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Hector Del Castillo
                      linkd.in/hdelcastillo

               PMISSC Early Show
                   April 11, 2012
© AIPMM 2012
Hector Del Castillo
   • Over 10 years transforming products to profit for technology-based
     companies
   • AIPMM Body of Knowledge (ProdBOK®) Contributor
   • Established companies
        – Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies
   • Small companies and startups
        – Nextone Communications, Smith Micro Software
   • Launched 27+ Products for global deployment
        – HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional
          Development
   • Certified PMP®, CPM® and CPMM®
   • University of California at Santa Barbara, MS EE
   • University of Texas at El Paso, MS EE, BS EE


© AIPMM 2012
© AIPMM 2012
© AIPMM 2012
AIPMM Certifications
               Certified Product Manager (CPM®)

               Certified Product Marketing Manager
               (CPMM®)
               Agile Certified Product Manager
               (ACPM®)
                                     Source: Get Certified, AIPMM Website
© AIPMM 2012
What We Will Discuss
   1.    What is Corporate Culture?
   2.    Why You Need To Understand It
   3.    Assessing Your Fit In the Workplace
   4.    Key Takeaways


© AIPMM 2012
What is Corporate Culture?
   ”It’s a set of shared mental
   assumptions that guide
   interpretation and action in
   organizations by defining
   appropriate behavior for various
   situations.”
                 Source: Ravasi, D., Schultz, M. , "Responding to organizational identity threats: exploring the
                         role of organizational culture", Academy of Management Journal, Vol.49, No.3, 2006.

© AIPMM 2012
What is Corporate Culture?
  ”The specific collection of values and
  norms that are shared by people and
  groups in an organization and that
  control the way they interact with
  each other and with stakeholders
  outside the organization."
    Source: “Strategic Management,” Charles W. L. Hill, and Gareth R. Jones, Houghton Mifflin, 2001

© AIPMM 2012
Fortune’s Most Admired Companies
   Rank    Company                         Industry   Industry
                                             Rank
     1     Apple                              1       Computers
     2     Google                             1       Internet Services & Retailing
     3     Amazon.com                         2       Internet Services & Retailing
     4     Coca-Cola                          1       Beverages
     5     IBM                                1       IT Services
     6     FedEx                              2       Delivery
     7     Berkshire Hathaway                 1       Property and Casualty
     8     Starbucks Coffee                   2       Food Services
     9     Procter & Gamble                   1       Soaps and Cosmetics
     10    Southwest Airlines                 3       Airlines
   Source: FORTUNE Magazine, 19 Mar 2012

© AIPMM 2012
Benefits of a Great Workplace
   •   Lower voluntary employee turnover than their competitors
   •   Able to recruit the best employees to fit their needs
   •   Create innovative successful products
   •   Provide top quality customer service
   •   Better positioned for growth than their competitors
       Workplaces with a great corporate culture are more
            financially successful than their peers.
                              Source: Michael Burchell & Jennifer Robin, “The Great Workplace –
                                      How to Build It, How to Keep It, And Why It Matters,” Jan 2011

© AIPMM 2012
Why Understand Corporate Culture
                    Process
                                  Provides a positive
                                  or negative impact on
           People
                                  project outcomes.
                        Culture



© AIPMM 2012
Why Understand Corporate Culture
                    Process
                                  Impacts your work
                                  environment.
           People


                        Culture



© AIPMM 2012
Why Understand Corporate Culture
                    Process
                                  Fit between you and
                                  your company
           People
                                  impacts your career
                        Culture   growth.

© AIPMM 2012
Culture Impacts Work Environment
   • Number of working hours
   • Dress code
   • Type of office space
   • Training and skills development
   • Onsite perks
   • Amount of time outside the office
   • Interaction with employees, managers and executives
                        Source: Randall S. Hansen, Ph.D., “Uncovering a Company's Corporate
                                Culture is a Critical Task for Job-Seekers,” Quintessential Careers

© AIPMM 2012
Fit Impacts Career Growth
   High Employee-Company Culture Fit means:
   • Higher job satisfaction
        – Higher work performance
        – Receive better performance ratings
   • Greater commitment to the organization
        – More likely to help others
   • Less likely to leave the organization
                Source: Charles A. O’Reilly et al., “People and Organizational Culture: A Profile Comparison Approach
                to Assessing Person–Organization Fit,” Academy of Management Journal, vol. 34 no. 3, 1991.

© AIPMM 2012
Elements of Corporate Culture




                                  Source: McKinsey 7S Framework
© AIPMM 2012
Hard Factors
   • Strategy: the direction and scope of the company over the long
     term.
   • Structure: the basic organization of the company, its departments,
     reporting lines, areas of expertise and responsibility (and how they
     inter-relate).
   • Systems: formal and informal procedures that govern everyday
     activity, covering everything from management information systems,
     through to the systems at the point of contact with the customer
     (retail systems, call center systems, online systems, etc.).

                                                 Source: McKinsey 7S Framework
© AIPMM 2012
Soft Factors
   • Shared values: the values and beliefs of the company that guide
     employees towards 'valued' behavior.
   • Staff: the company's people resources and how the are developed,
     trained and motivated.
   • Skills: the capabilities and competencies that exist within the
     company. What it does best.
   • Style: the leadership approach of top management and the
     company's overall operating approach.
                                               Source: McKinsey 7S Framework
© AIPMM 2012
1. Focus on shared values


                     Values help anchor
                    Values are universal
                    employees and guide
                     principles or ideals
                     how they implicitly
                      that we think, act,
                    acceptand guidelines.
                            as feel.
© AIPMM 2012
Know Your Company’s Strategic Plan
 A company's culture starts with
 the company's mission and
 values, which should be well
 thought-out and documented.



© AIPMM 2012
Evaluate Strategic Objectives
                                   Financial
                             How much investment is
                                   needed?
                             How soon will we break
                                    even?
    Learning & Growth                                        Customer
  What key resources are             Product          What are the unmet needs?
  needed?                       Vision & Mission      Who are the customers?
  What knowledge and
  skills are needed?                                  Who’s most likely to buy?
                            Business Processes

                           What key activities and
                           deliverables are needed?



© AIPMM 2012
2. Identify Your Personal Values




© AIPMM 2012
Assess Your Core Values
                 Physical Values                  Interpersonal Values                  Psychological Values
   Cleanliness           Orderliness       Concern for      Loyalty             Adventurousness   Integrity
                                           others
   Content over form     Perfection in     Equality         Pleasing others     Commitment        Knowledge
                         details
   Continuous            Punctuality       Collaboration    Respect for         Creativity        Love
   improvement                                              others
   Discipline            Quality of work   Cooperation      Self-giving         Decisiveness      Openness
   Endurance             Regularity        Coordination     Service to others   Determination     Perseverance
   Excellence            Safety            Community        Solidarity          Equanimity        Personal growth
   Hard Work             Speed             Fairness         Teamwork            Faith             Resourcefulness
   Maximum               Systemization     Freedom          Tolerance           Goodwill          Self-reliance
   utilization
                                           Harmony          Trust               Goodness          Self-respect
                                           Honesty                              Gratitude         Truth

                                                                                    Source: Personal Values, Wikia, 2012


© AIPMM 2012
3. Assess your culture fit




               Source: Charles A. O’Reilly et al., “People and Organizational Culture: A Profile Comparison Approach
               to Assessing Person–Organization Fit,” Academy of Management Journal, vol. 34 no. 3, 1991.

© AIPMM 2012
Assess Employee-Company Fit
   • Identify and rank your work values
   • Identify and rank your company’s shared
     values
   • Look for the extent of the match

               Source: Charles A. O’Reilly et al., “People and Organizational Culture: A Profile Comparison Approach
               to Assessing Person–Organization Fit,” Academy of Management Journal, vol. 34 no. 3, 1991.

© AIPMM 2012
a. Identify Your Work Values
      Achievement-oriented          Experimenting                       Predictability
      Aggressive                    Fitting in                          Professional growth
      Analytical                    High expectations                   Results oriented
      Attention to detail           High pay for performance            Risk taking
      Autonomy                      Highly organized                    Rule oriented
      Calm                          Innovation                          Security
      Careful                       Long hours                          Shares information
      Collaboration                 Low conflict                        Socially responsible
      Competitive                   Opportunities                       Stability
      Decisiveness                  Praises performance                 Team oriented
      Demanding                     Precise                             Trust
                 Source: Konrad, Alison, “Organizational Culture, Values and Fit in the
                 Workplace: Making The Right Job Choices,” Richard Ivey School of Business Foundation, Jul 2011

© AIPMM 2012
b. Rank Your Work Values
   • Rate each of the 33 adjectives in the previous slide on a scale of (1)
     to (7), according to the desirability of that factor in a work situation.
   • You can only give two of the 33 items the very highest rating (7), and
     only two items can receive your very lowest rating (1). You can give
     four items a rating of (6) and four items a rating of (2). Only six items
     can be rated as a (5) or a (3), and nine items receive the midpoint
     (5).
   • Your highest ratings should go to the adjectives you consider to be
     the most highly desirable in a work situation. Your lowest ratings
     should go to the adjectives you consider to be least desirable or
     undesirable.
                Source: Konrad, Alison, “Organizational Culture, Values and Fit in the
                Workplace: Making The Right Job Choices,” Richard Ivey School of Business Foundation, Jul 2011

© AIPMM 2012
Your Work Values
  Highest (7 pts) – Two values

  (6 pts) – Four values


  (5 pts) – Six values



  Midpoint (4 pts) – Nine values



  (3 pts) – Six values


  (2 pts) – Four values

  Lowest (1 pt) – Two values
                          Source: Konrad, Alison, “Organizational Culture, Values and Fit in the
                          Workplace: Making The Right Job Choices,” Richard Ivey School of Business Foundation, Jul 2011

© AIPMM 2012
c. Rank Your Company’s Values
   • Rate each of the 33 adjectives in the previous slide on a scale of (1) to
     (7), according to the desirability of that factor in your company.
   • Your highest ratings should go to the adjectives that are most
     characteristic of your company. Your lowest ratings should go to the
     adjectives that are least characteristic or uncharacteristic of your
     company.
   • You can only give two of the 33 items the very highest rating (7), and
     only two items can receive your very lowest rating (1). You can give
     four items a rating of (6) and four items a rating of (2). Only six items
     can be rated as a (5) or a (3), and nine items receive the midpoint (5).
                Source: Konrad, Alison, “Organizational Culture, Values and Fit in the
                Workplace: Making The Right Job Choices,” Richard Ivey School of Business Foundation, Jul 2011

© AIPMM 2012
Your Company’s Shared Values
  Highest (7 pts) – Two values

  (6 pts) – Four values


  (5 pts) – Six values



  Midpoint (4 pts) – Nine values



  (3 pts) – Six values


  (2 pts) – Four values

  Lowest (1 pt) – Two values
                          Source: Konrad, Alison, “Organizational Culture, Values and Fit in the
                          Workplace: Making The Right Job Choices,” Richard Ivey School of Business Foundation, Jul 2011

© AIPMM 2012
Ask The Right Questions
   •   How are employees valued around here?
   •   How are decisions made and how are they communicated?
   •   How does the organization emphasize working in teams?
   •   What are the organization's priorities for the next few years?
   •   How do you know what is expected of you?
   •   What skills and characteristics does the company value most?
   •   How do people get promoted around here?
                               Source: Randall S. Hansen, Ph.D., “Uncovering a Company's Corporate
                                       Culture is a Critical Task for Job-Seekers,” Quintessential Careers

© AIPMM 2012
4. Find a great workplace




© AIPMM 2012
What Makes A Great Workplace
   • Employees trust the people they work for
   • Employees take pride in what they do
   • Employees enjoy working with each other

       It’s not all about the perks and extravagant
    benefits; it’s the relationships at work that matter.
                              Source: Michael Burchell, “Great Places to Work: How Company
                                      Culture Affects Company Success,” Jan 2011

© AIPMM 2012
Top 10 Companies To Work For
               Rank    Company                        Job growth   U.S. employees
               1       Google                         33%          18,500
               2       Boston Consulting Group        10%          1,958
               3       SAS Institute                  8%           6,046
               4       Wegmans Food Markets           5%           41,717
               5       Edward Jones                   1%           36,937
               6       NetApp                         30%          6,887
               7       Camden Property Trust          -2%          1,678
               8       Recreational Equipment (REI)   12%          10,466
               9       CHG Healthcare Services        17%          1,312
               10      Quicken Loans                  20%          3,808
   Source: FORTUNE Magazine, 6 Feb 2012

© AIPMM 2012
Local companies to work for
       Maryland
               Company                    City            U.S. employees
               Marriott International     Bethesda (HQ)   3,429
               Morningstar                Oakland         62
               W. L. Gore & Associates    Elkton          2,254




   Source: FORTUNE Magazine, 6 Feb 2012

© AIPMM 2012
Local companies to work for
       DC
      Company                               City             U.S. employees
      Bingham McCutchen                     Washington, DC   309
      Booz Allen Hamilton                   Washington, DC   1,729
      Bright Horizons Family Solutions      Washington, DC   350
      Kimpton Hotels & Restaurants          Washington, DC   719
      Millennium: The Takeda Oncology Co.   Washington, DC   3
      Perkins Coie                          Washington, DC   146
   Source: FORTUNE Magazine, 6 Feb 2012

© AIPMM 2012
Local companies to work for
                             Company                       City            U.S. employees
                             Accenture                     Reston          4,000
       Virginia
                             Balfour Beatty Construction   Fairfax         380
                             Booz Allen Hamilton           McLean (HQ)     5,649
                             Booz Allen Hamilton           Herndon         3,204
                             Capital One                   Richmond        5,307
                             Capital One                   McLean (HQ)     1,377
                             CarMax                        Richmond (HQ)   806
                             Deloitte                      Arlington       3,437
                             DPR Construction              Falls Church    151
                             Navy Federal Credit Union     Vienna (HQ)     2,924

                             Navy Federal Credit Union     Winchester      475
                             Rackspace Hosting             Blacksburg      107
                             SRC                           Chantilly       131

   Source: FORTUNE Magazine, 6 Feb 2012

© AIPMM 2012
5. Find the right opportunity




© AIPMM 2012
Assess An Employer’s Culture
   Before an Interview
   • Conduct an informational interview.
   • Review the company's annual report, website
     and other materials.
   • WetFeet.com provides key information and
     feedback from company employees.
                     Source: Randall S. Hansen, Ph.D., “Uncovering a Company's Corporate
                             Culture is a Critical Task for Job-Seekers,” Quintessential Careers

© AIPMM 2012
Before You Accept An Offer
   During an Interview
   • Spend time observing how current employees
     interact with each other, how they are
     dressed, and their level of courtesy and
     professionalism
   • Ask questions to get a feel for the corporate
     culture            Source: Randall S. Hansen, Ph.D., “Uncovering a Company's Corporate
                                Culture is a Critical Task for Job-Seekers,” Quintessential Careers

© AIPMM 2012
Questions To Ask
   • What 10 words would you use to describe          • Are there opportunities for further
     your company?                                        training and education?
   • What's it really like to work here? Do you       • How do people get promoted around
     like it here?                                        here?
   • What's is really important around here?          • What behaviors get rewarded around
   • How are employees valued around here?                here?
   • What skills and characteristics does the         • How do you know what's going on around
     company value?                                       here?
   • How do you know what is expected of              • How effectively does the company
     you?                                                 communicate to its employees?
   • How do people from different
     departments interact?                Source: Randall S. Hansen, Ph.D., “Uncovering a Company's Corporate
                                                     Culture is a Critical Task for Job-Seekers,” Quintessential Careers

© AIPMM 2012
Key Takeaways
               1   • Focus on shared values

               2   • Identify your work values

               3   • Assess your culture fit

               4   • Identify a great workplace

               5   • Find the right opportunity
© AIPMM 2012
Upcoming Training Courses
                                                                             Dates and
   Upcoming Courses
                                                                             Location
   280 Group: Optimal Product Management and Marketing (OPM)                 Apr 16-18, 2012
   Price: $2,495 per person; Pay only $1,995 per person when you register by Teqcorner,
   May 1st. Group discount of 10% when you register 3 people. To register,   McLean, VA
   contact Melissa Holtzer at 408-832-1237 or at melissa@280group.com.
   280 Group: Certified Product Manager (CPM®) Exam Intensive Prep Course    Apr 19, 2012
   Price: $1,295 per person; Includes 12-month AIPMM membership ($125        Teqcorner,
   savings) and exam fee ($395 savings). Pay only $795 per person when you   McLean, VA
   register in conjunction with the Optimal Product Management (OPM) course.
   To register, contact Melissa Holtzer at 408-832-1237 or at
   melissa@280group.com.


© AIPMM 2012
Upcoming Training Courses
                                                                                Dates and
   Upcoming Courses
                                                                                Location
   CIL875: Certified Innovation Leadership                                      May 17-18, 2012
   - Igniting innovation and business growth (16 PDUs)                          Teqcorner
   Price: $1,697 per person; Pay only $1,597 per person when you register by    McLean, VA
   May 9th. Group discount of $1,357 per person when you register 5 people.
   To register, contact Hector Del Castillo at hmdelcastillo@aipmm.com.
   PMM835: Creating Value Through Collaboration (16 PDUs)                       May 22-23, 2012
   Price: $997 per person; Pay only $972 per person when you register by May    Rockville, MD
   14th. To register, contact Hector Del Castillo at hmdelcastillo@aipmm.com.




© AIPMM 2012
CIL875: Certified Innovation Leadership
   - Igniting innovation and business growth (16 PDUs)
        Date:             Thursday, Friday, May 17-18, 2012
        Time:             8:30 AM – 5:00 PM EDT
        Place:            Teqcorner, McLean, VA
        Price:            $1,697 per person
   This course covers best practices and proven methodologies to lead innovation efforts in order for your
   company to gain or maintain a competitive advantage using a sustainable approach. You will learn
   knowledge, skills, and tools to integrate and align strategic objectives with a managed and
   purposeful innovation culture. This course fully prepares you to take the Certified Innovation Leader
   (CIL) certification exam, which is administered at the end of day two. Price includes training,
   certification exam fee, AIPMM premium membership, and over 350 templates from Demand Metric.
   * Use promo code “pmimember” and pay only $1,597 per person when you register by
   May 9th. Group discount of 20% when you register 5 people.

© AIPMM 2012
CIL875: Certified Innovation Leadership
   - Igniting innovation and business growth (16 PDUs)

           Day 1
                                               Day 2
           Introduction
           Strategic Innovation Leverage and   Phase 3: Develop
           Alignment (SILA)
                                               Phase 4: Develop
           Project Identification
                                               Phase 5: Qualify
           Business Case Development
                                               Phase 5: Launch
           Phase 1: Conceive
                                               Exam Review
           Phase 2: Plan
                                               Certified Innovation Leader (CIL®)
           Practice Questions                  Certification Exam



© AIPMM 2012
PMM835: Creating Value Through
   Collaboration (16 PDUs)
        Date:            Tuesday, Wednesday, May 22-23, 2012
        Time:            8:30 AM – 5:00 PM EDT
        Place:           Rockville, MD
        Price:           $997 per person
   This course covers best practices and proven methodologies to lead innovation efforts in order
   for your company to gain or maintain a competitive advantage using a sustainable approach. You
   will learn knowledge, skills, and tools to integrate and align strategic objectives with a managed
   and purposeful innovation culture. The complete product life cycle, from concept to retirement
   provides unlimited opportunities for innovation. You will learn how to define and implement an
   innovation process to create new revenue streams while maintaining operational effectiveness.
   *Use promo code “pmimember” and get $25 off if you register by May 14th.


© AIPMM 2012
PMM835: Creating Value Through
   Collaboration (16 PDUs)
           Day 1
                                             Day 2
           Background
           Why Product Management Matters Know Your Blind Spots
           The Role of a Product Manager  Bringing It All Together
           The Importance of Project
           Management
           The Role of a Project Manager




© AIPMM 2012
For More Information About
   • AIPMM membership
   • Upcoming training courses in your area
   • Help to implement the right product strategy
     & process to grow your business


© AIPMM 2012
Join My Professional Network!


   Hector Del Castillo, PMP, CPM, CPMM
   Transforming products to profit for technology-based organizations.TM
   Product Marketing Director, AIPMM
      Connect: linkd.in/hdelcastillo
      Follow: @hmdelcastillo
      Contact: hmdelcastillo@aipmm.com
© AIPMM 2012

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Understanding the Impact of Your Company's Culture

  • 1. Hector Del Castillo linkd.in/hdelcastillo PMISSC Early Show April 11, 2012 © AIPMM 2012
  • 2. Hector Del Castillo • Over 10 years transforming products to profit for technology-based companies • AIPMM Body of Knowledge (ProdBOK®) Contributor • Established companies – Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies • Small companies and startups – Nextone Communications, Smith Micro Software • Launched 27+ Products for global deployment – HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional Development • Certified PMP®, CPM® and CPMM® • University of California at Santa Barbara, MS EE • University of Texas at El Paso, MS EE, BS EE © AIPMM 2012
  • 5. AIPMM Certifications Certified Product Manager (CPM®) Certified Product Marketing Manager (CPMM®) Agile Certified Product Manager (ACPM®) Source: Get Certified, AIPMM Website © AIPMM 2012
  • 6. What We Will Discuss 1. What is Corporate Culture? 2. Why You Need To Understand It 3. Assessing Your Fit In the Workplace 4. Key Takeaways © AIPMM 2012
  • 7. What is Corporate Culture? ”It’s a set of shared mental assumptions that guide interpretation and action in organizations by defining appropriate behavior for various situations.” Source: Ravasi, D., Schultz, M. , "Responding to organizational identity threats: exploring the role of organizational culture", Academy of Management Journal, Vol.49, No.3, 2006. © AIPMM 2012
  • 8. What is Corporate Culture? ”The specific collection of values and norms that are shared by people and groups in an organization and that control the way they interact with each other and with stakeholders outside the organization." Source: “Strategic Management,” Charles W. L. Hill, and Gareth R. Jones, Houghton Mifflin, 2001 © AIPMM 2012
  • 9. Fortune’s Most Admired Companies Rank Company Industry Industry Rank 1 Apple 1 Computers 2 Google 1 Internet Services & Retailing 3 Amazon.com 2 Internet Services & Retailing 4 Coca-Cola 1 Beverages 5 IBM 1 IT Services 6 FedEx 2 Delivery 7 Berkshire Hathaway 1 Property and Casualty 8 Starbucks Coffee 2 Food Services 9 Procter & Gamble 1 Soaps and Cosmetics 10 Southwest Airlines 3 Airlines Source: FORTUNE Magazine, 19 Mar 2012 © AIPMM 2012
  • 10. Benefits of a Great Workplace • Lower voluntary employee turnover than their competitors • Able to recruit the best employees to fit their needs • Create innovative successful products • Provide top quality customer service • Better positioned for growth than their competitors Workplaces with a great corporate culture are more financially successful than their peers. Source: Michael Burchell & Jennifer Robin, “The Great Workplace – How to Build It, How to Keep It, And Why It Matters,” Jan 2011 © AIPMM 2012
  • 11. Why Understand Corporate Culture Process Provides a positive or negative impact on People project outcomes. Culture © AIPMM 2012
  • 12. Why Understand Corporate Culture Process Impacts your work environment. People Culture © AIPMM 2012
  • 13. Why Understand Corporate Culture Process Fit between you and your company People impacts your career Culture growth. © AIPMM 2012
  • 14. Culture Impacts Work Environment • Number of working hours • Dress code • Type of office space • Training and skills development • Onsite perks • Amount of time outside the office • Interaction with employees, managers and executives Source: Randall S. Hansen, Ph.D., “Uncovering a Company's Corporate Culture is a Critical Task for Job-Seekers,” Quintessential Careers © AIPMM 2012
  • 15. Fit Impacts Career Growth High Employee-Company Culture Fit means: • Higher job satisfaction – Higher work performance – Receive better performance ratings • Greater commitment to the organization – More likely to help others • Less likely to leave the organization Source: Charles A. O’Reilly et al., “People and Organizational Culture: A Profile Comparison Approach to Assessing Person–Organization Fit,” Academy of Management Journal, vol. 34 no. 3, 1991. © AIPMM 2012
  • 16. Elements of Corporate Culture Source: McKinsey 7S Framework © AIPMM 2012
  • 17. Hard Factors • Strategy: the direction and scope of the company over the long term. • Structure: the basic organization of the company, its departments, reporting lines, areas of expertise and responsibility (and how they inter-relate). • Systems: formal and informal procedures that govern everyday activity, covering everything from management information systems, through to the systems at the point of contact with the customer (retail systems, call center systems, online systems, etc.). Source: McKinsey 7S Framework © AIPMM 2012
  • 18. Soft Factors • Shared values: the values and beliefs of the company that guide employees towards 'valued' behavior. • Staff: the company's people resources and how the are developed, trained and motivated. • Skills: the capabilities and competencies that exist within the company. What it does best. • Style: the leadership approach of top management and the company's overall operating approach. Source: McKinsey 7S Framework © AIPMM 2012
  • 19. 1. Focus on shared values Values help anchor Values are universal employees and guide principles or ideals how they implicitly that we think, act, acceptand guidelines. as feel. © AIPMM 2012
  • 20. Know Your Company’s Strategic Plan A company's culture starts with the company's mission and values, which should be well thought-out and documented. © AIPMM 2012
  • 21. Evaluate Strategic Objectives Financial How much investment is needed? How soon will we break even? Learning & Growth Customer What key resources are Product What are the unmet needs? needed? Vision & Mission Who are the customers? What knowledge and skills are needed? Who’s most likely to buy? Business Processes What key activities and deliverables are needed? © AIPMM 2012
  • 22. 2. Identify Your Personal Values © AIPMM 2012
  • 23. Assess Your Core Values Physical Values Interpersonal Values Psychological Values Cleanliness Orderliness Concern for Loyalty Adventurousness Integrity others Content over form Perfection in Equality Pleasing others Commitment Knowledge details Continuous Punctuality Collaboration Respect for Creativity Love improvement others Discipline Quality of work Cooperation Self-giving Decisiveness Openness Endurance Regularity Coordination Service to others Determination Perseverance Excellence Safety Community Solidarity Equanimity Personal growth Hard Work Speed Fairness Teamwork Faith Resourcefulness Maximum Systemization Freedom Tolerance Goodwill Self-reliance utilization Harmony Trust Goodness Self-respect Honesty Gratitude Truth Source: Personal Values, Wikia, 2012 © AIPMM 2012
  • 24. 3. Assess your culture fit Source: Charles A. O’Reilly et al., “People and Organizational Culture: A Profile Comparison Approach to Assessing Person–Organization Fit,” Academy of Management Journal, vol. 34 no. 3, 1991. © AIPMM 2012
  • 25. Assess Employee-Company Fit • Identify and rank your work values • Identify and rank your company’s shared values • Look for the extent of the match Source: Charles A. O’Reilly et al., “People and Organizational Culture: A Profile Comparison Approach to Assessing Person–Organization Fit,” Academy of Management Journal, vol. 34 no. 3, 1991. © AIPMM 2012
  • 26. a. Identify Your Work Values Achievement-oriented Experimenting Predictability Aggressive Fitting in Professional growth Analytical High expectations Results oriented Attention to detail High pay for performance Risk taking Autonomy Highly organized Rule oriented Calm Innovation Security Careful Long hours Shares information Collaboration Low conflict Socially responsible Competitive Opportunities Stability Decisiveness Praises performance Team oriented Demanding Precise Trust Source: Konrad, Alison, “Organizational Culture, Values and Fit in the Workplace: Making The Right Job Choices,” Richard Ivey School of Business Foundation, Jul 2011 © AIPMM 2012
  • 27. b. Rank Your Work Values • Rate each of the 33 adjectives in the previous slide on a scale of (1) to (7), according to the desirability of that factor in a work situation. • You can only give two of the 33 items the very highest rating (7), and only two items can receive your very lowest rating (1). You can give four items a rating of (6) and four items a rating of (2). Only six items can be rated as a (5) or a (3), and nine items receive the midpoint (5). • Your highest ratings should go to the adjectives you consider to be the most highly desirable in a work situation. Your lowest ratings should go to the adjectives you consider to be least desirable or undesirable. Source: Konrad, Alison, “Organizational Culture, Values and Fit in the Workplace: Making The Right Job Choices,” Richard Ivey School of Business Foundation, Jul 2011 © AIPMM 2012
  • 28. Your Work Values Highest (7 pts) – Two values (6 pts) – Four values (5 pts) – Six values Midpoint (4 pts) – Nine values (3 pts) – Six values (2 pts) – Four values Lowest (1 pt) – Two values Source: Konrad, Alison, “Organizational Culture, Values and Fit in the Workplace: Making The Right Job Choices,” Richard Ivey School of Business Foundation, Jul 2011 © AIPMM 2012
  • 29. c. Rank Your Company’s Values • Rate each of the 33 adjectives in the previous slide on a scale of (1) to (7), according to the desirability of that factor in your company. • Your highest ratings should go to the adjectives that are most characteristic of your company. Your lowest ratings should go to the adjectives that are least characteristic or uncharacteristic of your company. • You can only give two of the 33 items the very highest rating (7), and only two items can receive your very lowest rating (1). You can give four items a rating of (6) and four items a rating of (2). Only six items can be rated as a (5) or a (3), and nine items receive the midpoint (5). Source: Konrad, Alison, “Organizational Culture, Values and Fit in the Workplace: Making The Right Job Choices,” Richard Ivey School of Business Foundation, Jul 2011 © AIPMM 2012
  • 30. Your Company’s Shared Values Highest (7 pts) – Two values (6 pts) – Four values (5 pts) – Six values Midpoint (4 pts) – Nine values (3 pts) – Six values (2 pts) – Four values Lowest (1 pt) – Two values Source: Konrad, Alison, “Organizational Culture, Values and Fit in the Workplace: Making The Right Job Choices,” Richard Ivey School of Business Foundation, Jul 2011 © AIPMM 2012
  • 31. Ask The Right Questions • How are employees valued around here? • How are decisions made and how are they communicated? • How does the organization emphasize working in teams? • What are the organization's priorities for the next few years? • How do you know what is expected of you? • What skills and characteristics does the company value most? • How do people get promoted around here? Source: Randall S. Hansen, Ph.D., “Uncovering a Company's Corporate Culture is a Critical Task for Job-Seekers,” Quintessential Careers © AIPMM 2012
  • 32. 4. Find a great workplace © AIPMM 2012
  • 33. What Makes A Great Workplace • Employees trust the people they work for • Employees take pride in what they do • Employees enjoy working with each other It’s not all about the perks and extravagant benefits; it’s the relationships at work that matter. Source: Michael Burchell, “Great Places to Work: How Company Culture Affects Company Success,” Jan 2011 © AIPMM 2012
  • 34. Top 10 Companies To Work For Rank Company Job growth U.S. employees 1 Google 33% 18,500 2 Boston Consulting Group 10% 1,958 3 SAS Institute 8% 6,046 4 Wegmans Food Markets 5% 41,717 5 Edward Jones 1% 36,937 6 NetApp 30% 6,887 7 Camden Property Trust -2% 1,678 8 Recreational Equipment (REI) 12% 10,466 9 CHG Healthcare Services 17% 1,312 10 Quicken Loans 20% 3,808 Source: FORTUNE Magazine, 6 Feb 2012 © AIPMM 2012
  • 35. Local companies to work for Maryland Company City U.S. employees Marriott International Bethesda (HQ) 3,429 Morningstar Oakland 62 W. L. Gore & Associates Elkton 2,254 Source: FORTUNE Magazine, 6 Feb 2012 © AIPMM 2012
  • 36. Local companies to work for DC Company City U.S. employees Bingham McCutchen Washington, DC 309 Booz Allen Hamilton Washington, DC 1,729 Bright Horizons Family Solutions Washington, DC 350 Kimpton Hotels & Restaurants Washington, DC 719 Millennium: The Takeda Oncology Co. Washington, DC 3 Perkins Coie Washington, DC 146 Source: FORTUNE Magazine, 6 Feb 2012 © AIPMM 2012
  • 37. Local companies to work for Company City U.S. employees Accenture Reston 4,000 Virginia Balfour Beatty Construction Fairfax 380 Booz Allen Hamilton McLean (HQ) 5,649 Booz Allen Hamilton Herndon 3,204 Capital One Richmond 5,307 Capital One McLean (HQ) 1,377 CarMax Richmond (HQ) 806 Deloitte Arlington 3,437 DPR Construction Falls Church 151 Navy Federal Credit Union Vienna (HQ) 2,924 Navy Federal Credit Union Winchester 475 Rackspace Hosting Blacksburg 107 SRC Chantilly 131 Source: FORTUNE Magazine, 6 Feb 2012 © AIPMM 2012
  • 38. 5. Find the right opportunity © AIPMM 2012
  • 39. Assess An Employer’s Culture Before an Interview • Conduct an informational interview. • Review the company's annual report, website and other materials. • WetFeet.com provides key information and feedback from company employees. Source: Randall S. Hansen, Ph.D., “Uncovering a Company's Corporate Culture is a Critical Task for Job-Seekers,” Quintessential Careers © AIPMM 2012
  • 40. Before You Accept An Offer During an Interview • Spend time observing how current employees interact with each other, how they are dressed, and their level of courtesy and professionalism • Ask questions to get a feel for the corporate culture Source: Randall S. Hansen, Ph.D., “Uncovering a Company's Corporate Culture is a Critical Task for Job-Seekers,” Quintessential Careers © AIPMM 2012
  • 41. Questions To Ask • What 10 words would you use to describe • Are there opportunities for further your company? training and education? • What's it really like to work here? Do you • How do people get promoted around like it here? here? • What's is really important around here? • What behaviors get rewarded around • How are employees valued around here? here? • What skills and characteristics does the • How do you know what's going on around company value? here? • How do you know what is expected of • How effectively does the company you? communicate to its employees? • How do people from different departments interact? Source: Randall S. Hansen, Ph.D., “Uncovering a Company's Corporate Culture is a Critical Task for Job-Seekers,” Quintessential Careers © AIPMM 2012
  • 42. Key Takeaways 1 • Focus on shared values 2 • Identify your work values 3 • Assess your culture fit 4 • Identify a great workplace 5 • Find the right opportunity © AIPMM 2012
  • 43. Upcoming Training Courses Dates and Upcoming Courses Location 280 Group: Optimal Product Management and Marketing (OPM) Apr 16-18, 2012 Price: $2,495 per person; Pay only $1,995 per person when you register by Teqcorner, May 1st. Group discount of 10% when you register 3 people. To register, McLean, VA contact Melissa Holtzer at 408-832-1237 or at melissa@280group.com. 280 Group: Certified Product Manager (CPM®) Exam Intensive Prep Course Apr 19, 2012 Price: $1,295 per person; Includes 12-month AIPMM membership ($125 Teqcorner, savings) and exam fee ($395 savings). Pay only $795 per person when you McLean, VA register in conjunction with the Optimal Product Management (OPM) course. To register, contact Melissa Holtzer at 408-832-1237 or at melissa@280group.com. © AIPMM 2012
  • 44. Upcoming Training Courses Dates and Upcoming Courses Location CIL875: Certified Innovation Leadership May 17-18, 2012 - Igniting innovation and business growth (16 PDUs) Teqcorner Price: $1,697 per person; Pay only $1,597 per person when you register by McLean, VA May 9th. Group discount of $1,357 per person when you register 5 people. To register, contact Hector Del Castillo at hmdelcastillo@aipmm.com. PMM835: Creating Value Through Collaboration (16 PDUs) May 22-23, 2012 Price: $997 per person; Pay only $972 per person when you register by May Rockville, MD 14th. To register, contact Hector Del Castillo at hmdelcastillo@aipmm.com. © AIPMM 2012
  • 45. CIL875: Certified Innovation Leadership - Igniting innovation and business growth (16 PDUs) Date: Thursday, Friday, May 17-18, 2012 Time: 8:30 AM – 5:00 PM EDT Place: Teqcorner, McLean, VA Price: $1,697 per person This course covers best practices and proven methodologies to lead innovation efforts in order for your company to gain or maintain a competitive advantage using a sustainable approach. You will learn knowledge, skills, and tools to integrate and align strategic objectives with a managed and purposeful innovation culture. This course fully prepares you to take the Certified Innovation Leader (CIL) certification exam, which is administered at the end of day two. Price includes training, certification exam fee, AIPMM premium membership, and over 350 templates from Demand Metric. * Use promo code “pmimember” and pay only $1,597 per person when you register by May 9th. Group discount of 20% when you register 5 people. © AIPMM 2012
  • 46. CIL875: Certified Innovation Leadership - Igniting innovation and business growth (16 PDUs) Day 1 Day 2 Introduction Strategic Innovation Leverage and Phase 3: Develop Alignment (SILA) Phase 4: Develop Project Identification Phase 5: Qualify Business Case Development Phase 5: Launch Phase 1: Conceive Exam Review Phase 2: Plan Certified Innovation Leader (CIL®) Practice Questions Certification Exam © AIPMM 2012
  • 47. PMM835: Creating Value Through Collaboration (16 PDUs) Date: Tuesday, Wednesday, May 22-23, 2012 Time: 8:30 AM – 5:00 PM EDT Place: Rockville, MD Price: $997 per person This course covers best practices and proven methodologies to lead innovation efforts in order for your company to gain or maintain a competitive advantage using a sustainable approach. You will learn knowledge, skills, and tools to integrate and align strategic objectives with a managed and purposeful innovation culture. The complete product life cycle, from concept to retirement provides unlimited opportunities for innovation. You will learn how to define and implement an innovation process to create new revenue streams while maintaining operational effectiveness. *Use promo code “pmimember” and get $25 off if you register by May 14th. © AIPMM 2012
  • 48. PMM835: Creating Value Through Collaboration (16 PDUs) Day 1 Day 2 Background Why Product Management Matters Know Your Blind Spots The Role of a Product Manager Bringing It All Together The Importance of Project Management The Role of a Project Manager © AIPMM 2012
  • 49. For More Information About • AIPMM membership • Upcoming training courses in your area • Help to implement the right product strategy & process to grow your business © AIPMM 2012
  • 50. Join My Professional Network! Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based organizations.TM Product Marketing Director, AIPMM Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo Contact: hmdelcastillo@aipmm.com © AIPMM 2012

Editor's Notes

  1. AIPMM offers globally recognized certifications for product managers, product marketing managers and brand managers.Certified Product Manager (CPM), Certified Product Marketing Management (CPMM) and Agile Certified Product Manager (ACPM). Certification requires obtaining a college degree, minimum one year of experience, and passing a certification examination.
  2. A company's culture is described as the personality of an organization. It guides how employees think, act, and feel at work. Research has shown that great workplaces have lower voluntary employee turnover than their competitors, are able to recruit the best employees, provide top quality customer service and create innovative products. We will discuss the importance of employee-employer culture fit on job satisfaction. You will learn how to evaluate how well you fit your company’s culture and how this affects your career growth within your company.
  3. A company's culture is described as the personality of an organization. It guides how employees think, act, and feel at work. It is the collective way we do things within an organization. It is an area that is not always fully understood by many cross-functional managersand is not optimally utilized either in an organization.
  4. A company's culture is described as the personality of an organization. It guides how employees think, act, and feel at work. It is the collective way we do things within an organization. It is an area that is not always fully understood by many cross-functional managersand is not optimally utilized either in an organization.
  5. In their March 19, 2012 issue, FORTUNE magazine named the 50 most admired companies. The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group started with approximately 1,400 companies: the Fortune 1,000 (the 1,000 largest U.S. companies ranked by revenue), non-U.S. companies in Fortune’s Global 500 database with revenue of $10 billion or more, and the top foreign companies operating in the U.S.They then sorted the companies by industry and selected the 15 largest for each international industry and the 10 largest for each U.S. industry. A total of 698 companies from 32 countries were surveyed. (Due to an insufficient response rate, the results for 11 companies in the scientific, photographic, and control equipment industry were not published. In addition, due to the distribution of responses, only the aggregate scores and ranks for the 10 companies in the oil and gas equipment/services industry were published.) To create the 58 industry lists, Hay asked executives, directors, and analysts to rate companies in their own industry on nine criteria, from investment value to social responsibility. This year only the best are listed in the magazine: A company's score must rank in the top half of its industry survey. Online, all companies' results are displayed. To arrive at the top 50 Most Admired Companies overall, the Hay Group asked 3,855 executives, directors, and securities analysts who had responded to the industry surveys to select the 10 companies they admired most. They chose from a list made up of the companies that ranked in the top 25% in last year's surveys, plus those that finished in the top 20% of their industry. Anyone could vote for any company in any industry. The difference in the voting rolls is why some results can seem anomalous -- for example, although FedEx is one of the top 10 Most Admired Companies, it is second in the Delivery industry behind top-ranked UPS, which ranked 29th on the top 50 overall.
  6. Driven by the business strategy.Impacts the maturity and adoption of processes and tools.
  7. Defines the business structure.Average number of working hours, including options such as flextime and telecommuting.Work environment, including how employees interact, the degree of competition, and whether it's a fun or hostile environment, or something in between.Acceptable dress code, including the accepted styles of attire and things such as casual days.Office space you get, including things such as cubicles, window offices, and rules regarding display of personal items.Training and skills development you receive, which you need both on the job and to keep yourself marketable for future jobs and employers.Onsite perks, such as break rooms, gyms and play rooms, daycare facilities, and more.Amount of time outside the office you're expected to spend with co-workers.Interaction with other employees, including managers and top management.
  8. Corporate culture impacts your interaction with other employees, including managers and top management.Corporate culture impacts your career growth.
  9. Average number of working hours, including options such as flextime and telecommuting.Work environment, including how employees interact, the degree of competition, and whether it's a fun or hostile environment, or something in between.Acceptable dress code, including the accepted styles of attire and things such as casual days.Office space you get, including things such as cubicles, window offices, and rules regarding display of personal items.Training and skills development you receive, which you need both on the job and to keep yourself marketable for future jobs and employers.Onsite perks, such as break rooms, gyms and play rooms, daycare facilities, and more.Amount of time outside the office you're expected to spend with co-workers.Interaction with other employees, including managers and top management.
  10. Employee-Company Fit Impacts Career Growth.It’s a ripple effect.Fit impacts Job Satisfaction.Job Satisfaction impacts work performance/productivity. Work performance impacts high performance ratings. High performance ratings impact career growth.
  11. The Seven S Framework first appeared in "The Art of Japanese Management" by Richard Pascale and Anthony Athos in 1981.  References:For more about strategy and strategic management in general, look out "Strategic Management" by Dess & Miller (McGraw Hill 1993). If you want more on the 7S model, read Richard Pascale's subsequent "Managing on the Edge" (1990). 
  12. Hard Factors:Strategy: A set of actions that you start with and must maintainStructure: How people and tasks / work are organisedSystems: All the processes and information flows that link the organisation together"Hard" elements are easier to define or identify and management can directly influence them: These are strategy statements; organization charts and reporting lines; and formal processes and IT systems.
  13. Soft Factors:Shared Values: the values and beliefs of the company that shapes the destiny of the organisationStaff: How you develop managers (current and future)Skills: Dominant attributes or capabilities that exist in the organisationStyle:How managers behave"Soft" elements, on the other hand, can be more difficult to describe, and are less tangible and more influenced by culture. However, these soft elements are as important as the hard elements if the organization is going to be successful.
  14. Shared values of the organization are expressed in its management practices.
  15. Shared values are the core values of the company. They are evidenced in the corporate culture and the general work ethic.
  16. Three types of personal values:Physical values – one strives to achieve with regard to physical objects, work and one’s environment Interpersonal values – one seeks to express in relationships with other people Psychological values – one aspires to realize in one’s own personality & inner being Source: Personal Values, Wikia, 2012
  17. This is a structured approach for measuring Employee-Company fit.The alternative is to ask the following questions to people you work with.What 10 words would you use to describe our company?
  18. Additional Questions To AskWhat 10 words would you use to describe our company? How do people from different departments interact? Are there opportunities for further training and education? Around here what behaviors get rewarded? Do you feel as though you know what's going on? How effectively does the company communicate to its employees?
  19. Questions To Ask:How are decisions made and how are they communicated to the staff?What role does the person who gets this position play in decision-making?How does the organization emphasize working in teams?What are the organization's priorities for the next few years?What are the established career paths for employees in this position?
  20. Questions To Ask:What 10 words would you use to describe your company? What's it really like to work here? Do you like it here?Around here what's is really important? How are employees valued around here?What skills and characteristics does the company value?Do you feel as though you know what is expected of you?How do people from different departments interact?Are there opportunities for further training and education?How do people get promoted around here? Around here what behaviors get rewarded? Do you feel as though you know what's going on?How effectively does the company communicate to its employees?
  21. Questions To Ask:What 10 words would you use to describe your company? What's it really like to work here? Do you like it here?Around here what's is really important? How are employees valued around here?What skills and characteristics does the company value?Do you feel as though you know what is expected of you?How do people from different departments interact?Are there opportunities for further training and education?How do people get promoted around here? Around here what behaviors get rewarded? Do you feel as though you know what's going on?How effectively does the company communicate to its employees?
  22. The bottom line is that you are going to spend a lot of time in the work environment.If you want to be happy, successful, and productive, you'll want to be in a place where you fit the culture. A place where you can have a voice, be respected, and have opportunities for growth.
  23. Here is an upcoming training opportunity that I will lead.
  24. Here is an upcoming training opportunity that I will lead.
  25. Contact me for any of the following:Obtain information about upcoming certification courses in your area.Let me know how I can help your business grow by defining and implementing the right product strategy.Obtain the answer worksheet.Obtain copies of these slides.
  26. Contact me for any of the following:Obtain information about upcoming certification courses in your area.Let me know how I can help your business grow by defining and implementing the right product strategy.Obtain the answer worksheet.Obtain copies of these slides.