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Webcast: Why Create and Build Your Own Professional Brand
 

Webcast: Why Create and Build Your Own Professional Brand

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Thanks to everyone who participated in this webcast from the Association of International Product Marketing and Management (AIPMM). ...

Thanks to everyone who participated in this webcast from the Association of International Product Marketing and Management (AIPMM).

Introduction
Several research studies have found that it takes our minds less than 9 seconds to form a first impression when meeting someone new. In business interactions, first impressions are crucial. A negative first impression can be nearly impossible to reverse or undo. Building your own professional brand helps you create a meaningful, powerful impression on everyone you meet. This is why it is important to establish your own professional brand to advance your career. This discussion will help you understand how you can overcome the first impression barrier and clearly communicate to others where you are in your career and where you want to go next.

This discussion identifies steps to create and build your own professional brand to make a great first impression, expand your professional network, and connect with others who may need your expertise and abilities.

About the Speaker
Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies by building and directing high performing product teams, improving core business processes and establishing strategic partnerships. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow by strengthening their product portfolio and creating new revenue streams.

Upcoming Events
For more information regarding this topic or certification courses near you, contact Hector Del Castillo at http://linkd.in/hdelcastillo.

About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

Need Assistance?
Contact me to set up a free initial consultation session. Let me know how I can help you grow your business, grow your product team, or create and build your own brand.

I look forward to hearing from you.

Regards,
Hector Del Castillo
http://linkd.in/hdelcastillo

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  • Helps you connect with others who can help you accomplish what you want to achieve in life.
  • Steve Jobs showed the word how to think differently.
  • Richard Branson will show you how to setup a business.
  • Bill Gates has shown us that you can be a successful entrepreneur and use your wealth to solve the world’s most complex problems.
  • Mark Zuckerberg is a brilliant, change agent that has changed the way we communicate.
  • Jeff Bezos has established himself as the most successfulinternet entrepreneur and investor that has emerged from e-commerce.

Webcast: Why Create and Build Your Own Professional Brand Webcast: Why Create and Build Your Own Professional Brand Presentation Transcript

  • © AIPMM 2013 www.aipmm.com AIPMM Webinar Series www.aipmm.com
  • © AIPMM 2013 www.aipmm.com
  • © AIPMM 2013 www.aipmm.com – Founded 1998 – World’s largest professional association for product management, product marketing and brand management – Provides globally recognized certifications: • Certified Product Manager • Certified Product Marketing Manager • Agile Certified Product Manager • Certified Innovation Leader • Certified Brand Manager
  • © AIPMM 2013 www.aipmm.com Hector Del Castillo: @hmdelcastillo AIPMM: @AIPMM Therese Padilla: @theresepadilla Tweet!
  • © AIPMM 2013 www.aipmm.com • One Amazon $50 gift card • One hour free product management assessment or consulting session for the first 10 people that request it Participate and Win!
  • © AIPMM 2013 www.aipmm.com Today’s Speaker Moderator: Therese Padilla, AIPMM President Presenter: Hector Del Castillo, CPM, CPMM Senior Product Innovation Consultant hmdelcastillo@aipmm.com linkd.in/hdelcastillo
  • © AIPMM 2013 www.aipmm.com FEATURED PRESENTATION
  • © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo Hector Del Castillo linkd.in/hdelcastillo
  • © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo What We Will Discuss 1. Why Your Professional Branding Matters 2. Creating Your Professional Brand 3. Building Your Professional Brand 4. Key Takeaways
  • Why Your Professional Brand Matters
  • What is a Brand?
  • Professionals Brands
  • “If today was the last day of your life, would you want to do what you are about to do today?.” - Steve Jobs
  • “One thing is certain in business. You and everyone around you will make mistakes.” - Sir Richard Branson
  • “As we look into the next century, leaders will be those who empower others.” - Bill Gates
  • “I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.” - Mark Zuckerberg
  • “A brand for a company is like a reputation for a person. Your earn reputation by trying to do hard things well.” - Jeff Bezos.
  • © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo Creating Your Professional Brand
  • “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” - Sir Richard Branson, CEO Virgin
  • Professional Branding The process by which professionals express their unique value proposition and then spread it across platforms with a consistent message and image to achieve a specific goal. It allows individuals to enhance their recognition as subject matter experts, establish reputation and credibility, advance their careers, and build self-confidence.
  • © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo Steps to Create Your Brand 1. Identify who you are 2. Define what you want to accomplish 3. Recognize your target audience 4. Know competitors and partners 5. Create your brand profile 6. Position your brand
  • 1. Identify who you are • Identify your needs and values • Focus on things you love to do • Identify your strengths and weaknesses • Highlight your accomplishments • Evaluate your experience • Understand how you are perceived
  • 2. Define what you want to do • Set goals and objectives • Invest in yourself • Ask for insights • Identify roles models and mentors • Connect with mentors and advisors • Request feedback about where to go next
  • 3. Recognize your target audience • Imagine your ideal workplace or client • Keep your eye in your current company • Focus on potential employers • Research your target audience • Align yourself with your target audience
  • 4. Know competitors & partners • Identify potential competitors • Understand the difference between you and competitors • Request advice from peers
  • 5. Create your brand profile • Create your brand statement • Clearly state your career goals • Identify your unique value proposition • Highlight your values, beliefs and accomplishments
  • 6. Position your brand • Develop your brand positioning statement • Test it early and often • Develop the message platform • Practice your pitch • Adjust as needed based on feedback
  • Building Your Professional Brand
  • © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo Key Takeaways • Your brand tells your story1 • Your brand sets you apart2 • Your brand helps establish credibility & trust3 • Your brand helps you expand your network4 • It helps you accomplish your career goals5
  • © AIPMM 2013 www.aipmm.com My Next Webinar Why Get Certified Friday, Aug 14th, 2 pm ET
  • © AIPMM 2013 www.aipmm.com Free Consulting Session • First ten people to submit information to linkd.in/hdelcastillo • Please include background on topic or issue • Must include name, title, email address, phone number, and company info
  • © AIPMM 2013 www.aipmm.com Q & A Moderator: Therese Padilla, AIPMM President Presenter: Hector Del Castillo, CPM, CPMM Senior Product Innovation Consultant hmdelcastillo@aipmm.com linkd.in/hdelcastillo
  • © AIPMM 2013 www.aipmm.com Hector Del Castillo • Senior consultant with over 15 years of experience transforming products to wealth for technology-based companies • AIPMM Body of Knowledge (ProdBOK®) Contributor • Established companies – Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies • Small companies and startups – Nextone Communications, Smith Micro Software • Launched 30+ Products for global deployment – HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional Development • Certified PMP®, CPM® and CPMM® • University of California at Santa Barbara, MS EE • University of Texas at El Paso, MS EE, BS EE 53
  • © AIPMM 2013 www.aipmm.com Upcoming Courses Course & Location Dates Days Time ACPM® Certification Prep Course & Exam Seattle, WA McLean, VA Aug 26, 2013 Sep 16, 2013 M 8:30 am – 5 pm CPM® Certification Prep Course & Exam Seattle, WA McLean, VA Aug 27-28, 2013 Sep 17-18, 2013 T, W 8:30 am – 5 pm CPMM® Certification Prep Course & Exam Seattle, WA McLean, VA Aug 29-30, 2013 Sep 19-20, 2013 Th, F 8:30 am – 5 pm Contact Melissa Holtzer, melissa@280group.com, for more information. Additional certification prep courses are available in Austin, San Jose, and London.
  • © AIPMM 2013 www.aipmm.com Upcoming Courses Course & Location Dates Time CIL® Certification Prep Course & Exam Athens, Greece Oct 10-11, 2013 9 am – 6 pm CPM® Certification Prep Course & Exam Athens, Greece Singapore Oct 8-9, 2013 Oct, 2013 9 am – 6 pm 8 am – 5 pm CPMM® Certification Prep Course & Exam Athens, Greece Singapore Oct 14-15, 2013 Oct, 2013 9 am – 6 pm 8 am – 5 pm Follow the links provided to get more information regarding these courses.
  • © AIPMM 2013 www.aipmm.com For More Information About • AIPMM membership benefits • Certification courses near you • How to prepare to take a certification exam Hector Del Castillo, CPM, CPMM Senior Product Innovation Consultant hmdelcastillo@aipmm.com linkd.in/hdelcastillo
  • © AIPMM 2013 www.aipmm.com Please Join Us Again! AIPMM Webinar Series: Why Get Certified, Wednesday, Aug 14th, 2 pm ET http://aipmm.com/aipmm_webinars/ Global Product Management Talk: http://www.blogtalkradio.com/prodmgmttalk Stay Informed! Newsletter: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/