Too Busy to Plan Handout - AIPMM Webcast


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This is a handout for the "Too Busy To Plan?" webcast.

Tom Cooper, Principal, Bright Hill Group, knows something about feeling too busy to plan. Over more than 20 years he has worked as a technology leader in product management and project management in companies from startups to Fortune 500. He has seen no plans, good plans and bad ones, too. Tom works with teams to help them focus on what is wildly important and begin to take steps toward making that a reality. In this hands-on session, he will help participants identify what they should work on first - and they will leave with a clear and specific action plan about how to get there!

The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

I have over 15 years of experience helping product-driven companies grow by realigning their business, market and product strategies and building and directing high performing cross-functional product teams to transform products to wealth. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create great products that delight customers and create demand.

Let me know how I can help you accelerate your career, connect with others, or grow your product-driven business by implementing a product and innovation strategy and process to create new revenue streams using a sustainable approach.

Connect with me to set up an appointment. I look forward to hearing from you.

Hector Del Castillo

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Too Busy to Plan Handout - AIPMM Webcast

  1. 1. Too  Busy  To  Plan?In  preparing  for  battle  I  have  always  found  that  plans  are  useless,  but  planning  is  indispensable.-­‐-­‐  Dwight  D.  Eisenhower Do Goals Work? 2x Income 13% 3% 84% 10X Income! No Goals Not Written Clear, Written “Quick  List”  Method  1. __________________________2. __________________________3.__________________________Page  1  of  3   Copyright  2012  BrightHill  Group
  2. 2. Too  Busy  To  Plan? Goals  “Breakdown”1. Goal  area  1 1.1. _______________________________________________ 1.2. _______________________________________________ 1.3. _______________________________________________2. Goal  Area  2 2.1. _______________________________________________ 2.2._______________________________________________ 2.3._______________________________________________3. Goal  Area  3 3.1. _______________________________________________ 3.2._______________________________________________ 3.3._______________________________________________Page  2  of  3   Copyright  2012  BrightHill  Group
  3. 3. Too  Busy  To  Plan? Too  Busy  To  Plan?  WorkshopAre  your  executives  and  team  members  overwhelmed  by   • the  ringing  phone,   • piles  of  emails  and  text  messages,  or • endless  deadlines?Do  they  need  to  find  a  way  to  stop  being  so  reactive?Most  of  us  are  overwhelmed.    Distractions  abound,  and  most  of  us  fall  prey  to  them  from  time  to  time.    Sadly,  science  tells  us  that  this  “busy-­‐ness”  kills  the  success  of  your  plans  and  priorities!Key  benefitsToo  Busy  To  Plan  allows  your  team  to   • Easily  identify  the  most  important  areas   • Focus  on  what  is  wildly  important • Delegate  or  delete  the  rest • Set  clear,  specific  goals • Take  immediate  and  aggressive  action   • Be  accountable  to  deliver  real  results  that  add  to  your  bottom  lineModules • “Defining  Reality”  -­‐  A  realistic  view  -­‐  Where  we  are  now? • “Defining  your  Destination”  -­‐  Where  are  you  going? • “Deliberate  Design”  -­‐  How  will  you  get  there? • “Clear  Commitments”  -­‐  Specific  goals  and  accountability  for  the  next  90  days.FormatToo  Busy  To  Plan  is  delivered  as  a  group  workshop. • Quarterly  full  day  sessions  over  a  calendar  year. • Too  Busy  To  Plan  is  action-­‐oriented.     • Participants  create  and  are  accountable  to  their  customized  actionable,  achievable   90  day  plan  with  specific  measurements. • Participants  have  access  to  coaching  throughout  the  year  to  help  them  make  course   corrections  and  to  stay  on  target. Interested  in  learning  more?     Call  Tom  at  240-­‐668-­‐4799Page  3  of  3   Copyright  2012  BrightHill  Group