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Transform Your Career With An AIPMM Certification

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If your goal is to transform your career to lead product teams within your organization, or obtain a promotion with a new company, adding an AIPMM certification to your list of accomplishments may be ...

If your goal is to transform your career to lead product teams within your organization, or obtain a promotion with a new company, adding an AIPMM certification to your list of accomplishments may be just the proof you need to prove your knowledge and expertise to hiring managers or superiors.

Product managers tend to arrive in their role from many paths of entry, and a certification demonstrates you understand the core competencies of the role and that you can effectively manage a product at any point within its life cycle. AIPMM's certifications are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

You can view the video here: http://youtu.be/xmyQcKIW9qU.

Follow the links below for more information on upcoming courses from the 280 Group:
CPM Certification Prep Course, Sep 8-9, Regus Alewife Station, Cambridge, MA
http://bit.ly/1mqBnbB

CPMM Certification Prep Course, Sep 10-11, Regus Alewife Station, Cambridge, MA
http://bit.ly/1mAxxOT

CPM Certification Prep Course, Dec 8-9, Teqcorner, McLean, VA
http://bit.ly/VSoOfV

CPMM Certification Prep Course, Dec 10-11, Teqcorner, McLean, VA
http://bit.ly/1osNxzc

Looking for a coach to accelerate your product marketing & management career?
Set up a free initial 30-minute session for more information: http://bit.ly/1gBFdaD.

Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, contact AIPMM at certification@aipmm.com.

Upcoming Events
Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/.

About AIPMM
With members in over 60 countries, the Association of International Product Marketing and Management (AIPMM) is the authority in product management knowledge. It is the worldwide certifying body of product team professionals. AIPMM members are strongly encouraged to pursue certification as evidence of their commitment to product management, product marketing and brand management as a profession.

AIPMM is the world's largest professional organization of product managers, brand managers, product marketing managers and other product leaders who are responsible for guiding their companies, or clients, through a constantly changing business landscape.

An AIPMM certification empowers your product team to make smarter decisions and get better results, raise your team's level of effectiveness and competence, and strengthen your company's product portfolio.

Need Assistance?
Contact me to set up a free initial consultation session. Let me know how I can help you grow your business, grow your product team, or create and build your own brand.

I look forward to hearing from you.

Regards,
Hector Del Castillo
http://linkd.in/hdelcastillo

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    Transform Your Career With An AIPMM Certification Transform Your Career With An AIPMM Certification Presentation Transcript

    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Hector Del Castillo linkd.in/hdelcastillo
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Product management and product marketing are critical business functions that guide executives and entrepreneurs to make smarter decisions and get better results.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo According to a recent CBS News report, product management is the 4th most valuable corporate position with only CEO’s, Executives and General Managers ranked higher.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Certified Product Manager Certified Product Marketing Manager
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Why Get Certified
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Why Get Certified 1. Enhances your credibility and reputation.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Why Get Certified 2. Validates your expertise and abilities.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Why Get Certified 3. Grants a globally recognized mark of distinction.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Why Get Certified 4. Enhances opportunities for career advancement.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Why Get Certified 5. Connects you with experts and thought leaders.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Why Get Certified 6. Strengthens your influential and collaborative skills.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Why Get Certified 7. Demonstrates commitment to your profession.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Why Certify Your Team
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Why Certify Your Team 1. Enables smarter decisions, better results.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Why Certify Your Team 2. Enhances team effectiveness by aligning key activities.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Why Certify Your Team 3. Strengthens your company’s product portfolio.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo What Is ProdBOK®? Source: © 1998-2013, AIPMM, All Rights Reserved.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Sets A Global Standard • Introduces the steps of a product life cycle • Describes widely accepted techniques and methodologies • Identifies key terms, deliverables and essential tools Description: Amazon.com Keyword: ProdBOK
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Seven Phase Product Life Cycle Source: © 1998-2013, AIPMM, All Rights Reserved. GatePhase
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo What Is A Product? Source: © 1998-2013, AIPMM, All Rights Reserved.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo A good, service or combination of both Source: © 1998-2013, AIPMM, All Rights Reserved.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo What Others Are Saying About AIPMM Certifications
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Testimonials "Thanks again for a wonderful workshop. I am really pleased with the CPM/CPMM certifications. It’s fantastic to have an official third party validation of my skill set in product management and product marketing that I can show prospective employers. The certifications have differentiated me from other candidates and have helped me get additional interviews. Furthermore, I believe they were instrumental in helping me get an outstanding job offer last week!" - Michael Jouaneh, MBA, CPM, CPMM
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Testimonials “There is definitely a sense of pride in knowing that I proved to myself and others I know the best practices for Product Management. In addition, recruiters have said it makes my resume stand out from the rest.” - Holly Hansen, CPM, CPMM
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Testimonials "The exam itself was a challenging (and humbling) experience. It measures thorough understanding of the essential product management principles. I will certainly recommend it to others, and look for certified candidates when I hire product managers. Congratulations to AIPMM on setting a long- needed bar to measure competence in this field!" - Linda Merrick, CPM
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Certification Process
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Eligibility Criteria In order to apply for an AIPMM Certification Examination, candidates must have: • At least one year of experience in the field of product management (or its equivalency) • Completed an acceptable course of study • Must be an AIPMM member 29
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Agile Certified Product Manager (ACPM®) • Indicates a thorough understanding of basic and advanced strategic and tactical concepts in agile product management. • Ensures that those who pass the exam fully understand agile product management and are able to apply the concepts immediately to be more effective in their jobs.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo ACPM® Certification Exam • Closed-book exam • Comprised of 60 multiple-choice questions in the following key areas: – Agile development (Scrum, XP, Lean) – Release management and planning – Documentation – Organizing around Agile launches – Roadmapping – Distributed/larger teams – Integrating agile within a traditional product process • Passing score is 85% • Total time allowed for exam: 45 min. For more information about the certification exam, go to ACPM® Certification Exam.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Certified Product Manager (CPM®) • Understands the process and deliverables for championing great products • Able to manage products throughout the product life cycle, from inception through to launch. • Effectively orchestrates internal activities to ensure the best possible product outcome.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo CPM® Certification Exam • Closed-book exam • Comprised of 120 multiple-choice and a few essay questions in the following key areas: — Tools & Measurements [5%] — Strategy [10%] — New Product Development methodology [10%] — Teams, People & Organizational Issues [15%] — Marketing Research, Business Plans & Documentation Processes [25%] — PLM with an emphasis on effective, real-world decision-making [35%] • Passing score is 74% • Total time allowed for exam: 2 hours For more information about the certification exam, go to CPM® Certification Exam.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Certified Product Marketing Manager (CPMM®) • Understands the product marketing process and activities which are responsible for ensuring the success of the product in the marketplace. • Understands pricing actions, product- focused marketing activities and how a product marketing professional represents the product to sales people, channel partners and customers.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo CPMM® Certification Exam • Closed-book exam • Comprised of 120 multiple-choice and a few essay questions in the following key areas: – Launch Process and Methods [35%] – Marketing Strategy [10%] – Market Research [10%] – Teams, People & Organizational Issues [15%] – Budgeting Process [5%] – Writing Business Plans [5%] – Distribution Channels [10%] – Pricing Strategy [10%] • Passing score is 74% • Total time allowed for exam: 2 hours For more information about the certification exam, go to CPMM® Certification Exam.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Recommended Certification by Role Product Director Senior Product Manager Product Manager Associate Product Manager CPM®, CPMM® & Certified Innovation Leader (CIL®) CPM® & Certified Product Marketing Manager (CPMM®) Certified Product Manager (CPM®) AIPMM ProdBOK® Training
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo COURSE PREVIEW
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Why Attend a Prep Course 1. Fully prepares you for certification.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Why Attend a Prep Course 2. Expands your skills and knowledge.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Why Attend a Prep Course 3. Master the product life cycle and planning process.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Why Attend a Prep Course 4. Understand the process to align business, marketing and product strategies.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Why Attend a Prep Course 5. Obtain product life cycle management productivity tools.
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo CPM® Course Description Covers advanced strategies and methodologies to plan and manage any product throughout each stage of its life cycle. This includes a review and practice questions to fully prepare participants to take the CPM® certification exam. Course includes: • 14 hours of instructor-led review • Course handbook • Single-user license for product management life cycle templates and references from the 280 Group ($99 value per person) • CPM® certification exam fee ($395 value per person) Source: 280 Group
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo CPM® Prep Course Outline Day One • Introduction • What is Product Management • Product Lifecycle • Understanding Goods & Services • Product Decisions • Strategic Planning Day Two • Useful Tools • Marketing Mix • Product Positioning • Value Creation • Exam Review & Guidelines • CPM® Certification Exam Source: 280 Group
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo CPMM® Course Description Covers advanced strategies and methodologies to plan and market any product throughout each stage of its life cycle. This includes a review and practice questions to fully prepare participants to take the CPMM® certification exam. Course includes: • 14 hours of instructor-led review • Course handbook • Single-user license for product management life cycle templates and references from the 280 Group ($99 value per person) • CPMM® certification exam fee ($395 value per person) Source: 280 Group
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo CPMM® Prep Course Outline Day One • Introduction • Product Marketing • Marketing Mix • Seven Phase Product Management Framework • Understanding Goods and Services • Understanding Brands • Strategy • Market Research Day Two • Buyer Behavior • Marketing Process • Marketing Communications • Integrated Marketing Communications • Distribution Channels • Exam Review & Guidelines • CPMM® Certification Exam Source: 280 Group
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Product Management Life Cycle Toolkit™ Document Purpose Description Market Needs Describe market trends and customer needs Describes the business or consumer challenges to be solved, through an analysis of market needs, user personal and usage scenarios Product Description Describe the product and its bundle of benefits Describes the whole solution based on its benefits, value proposition, expected usage, features and requirements. Includes initial estimate of cost and revenue. Market Strategy Determine how to take the product to market Captures long term goals, positioning and messages to be conveyed to target customers and segments Business Case Evaluate opportunity Captures the reasoning for initiating a product idea and determines whether the effort should proceed based on profitability or strategic fit Roadmap Determine long term goals and objectives Describes long term vision and objectives for a product or product portfolio Beta Plan Ensure product is ready Describes the plan to verify that the product is ready for market launch by obtaining feedback from prospective target customers Launch Plan Create initial awareness and leads Describes the plan for raising awareness of a product and achieving agreed upon goals Marketing Plan Create demand and meet revenue goals Includes tactics, budget, timeline, and activities that will support the creation of leads and reaching new customers End of Life Plan Minimize customer and profitability disruptions Describes the best approach to discontinue a product with a smooth transition to avoid negative consequences Source: 280 Group Product Management Life Cycle Toolkit™
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Who Should Attend • Self-taught product managers seeking to validate their expertise and expand skills • People with limited experience spearheading product teams • Senior managers having trouble getting the results they want from their product team • Anyone seeking formal product marketing and management training and skills
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Key Takeaways • AIPMM credentials are world renowned1 • Validates your expertise to guide decisions2 • Demonstrates your team’s competence3 • Builds management’s confidence level4 • Empowers high performing product teams5
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Free Coaching Session If you are looking for a coach to accelerate your career in product management and marketing, submit the following: • Full Name • Company Name • Email Address • Phone Number Visit: http://bit.ly/1gBFdaD
    • © 2014 H. Del Castillo, All Rights Reserved. Linkd.in/hdelcastillo Upcoming Courses Certified Product Manager® Sep 8-9, 2014 – Boston Metro Area Dec 8-9, 2014 – DC Metro Area Certified Product Marketing Manager® Sep 10-11, 2014 – Boston Metro Area Dec 10-11, 2014 – DC Metro Area Click on the dates above for more information.