Why AIPMM Membership Boosts Your Productivity - AIPMM - H. Del Castillo


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Thanks to everyone that attended this webcast. I also want to thank our partner, Demand Metric, for a great presentation and demo.

The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. It is the world's largest professional organization of product managers, brand managers, product marketing managers, and other product professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing staff is operating at a high competency level. AIPMM offers private training courses that prepare product management teams to take the CPM® and/or the CPMM® certification exam(s).

The Association of International Product Management and Marketing (AIPMM) has partnered with Demand Metric to provide AIPMM Premium Level members access to premium level productivity enhancing tools from Demand Metric content library worth $497.00.

This presentation describes the productivity enhancing benefits of AIPMM premium level membership. John Follett and Jerry Rackley from Demand Metric discuss the Demand Metric arsenal of 350+ marketing tools and templates that distill best marketing practices into consultant-grade resources to speed ability to complete strategic marketing activities.

This discussion is for prospective and current AIPMM members who are looking for best-in-class tools to increase their productivity.

About the Speakers
Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors.

John Follet is Chief Analyst for Demand Metric. He makes sure that everything works, clients and partners are happy and new product gets out the door.

Contact Hector Del Castillo at linkd.in/hdelcastillo for more information about AIPMM membership, certification courses in your area, or how to prepare to take a certification exam.

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  • AIPMM offers globally recognized certifications for product managers, product marketing managers and brand managers.Certified Product Manager (CPM), Certified Product Marketing Management (CPMM) and Agile Certified Product Manager (ACPM). Certification requires obtaining a college degree, minimum one year of experience, and passing a certification examination.
  • Certification validates your knowledge and expertise in Product Management, Product Marketing Management and Agile Product Management.Certification evaluates your expertise regarding the product management and marketing body of knowledge.Certification provides a mark of distinction that sets you apart. Certification provides external validation of your knowledge and competence among others not familiar with the profession, improving your marketability. Certification shows your commitment to the profession and your own professional growth.Certification improves your opportunity for professional advancement, including your professional marketability, salary increases, job role and promotions.Certification requires a dedication to continuing education, promoting your continued growth and development as a professional. Certification may persuade your employer to underwrite educational activities that support your professional development and your company's continuous improvement efforts. Certification links youwith experts and thought leaders in your profession.
  • AIPMM offers globally recognized certifications for product managers, product marketing managers and brand managers.Certified Product Manager (CPM), Certified Product Marketing Management (CPMM) and Agile Certified Product Manager (ACPM). Certification requires obtaining a college degree, minimum one year of experience, and passing a certification examination.
  • Why AIPMM Membership Boosts Your Productivity - AIPMM - H. Del Castillo

    1. 1. AIPMM www.aipmm.com 13 July 2013© AIPMM 2012
    2. 2. Tweet About Us! AIPMM: @AIPMM ProdMgmtTalk: #ProdMgmtTalk Demand Metric: @DemandMetric© AIPMM 2012
    3. 3. © AIPMM 2012
    4. 4. Community Certification Subject Matter Experts & Like-Minded Peers to ask Certification can help to improve both questions organizational performance and individual career aspirations as part of a managed skills development approach. Connections Content Connecting our members through multiple social media Hundreds of practical templates, examples, and information networks extends our reach© AIPMM 2012
    5. 5. Why Our Members Join • Network with experts and thought leaders • Learn best practices, proven strategies and methodologies • Expand their knowledge and soft skills. • Sharpen their leadership and influential skills • Validate their expertise with internationally recognized certifications. • Obtain tools to enhance their productivity© AIPMM 2012
    6. 6. AIPMM Certifications AIPMM offers globally recognized certifications: • Certified Product Manager (CPM®) • Certified Product Marketing Manager (CPMM®) • Agile Certified Product Manager (ACPM®) • Certified Innovation Leader (CIL®) • Certified Brand Manager (CBM®) Source: Validate Your Expertise© AIPMM 2012 6
    7. 7. Why Get Certified • Bestows internationally recognized credential • Enhances opportunities for career advancement • Improves your earning potential • Validates your expertise regarding best practices • Grants mark of distinction that sets you apart • Connects you with experts and thought leaders • Demonstrates commitment to your profession Source: All About Product Management Certification Webcast, Jun 2010© AIPMM 2012
    8. 8. AIPMM Product Lifecycle Framework Phase Gate Source: © 1998-2012, AIPMM, All Rights Reserved.© AIPMM 2012 8
    9. 9. What is ProdBOK®? 1. The AIPMM Body of Knowledge, which will be published at the end of 2012 2. A widely accepted set of strategies, methodologies, concepts, terms and activities that make up the product management and marketing domains, as defined by AIPMM 3. Applies to any product or portfolio across industries throughout each phase of the product life cycle© AIPMM 2012
    11. 11. About Today’s Speakers Jerry Rackley, Vice President of Marketing & Product Development John Follet, Chief Analyst© AIPMM 2012
    12. 12. TODAY’S AGENDA Member Orientation:  Who is Demand Metric? How to extract every drop of value from your membership.  AIPMM Partnership  Live Demo  Upcoming Event A Demand Metric Webinar  Q&A Presenter: John Follett© 2011 Demand Metric Research Corporation. All Rights Reserved.
    13. 13. Demand Metric PositionMembers initially think of Demand Metric as a tool provider…
    14. 14. Demand Metric PositionMembers initially think of Demand Metric as a tool provider…
    15. 15. Demand Metric Position We’re also a community of professionals!
    16. 16. AIPMM Partnership AIPMM – Premium Member Demand Metric – Premium Member  350+ Tools & Templates, Guides, Methodologies & Webinars  Unlimited Downloads  1 User
    17. 17. Live Demo Types of Content  Templates, Guides, Methodologies, Webinars AIPMM ProdBOK Productivity Tools Collaborating with the Community  “Follow Us” - Blog, LinkedIn, Twitter, Facebook Getting Help  New Member Guide, Contact Us Form, Managing Your Account
    18. 18. Upcoming WebinarSocial Media Metrics - Getting from Novice to ExpertThursday, July 19, 2012 11:00 AM - 12:00 PM EDTThis FREE webinar, presented by Leslie Poston, author of"Social Media Metrics for Dummies" will help you:• Understand social media monitoring• Measure the effectiveness of your social media efforts.Register @ www.demandmetric.com © 2011 Demand Metric Research Corporation. All Rights Reserved.
    19. 19. Summary Purveyors of fine marketing tools and templates Consultants and advisors A global community of marketing professionals Idea generators Project boosters Planning partners Strategic thinkers Marketing cheerleaders At your disposal
    20. 20. Beyond Tools & Templates Put one of our experts on your team: Member Benefits Program Tool Customizations/New Tools Content for Marketing Content Licensing Consulting & Analyst Advice Software Implementation Set up a free discovery call: Corporate Training (866) 947-7744 or info@demandmetric.com Online Workshops
    21. 21. Q&A© AIPMM 2012
    22. 22. How Do I Join AIPMM? New Members http://www.aipmm.com/join.php#benefits Membership Status Requests Send inquiries to: AIPMM Membership© AIPMM 2012
    23. 23. Membership Benefits Type Benefits Price Basic • Eligible for AIPMM Certification Exams $125 • Personalized Electronic Membership Certificate • One copy of The Optimal Product Process book from AIPMM partner, 280 Group™ • Discounts from AIPMM Partners • Access to private AIPMM LinkedIn® group • Discount on AIPMM Conferences • Access to AIPMM Career Pathfinder powered by JibberJobber Standard • Basic membership benefits plus, $150 • Choice of 1 product management toolkit valued at $99 USD from AIPMM partner, 280 Group™ $100 USD discount on Product Management Office™ Professional (valued at $399 USD) from AIPMM partner, 280 Group™ • An electronic copy of The Phenomenal Product Manager book from AIPMM partner, 280 Group™ Premium • Standard membership benefits plus, $175 • Premium level membership at DemandMetric.com with access to 350+ templates and videos for 1 year. (valued at $497 USD)© AIPMM 2012 23
    24. 24. Useful Links • Website: http://www.aipmm.com • LinkedIn: http://www.linkedin.com/company/2614343 • Articles: http://www.aipmm.com/html/newsletter/article.php • Blogs: http://aipmm.com/anthropology/ • Webinars: http://aipmm.com/aipmm_webinars/ • Certification: http://aipmm.com/html/certification/ • Product Management Framework Brochure: http://www.aipmm.com/brochures/AIPMM_PMF.pdf© AIPMM 2012
    25. 25. Upcoming Product Management Talk Hakan Kilic, Product Management Expert, Leads Global Product Management Talk Discussion on Centralized vs. Decentralized Product Management [Register] Date: Monday, July 16, 2012 Follow: http://www.blogtalkradio.com/prodmgmttalk Tweet: Follow @ProdMgmtTalk; Use #ProdMgmtTalk A discussion of what every executive should know about organizational structures in product management: how do we better align our product teams with our business and development units to drive growth? It’s a tough challenge, and one that executives try to address by deciding on whether the product management team reports to an enterprise management team, or an individual General Manager/Business Unit leader. On one hand, you can drive a corporate wide strategy and optimize development investments across your entire portfolio. On the other hand, you can get deep vertical expertise to drive change that really moves the needle for a specific business.© AIPMM 2012
    26. 26. Upcoming Webcast Why Exceptional Product Managers Have Many Mentors and How to Create Your own Mentor Network Date: Friday, Aug 10, 2012 Time: 12:00 PM – 1:00 PM EDT [Register Here] AIPMM helps you build your own product professional mentor network with access to member-only mentor matching, mentor/mentee facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council. Who Should Attend This discussion is open to current premium Level AIPMM members in good standing who are seeking to forward their product professional career, distinguish themselves as leaders and contribute to the success of other product professionals and product team members.© AIPMM 2012
    27. 27. Upcoming Courses Dates and Upcoming Courses Location Certified Product Marketing Manager (CPMM®) Aug 21-23, 2012 from launch to retire COMAT Course Information: [Information] Singapore Optimal Product Management & CPM® Certification Exam Sep 17-20, 2012 from 280 Group Teqcorner Course Information: [Information] McLean, VA Creating Value Through Collaboration Sep 26-27, 2012 High Performance Project Management (16 PDUs) Rockville, MD Course Information: [Information] For more information, contact Hector Del Castillo at hmdelcastillo@aipmm.com.© AIPMM 2012
    28. 28. For More Information About • AIPMM membership benefits • Certification courses in your area • How to prepare to take a certification exam Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based organizations.TM Product Marketing Director, AIPMM Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo Contact: hmdelcastillo@aipmm.com© AIPMM 2012