The Seven-Phase Product Life Cycle- H. Del Castillo, AIPMM
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Product experts understand that all products go through a life cycle. Many of the most innovative companies have adopted a product life cycle management process to increase the likelihood of success ...
Product experts understand that all products go through a life cycle. Many of the most innovative companies have adopted a product life cycle management process to increase the likelihood of success for new products in the marketplace. This session discusses the benefits of implementing the seven-phase product life cycle, which is the basis for the Association of International Product Management & Marketing (AIPMM) Body of Knowledge (ProdBOK®).
Product vendors which understand and implement this process have a higher likelihood of building great products that delight customers and are more profitable. A company risks product failure if it leaves out any of these because it doesn’t consider critical issues. Join this session to understand key activities and deliverables performed by cross-functional teams that must be considered within each phase of the product life cycle.
Join Hector Del Castillo as he shares his insights on why adopting the seven-phase product life cycle can reduce the time to market for new products, increase organizational efficiency and create new revenue streams for your company using a sustainable approach.
About the Speaker
Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies by building and directing high performing product teams, improving core business processes and establishing strategic partnerships. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow by strengthening their product portfolio and creating new revenue streams.
For more information regarding this topic or certification courses near you, contact Hector Del Castillo.
With members in nearly 70 countries, the AIPMM is the worldwide certifying body of product team professionals. AIPMM members are strongly encouraged to pursue certification as evidence of their commitment to product management, product marketing and brand management as a profession.
The Association of International Product Marketing and Management (AIPMM) is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their companies, or clients, through a constantly changing business landscape.
An AIPMM certification empowers your product team to make smarter decisions and get better results, raise your team's level of effectiveness and competence, and strengthen your company's product portfolio.
Contact me to set up a free initial consultation session. Let me know how I can help you grow your business, grow your product team, or create and build your own brand.
I look forward to hearing from you.
Hector Del Castillo
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