 2013 H. Del Castillo Linkd.in/hdelcastillo Upcoming Courses Course & Location Dates Days Time ACPM® Certification Prep Course & Exam Seattle, WA McLean, VA Aug 26, 2013 Sep 16, 2013 M 8:30 am – 5 pm CPM® Certification Prep Course & Exam Seattle, WA McLean, VA Aug 27-28, 2013 Sep 17-18, 2013 T, W 8:30 am – 5 pm CPMM® Certification Prep Course & Exam Seattle, WA McLean, VA Aug 29-30, 2013 Sep 19-20, 2013 Th, F 8:30 am – 5 pm Contact Melissa Holtzer, melissa@280group.com, for more information. Additional certification prep courses are available in Austin, San Jose, and London.
    • 26. © 2013 H. Del Castillo Linkd.in/hdelcastillo Upcoming Courses Course & Location Dates Time CIL® Certification Prep Course & Exam Athens, Greece Oct 10-11, 2013 9 am – 6 pm CPM® Certification Prep Course & Exam Athens, Greece Singapore Oct 8-9, 2013 Oct, 2013 9 am – 6 pm 8 am – 5 pm CPMM® Certification Prep Course & Exam Athens, Greece Singapore Oct 14-15, 2013 Oct, 2013 9 am – 6 pm 8 am – 5 pm Follow the links provided to get more information regarding these courses.
    • 27. © 2013 H. Del Castillo Linkd.in/hdelcastillo For More Information About • AIPMM membership benefits • Certification courses in your area • Defining the right product strategy & process to grow your business • Strengthening your product portfolio • Building and managing a high performing product management team to improve product results
    • 28. © 2013 H. Del Castillo Linkd.in/hdelcastillo Hector Del Castillo, PMP, CPM, CPMM Transforming products to wealth for technology-based organizations.TM Senior Product Innovation Consultant linkd.in/hdelcastillo @hmdelcastillo hmdelcastillo@aipmm.com

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