Hector Del Castillo                linkd.in/hdelcastillo© AIPMM 2012                   November 3, 2012     www.aipmm.com
I want to thank everyone who attended the   AIPMM sessions at ProductCamp SoCal 2012.   I welcome your feedback regarding ...
Tweet About Us!        Hector:         @hmdelcastillo        AIPMM:          @AIPMM        ProdMgmtTalk:   #ProdMgmtTalk  ...
Hector Del Castillo   • Senior consultant with over 10 years of experience transforming     products to profit for technol...
© AIPMM 2012   www.aipmm.com
The Hub Of All Things Product ManagementCommunity                                                                         ...
The Hub Of All Things Product ManagementCommunity                                                                         ...
The Hub Of All Things Product ManagementCommunity                                                                         ...
The Hub Of All Things Product ManagementCommunity                                                                         ...
AIPMM Overview   • With members in 65 countries, the AIPMM is the worldwide     certifying body of product team profession...
• Network with experts   Why Our Members Join     and thought leaders                          • Learn best practices,    ...
AIPMM Certifications  AIPMM offers globally recognized certifications:  • Certified Product Manager (CPM®)  • Certified Pr...
Win!   Participate, ask questions and stay until the end to be entered into a drawing   to win one AIPMM Premium Membershi...
FEATURED PRESENTATION© AIPMM 2012                  www.aipmm.com
What We Will Discuss   1.   Barriers to entry   2.   Common challenges   3.   Tips to prosper   4.   Key takeaways© AIPMM ...
Why should we hire you?© AIPMM 2012                 www.aipmm.com
Product Managers create and deliver value to customers, executives and investors to create new revenue streams for a busin...
What is the greatest barrier to enter a product   management position within your company?   What is the greatest barrier ...
Barriers To Entry1. No prior related   management experience© AIPMM 2012                       www.aipmm.com
Barriers To Entry2. Lack formal training© AIPMM 2012                       www.aipmm.com
Barriers To Entry3. Lack understanding of the   product life cycle and   planning process© AIPMM 2012                     ...
Barriers To Entry4. Lack strong leadership and   interpersonal skills© AIPMM 2012                       www.aipmm.com
Barriers To Entry5. Lack knowledge to align   business, market and product   strategies© AIPMM 2012                       ...
Common Challenges   • Few people understand the role   • Roles and responsibilities can be very unclear        – Get drawn...
Exceptional Product Managers orchestrate the internal value chain.© AIPMM 2012                www.aipmm.com
Exceptional Product                                               Managers create and                                     ...
Exceptional Product Managers master and direct the product planning process.               AIPMM Product Management Framew...
Exceptional Product                                   Managers cultivate a culture                                   that ...
TIPS TO PROSPER AS A PRODUCT      MANAGER OR MARKETER© AIPMM 2012                     www.aipmm.com
1. Organize Your Search© AIPMM 2012                       www.aipmm.com
How do you organize your job search?   •   Keep records in my computer.   •   Use job board tools.   •   Use online tool. ...
Use Leading Social Media Tools© AIPMM 2012                       www.aipmm.com
Use Leading Tools   •   Track status of opportunities   •   Manage your professional contacts   •   Follow target companie...
AIPMM Career Pathfinder                                 Source: AIPMM Career Pathfinder© AIPMM 2012                       ...
2. Expand Your Professional Network© AIPMM 2012                         www.aipmm.com
Join Professional Groups© AIPMM 2012                              www.aipmm.com
Join Industry Chats© AIPMM 2012                         www.aipmm.com
Follow Thought Leaders© AIPMM 2012                            www.aipmm.com
3. Stand Out From The Crowd© AIPMM 2012                      www.aipmm.com
Brand Yourself© AIPMM 2012                    www.aipmm.com
Identify Key Differentiators   • Diplomas                • Webcasts   • Certifications          • Blogs   • Certificates  ...
Sharpen Your Sales Pitch© AIPMM 2012                              www.aipmm.com
4. Market Early, Market Often© AIPMM 2012                        www.aipmm.com
Get The Word Out© AIPMM 2012                      www.aipmm.com
Create a Buzz© AIPMM 2012                   www.aipmm.com
Create Traffic To Your Profile© AIPMM 2012                               www.aipmm.com
Hyperlink Marketing Collateral               Hector Del Castillo, PMP, CPM, CPMM      Transforming products to profit for ...
Think Like a Publisher© AIPMM 2012                            www.aipmm.com
5. Deliver Value, Success Will Follow© AIPMM 2012                     www.aipmm.com
Cultivate Communities© AIPMM 2012                           www.aipmm.com
Coach and Mentor Others© AIPMM 2012                             www.aipmm.com
Find Opportunities To Lead© AIPMM 2012                            www.aipmm.com
Share Your Knowledge© AIPMM 2012                          www.aipmm.com
6. Invest in Your Future© AIPMM 2012                       www.aipmm.com
Find Coaches and Mentors© AIPMM 2012                          www.aipmm.com
Execute Your Growth Plan© AIPMM 2012                              www.aipmm.com
Sample Professional Growth Plan                                                                               Planned   St...
Develop Marketable Skills© AIPMM 2012                               www.aipmm.com
Get Certified© AIPMM 2012                   www.aipmm.com
7. Expand Your Knowledge© AIPMM 2012                       www.aipmm.com
Always Be Learning© AIPMM 2012                        www.aipmm.com
Find Training Opportunities© AIPMM 2012                             www.aipmm.com
Adopt Leading Productivity Tools                      Source: Why AIPMM Membership Boosts Your Productivity© AIPMM 2012   ...
8. Find a great workplace© AIPMM 2012                   www.aipmm.com
What Makes A Great Workplace   • Employees trust the people they work for   • Employees take pride in what they do   • Emp...
Top 10 Companies To Work For       Rank      Company                        Job Growth U.S. Employees         1       Goog...
Assess An Employer’s Culture   Before an Interview   • Conduct an informational interview.   • Review the companys annual ...
Before You Accept An Offer   During an Interview   • Spend time observing how current employees     interact with each oth...
Ask The Right Questions   •   How are employees valued around here?   •   How are decisions made and how are they communic...
Key Takeaways          1    • Organize your search          2    • Expand your professional network          3    • Stand ...
Useful Links  •   Newsletter: http://bit.ly/News110112  •   Website: http://www.aipmm.com  •   Ambassador’s Council: http:...
References   • Why AIPMM Membership Boosts Your     Productivity, http://slidesha.re/LVPotE   • Why Exceptional Product Ma...
Join AIPMM   AIPMM Premium Membership                                      Price: $175 per year   With members in 65 count...
Please Join Us Again!   AIPMM Webinar Series Fridays   Nov 9  How To Use Agile Ideas For Lean Product Innovation   Nov 16 ...
UPCOMING EVENTS© AIPMM 2012            www.aipmm.com
Upcoming Courses                                                                        Dates and  Upcoming Courses       ...
COURSE PREVIEW© AIPMM 2012           www.aipmm.com
Upcoming Training Courses   The following training courses from the 280   Group and AIPMM will be offered in the   Souther...
280 Group: Optimal Product   Management & Marketing (OPM)         Date:       Spring 2013 (3 Days)         Time:       8:3...
Optimal Product Management    Day One: Foundation                               Day Two: Product Management    Overview   ...
280 Group: CPM® Exam Intensive Prep      Date:           Spring 2013      Time:           8:30 AM – 5:00 PM EDT      Place...
CPM® Exam Intensive Prep Course       Morning                                          Afternoon       Introduction       ...
Product Innovation Leadership -   Igniting innovation and business growth (16 PDUs)        Date:     Spring 2013        Ti...
Product Innovation Leadership -   Igniting innovation and business growth (16 PDUs)        Day 1                          ...
Creating Value Through Collaboration -   High Performance Project Management (16 PDUs)        Date:    Spring 2013        ...
Creating Value Through Collaboration -   High Performance Project Management (16 PDUs)   Learning Objectives   • Clearly i...
For More Information About   • AIPMM membership benefits   • Certification courses in your area   • How to prepare to take...
Hector Del Castillo, PMP, CPM, CPMM               Transforming products to profit for technology-based organizations.TM   ...
The Product Manager Pathfinder - ProductCamp SoCal - H. Del Castillo, AIPMM
Upcoming SlideShare
Loading in...5
×

The Product Manager Pathfinder - ProductCamp SoCal - H. Del Castillo, AIPMM

463

Published on

Thanks everyone who attended and participated in the sessions offered by the Association of International Product Marketing and Management (AIPMM) at ProductCamp SoCal 2012.

With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the hub of all things product management. It is where product professionals go for answers.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process

AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.

AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).

AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
463
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Follow us and tweet about us.
  • AIPMM offers globally recognized certifications for product managers, product marketing managers and brand managers.Certified Product Manager (CPM), Certified Product Marketing Management (CPMM) and Agile Certified Product Manager (ACPM). Certification requires obtaining a college degree, minimum one year of experience, and passing a certification examination.
  • IntroductionAre you currently looking for a new job? Are you a contractor or consultant in between engagements? This presentation is for current job seekers, independent contractors and independent consultants. It is for those of you who are looking for new job, contract, or consulting opportunities. It is also for those of you who are frustrated in your current job.I’ll discuss how to accelerate your job search using LinkedIn, Twitter and other social media.
  • You first need to identify market trends.Who’s hiring and why?Use LinkedIn to identify companies who are hiring. Use Twitter,Facebook and/or YouTube to track them.
  • You must keep careful records of everything, including contacts, dates, interviews and follow-ups. Web sites such as JobFiler.com or JibberJobber.com offer tools to make your search easier. Read more: How to Organize Your Job Search | eHow.com
  • Use Social Media as alternate distribution channels to reach target companies and hiring managers.Article: Use Facebook, Twitter, and LinkedIn to Network Your Way Into a Job.By Alexis Grant, US News and World ReportEveryone’s talking about using social media for job-hunting. But how, exactly, should you do that? Here are 10 smart and strategic ways to network your way into a job using three popular online tools: Facebook, Twitter, and LinkedIn.LinkedIn is a website to find and be found. It is the world's largest professional network with over 100 million members and growing rapidly. It’s the most widely used tool to network and find job leads.Twitter is a real-time information network that connects you to what is happening right now with people, groups or companies that you want to follow.Facebook is a social media tool that allows you to connect with people, groups or companies that you want to follow.Use Facebook and Twitter to complement your networking using LinkedIn.Use YouTube to find career advice and track companies.Seek out job-search advice.All four of these networks are great places to find advice on job-hunting and mingle with other job seekers. Join LinkedIn groups that focus on job search. Follow career experts on Twitter, and “like” their pages on Facebook. That way you’ll get tips for your search even when you’re not looking for them.
  • Discuss the AIPMM Job Board and Career Pathfinder.Organize your professional contactsTrack status of opportunitiesFollow companiesTrack hiring managersImplement marketing campaignsObtain status reports
  • Discuss the AIPMM Job Board and Career Pathfinder.Organize your professional contactsTrack status of opportunitiesFollow companiesTrack hiring managersImplement marketing campaignsObtain status reports
  • You first need to identify market trends.Who’s hiring and why?Use LinkedIn to identify companies who are hiring. Use Twitter,Facebook and/or YouTube to track them.
  • Join professional or industry groups.
  • Join industry chats on LinkedIn and Twitter.Look for chats that revolve around your industry, or better yet, the industry you want to work in. Joining online conversations helps you keep up-to-date on the industry, meet helpful contacts, and showcase your expertise in your field. You may also want to network with other job seekers through weekly conversations like #jobhuntchat or #careerchat.
  • Join industry chats on LinkedIn and Twitter.Look for chats that revolve around your industry, or better yet, the industry you want to work in. Joining online conversations helps you keep up-to-date on the industry, meet helpful contacts, and showcase your expertise in your field. You may also want to network with other job seekers through weekly conversations like #jobhuntchat or #careerchat.
  • Tips to Stand Out: PositioningIdentify key differentiatorsBrand yourselfPosition yourselfCreate a compelling sales pitchContinually sharpen your message
  • Identify your key differentiators.
  • Your sales pitch should be compelling and concise.You should be able to deliver it in 30 seconds or less.
  • Hyperlink your marketing collateral.Add the URL for your Twitter handle and LinkedIn profile to your contact information on your resume. (But don’t add your Facebook profile, since that’s private.) Not only does this offer the employer another way of getting in touch with you and seeing how you interact online, it also shows that you’re social media-savvy, a skill valued by many employers.
  • You first need to identify market trends.Who’s hiring and why?Use LinkedIn to identify companies who are hiring. Use Twitter,Facebook and/or YouTube to track them.
  • You first need to identify market trends.Who’s hiring and why?Use LinkedIn to identify companies who are hiring. Use Twitter,Facebook and/or YouTube to track them.
  • You first need to identify market trends.Who’s hiring and why?Use LinkedIn to identify companies who are hiring. Use Twitter,Facebook and/or YouTube to track them.
  • You first need to identify market trends.Who’s hiring and why?Use LinkedIn to identify companies who are hiring. Use Twitter,Facebook and/or YouTube to track them.
  • You first need to identify market trends.Who’s hiring and why?Use LinkedIn to identify companies who are hiring. Use Twitter,Facebook and/or YouTube to track them.
  • Use your career plan as a professional development roadmap.
  • You first need to identify market trends.Who’s hiring and why?Use LinkedIn to identify companies who are hiring. Use Twitter,Facebook and/or YouTube to track them.
  • Questions To Ask:How are decisions made and how are they communicated to the staff?What role does the person who gets this position play in decision-making?How does the organization emphasize working in teams?What are the organization's priorities for the next few years?What are the established career paths for employees in this position?
  • Questions To Ask:What 10 words would you use to describe your company? What's it really like to work here? Do you like it here?Around here what's is really important? How are employees valued around here?What skills and characteristics does the company value?Do you feel as though you know what is expected of you?How do people from different departments interact?Are there opportunities for further training and education?How do people get promoted around here? Around here what behaviors get rewarded? Do you feel as though you know what's going on?How effectively does the company communicate to its employees?
  • Additional Questions To AskWhat 10 words would you use to describe our company? How do people from different departments interact? Are there opportunities for further training and education? Around here what behaviors get rewarded? Do you feel as though you know what's going on? How effectively does the company communicate to its employees?
  • Here is an upcoming training opportunity that I will lead.
  • Here is an upcoming training opportunity that I will lead.
  • Here is an upcoming training opportunity that I will lead.
  • Here is an upcoming training opportunity that I will lead.
  • Contact me for any of the following:Obtain information about upcoming certification courses in your area.Let me know how I can help your business grow by defining and implementing the right product strategy.Obtain the answer worksheet.Obtain copies of these slides.
  • The Product Manager Pathfinder - ProductCamp SoCal - H. Del Castillo, AIPMM

    1. 1. Hector Del Castillo linkd.in/hdelcastillo© AIPMM 2012 November 3, 2012 www.aipmm.com
    2. 2. I want to thank everyone who attended the AIPMM sessions at ProductCamp SoCal 2012. I welcome your feedback regarding this topic. Contact me with any comments or questions. I look forward to seeing you again soon.© AIPMM 2012 www.aipmm.com
    3. 3. Tweet About Us! Hector: @hmdelcastillo AIPMM: @AIPMM ProdMgmtTalk: #ProdMgmtTalk PC SoCal: #pcSC© AIPMM 2012 www.aipmm.com
    4. 4. Hector Del Castillo • Senior consultant with over 10 years of experience transforming products to profit for technology-based companies • AIPMM Body of Knowledge (ProdBOK®) Contributor • Established companies – Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies • Small companies and startups – Nextone Communications, Smith Micro Software • Launched 27+ Products for global deployment – HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional Development • Certified PMP®, CPM® and CPMM® • University of California at Santa Barbara, MS EE • University of Texas at El Paso, MS EE, BS EE© AIPMM 2012 www.aipmm.com
    5. 5. © AIPMM 2012 www.aipmm.com
    6. 6. The Hub Of All Things Product ManagementCommunity CertificationSubject Matter Experts & Like-Minded Peers to ask Certification can help to improve bothquestions organizational performance and individual career aspirations as part of a managed skills development approach.Connections ContentConnecting our members through multiple social media Hundreds of practical templates, examples, and informationnetworks extends our reach© AIPMM 2012 www.aipmm.com
    7. 7. The Hub Of All Things Product ManagementCommunity CertificationSubject Matter Experts & Like-Minded Peers to ask Certification can help to improve bothquestions organizational performance and individual career aspirations as part of a managed skills development approach.Connections ContentConnecting our members through multiple social media Hundreds of practical templates, examples, and informationnetworks extends our reach© AIPMM 2012 www.aipmm.com
    8. 8. The Hub Of All Things Product ManagementCommunity CertificationSubject Matter Experts & Like-Minded Peers to ask Certification can help to improve bothquestions organizational performance and individual career aspirations as part of a managed skills development approach.Connections ContentConnecting our members through multiple social media Hundreds of practical templates, examples, and informationnetworks extends our reach© AIPMM 2012 www.aipmm.com
    9. 9. The Hub Of All Things Product ManagementCommunity CertificationSubject Matter Experts & Like-Minded Peers to ask Certification can help to improve bothquestions organizational performance and individual career aspirations as part of a managed skills development approach.Connections ContentConnecting our members through multiple social media Hundreds of practical templates, examples, and informationnetworks extends our reach© AIPMM 2012 www.aipmm.com
    10. 10. AIPMM Overview • With members in 65 countries, the AIPMM is the worldwide certifying body of product team professionals. • The only organization that addresses the entire product lifecycle (inception to obsolescence) throughout any industry • Presently has offerings in North America, Europe, Middle East, Australia and Southeast Asia. • Membership benefits include eligibility for the Certification Programs, discounts to AIPMM conferences, and access to the Career Center, peer Forums, tools, templates and publications.© AIPMM 2012 www.aipmm.com
    11. 11. • Network with experts Why Our Members Join and thought leaders • Learn best practices, proven strategies and methodologies • Expand their knowledge and soft skills. • Sharpen their leadership and influential skills • Validate their expertise with internationally recognized certifications. • Obtain tools to enhance their productivity© AIPMM 2012 www.aipmm.com
    12. 12. AIPMM Certifications AIPMM offers globally recognized certifications: • Certified Product Manager (CPM®) • Certified Product Marketing Manager (CPMM®) • Agile Certified Product Manager (ACPM®) • Certified Innovation Leader (CIL®) • Certified Brand Manager (CBM®)© AIPMM 2012 www.aipmm.com
    13. 13. Win! Participate, ask questions and stay until the end to be entered into a drawing to win one AIPMM Premium Membership (worth $175/year) that includes: • Eligibility for AIPMM Certification Exams and intensives • AIPMM Career Pathfinder with Silver Level access (valued at $60/year) and free access to Premium Level Access for 14 days, followed by opportunity to upgrade for $80/year ($99 value) • Demand Metric premium level membership for 1 year with access to AIPMM ProdBOK® Productivity Tools ($497 value) • Current trainings, workshops, and on-going educational opportunities for career advancement • Access to private AIPMM LinkedIn® group • Special offers from AIPMM partners including toolkits, books & research • 10% tuition reduction & tuition rate lock-in on any courses offered at CSU-Global Campus, including graduate coursework for Certified Innovation Leader (CIL), via 100% online learning environment • and more© AIPMM 2012 www.aipmm.com
    14. 14. FEATURED PRESENTATION© AIPMM 2012 www.aipmm.com
    15. 15. What We Will Discuss 1. Barriers to entry 2. Common challenges 3. Tips to prosper 4. Key takeaways© AIPMM 2012 www.aipmm.com
    16. 16. Why should we hire you?© AIPMM 2012 www.aipmm.com
    17. 17. Product Managers create and deliver value to customers, executives and investors to create new revenue streams for a business.© AIPMM 2012 www.aipmm.com
    18. 18. What is the greatest barrier to enter a product management position within your company? What is the greatest barrier to remain in product management position within your company?© AIPMM 2012 www.aipmm.com
    19. 19. Barriers To Entry1. No prior related management experience© AIPMM 2012 www.aipmm.com
    20. 20. Barriers To Entry2. Lack formal training© AIPMM 2012 www.aipmm.com
    21. 21. Barriers To Entry3. Lack understanding of the product life cycle and planning process© AIPMM 2012 www.aipmm.com
    22. 22. Barriers To Entry4. Lack strong leadership and interpersonal skills© AIPMM 2012 www.aipmm.com
    23. 23. Barriers To Entry5. Lack knowledge to align business, market and product strategies© AIPMM 2012 www.aipmm.com
    24. 24. Common Challenges • Few people understand the role • Roles and responsibilities can be very unclear – Get drawn into too much tactical coordination • Lack the authority to carry out their responsibilities – Little influence on corporate branding, channel selection, or advertising • More common in technology than in consumer goods Source: Rajesh K. Tyagi, Mohanbir S. Sawhney, “High-Performance Product Management: The Impact of Structure, Process, Competencies, and Role Definition,” Journal of Product Innovation Management, Vol. 27, Issue 1, January 2010© AIPMM 2012 www.aipmm.com 25
    25. 25. Exceptional Product Managers orchestrate the internal value chain.© AIPMM 2012 www.aipmm.com
    26. 26. Exceptional Product Managers create and deliver value to target customers based on their Customer unmet needs. Product (Value) Business Market © 2011-2012, H. Del Castillo, AIPMM, Product Management Triple Constraint, All Rights Reserved.© AIPMM 2012 www.aipmm.com
    27. 27. Exceptional Product Managers master and direct the product planning process. AIPMM Product Management Framework Phase Gate Source: © 1998-2012, AIPMM, All Rights Reserved.© AIPMM 2012 28 www.aipmm.com
    28. 28. Exceptional Product Managers cultivate a culture that fosters innovation and Process collaboration to create successful products. People Culture© AIPMM 2012 www.aipmm.com
    29. 29. TIPS TO PROSPER AS A PRODUCT MANAGER OR MARKETER© AIPMM 2012 www.aipmm.com
    30. 30. 1. Organize Your Search© AIPMM 2012 www.aipmm.com
    31. 31. How do you organize your job search? • Keep records in my computer. • Use job board tools. • Use online tool. • Use spreadsheet to keep records. • Don’t keep records.© AIPMM 2012 www.aipmm.com
    32. 32. Use Leading Social Media Tools© AIPMM 2012 www.aipmm.com
    33. 33. Use Leading Tools • Track status of opportunities • Manage your professional contacts • Follow target companies • Track hiring managers • Plan and manage job search campaigns • Create and manage tasks • Obtain status reports© AIPMM 2012 www.aipmm.com
    34. 34. AIPMM Career Pathfinder Source: AIPMM Career Pathfinder© AIPMM 2012 www.aipmm.com
    35. 35. 2. Expand Your Professional Network© AIPMM 2012 www.aipmm.com
    36. 36. Join Professional Groups© AIPMM 2012 www.aipmm.com
    37. 37. Join Industry Chats© AIPMM 2012 www.aipmm.com
    38. 38. Follow Thought Leaders© AIPMM 2012 www.aipmm.com
    39. 39. 3. Stand Out From The Crowd© AIPMM 2012 www.aipmm.com
    40. 40. Brand Yourself© AIPMM 2012 www.aipmm.com
    41. 41. Identify Key Differentiators • Diplomas • Webcasts • Certifications • Blogs • Certificates • Presentations • Conferences • Articles • Books • eBooks© AIPMM 2012 www.aipmm.com
    42. 42. Sharpen Your Sales Pitch© AIPMM 2012 www.aipmm.com
    43. 43. 4. Market Early, Market Often© AIPMM 2012 www.aipmm.com
    44. 44. Get The Word Out© AIPMM 2012 www.aipmm.com
    45. 45. Create a Buzz© AIPMM 2012 www.aipmm.com
    46. 46. Create Traffic To Your Profile© AIPMM 2012 www.aipmm.com
    47. 47. Hyperlink Marketing Collateral Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based companies™ linkd.in/hdelcastillo hmdelcastillo@aipmm.com Summary Innovative thought leader with over 10 years of experience creating value by transforming products to profit to grow business opportunities. He has directed the product and marketing strategy for over 27 products & solutions that were successfully launched for global deployment.© AIPMM 2012 www.aipmm.com
    48. 48. Think Like a Publisher© AIPMM 2012 www.aipmm.com
    49. 49. 5. Deliver Value, Success Will Follow© AIPMM 2012 www.aipmm.com
    50. 50. Cultivate Communities© AIPMM 2012 www.aipmm.com
    51. 51. Coach and Mentor Others© AIPMM 2012 www.aipmm.com
    52. 52. Find Opportunities To Lead© AIPMM 2012 www.aipmm.com
    53. 53. Share Your Knowledge© AIPMM 2012 www.aipmm.com
    54. 54. 6. Invest in Your Future© AIPMM 2012 www.aipmm.com
    55. 55. Find Coaches and Mentors© AIPMM 2012 www.aipmm.com
    56. 56. Execute Your Growth Plan© AIPMM 2012 www.aipmm.com
    57. 57. Sample Professional Growth Plan Planned Steps Specific Education, Training or Growth Activity Date 1 Bachelor’s degree 1995 2 Master’s degree 1998 3 Obtain project lead position 2001 4 PMI PMP Certification 2005 5 Product Management Training 2007 6 Product Marketing Training 2007 7 Obtain product management role 2008 8 AIPMM CPM/CPMM Certifications 2011 9 PMI Program Management Certification 2011 10 Executive MBA Program 2012 11 Help clients grow their business 2013 Download template: http://slidesha.re/IvnYI3© AIPMM 2012 www.aipmm.com
    58. 58. Develop Marketable Skills© AIPMM 2012 www.aipmm.com
    59. 59. Get Certified© AIPMM 2012 www.aipmm.com
    60. 60. 7. Expand Your Knowledge© AIPMM 2012 www.aipmm.com
    61. 61. Always Be Learning© AIPMM 2012 www.aipmm.com
    62. 62. Find Training Opportunities© AIPMM 2012 www.aipmm.com
    63. 63. Adopt Leading Productivity Tools Source: Why AIPMM Membership Boosts Your Productivity© AIPMM 2012 www.aipmm.com
    64. 64. 8. Find a great workplace© AIPMM 2012 www.aipmm.com
    65. 65. What Makes A Great Workplace • Employees trust the people they work for • Employees take pride in what they do • Employees enjoy working with each other It’s not all about the perks and extravagant benefits; it’s the relationships at work that matter. Source: Michael Burchell, “Great Places to Work: How Company Culture Affects Company Success,” Jan 2011© AIPMM 2012 www.aipmm.com
    66. 66. Top 10 Companies To Work For Rank Company Job Growth U.S. Employees 1 Google 33% 18,500 2 Boston Consulting Group 10% 1,958 3 SAS Institute 8% 6,046 4 Wegmans Food Markets 5% 41,717 5 Edward Jones 1% 36,937 6 NetApp 30% 6,887 7 Camden Property Trust -2% 1,678 8 Recreational Equipment (REI) 12% 10,466 9 CHG Healthcare Services 17% 1,312 10 Quicken Loans 20% 3,808 Source: FORTUNE Magazine, 6 Feb 2012© AIPMM 2012 www.aipmm.com
    67. 67. Assess An Employer’s Culture Before an Interview • Conduct an informational interview. • Review the companys annual report, website and other materials. • WetFeet.com provides key information and feedback from company employees. Source: Randall S. Hansen, Ph.D., “Uncovering a Companys Corporate Culture is a Critical Task for Job-Seekers,” Quintessential Careers© AIPMM 2012 www.aipmm.com
    68. 68. Before You Accept An Offer During an Interview • Spend time observing how current employees interact with each other, how they are dressed, and their level of courtesy and professionalism • Ask questions to get a feel for the corporate culture Source: Randall S. Hansen, Ph.D., “Uncovering a Companys Corporate Culture is a Critical Task for Job-Seekers,” Quintessential Careers© AIPMM 2012 www.aipmm.com
    69. 69. Ask The Right Questions • How are employees valued around here? • How are decisions made and how are they communicated? • How does the organization emphasize working in teams? • What are the organizations priorities for the next few years? • How do you know what is expected of you? • What skills and characteristics does the company value most? • How do people get promoted around here? Source: Randall S. Hansen, Ph.D., “Uncovering a Companys Corporate Culture is a Critical Task for Job-Seekers,” Quintessential Careers© AIPMM 2012 www.aipmm.com
    70. 70. Key Takeaways 1 • Organize your search 2 • Expand your professional network 3 • Stand out from the crowd 4 • Market early, market often 5 • Deliver value, success will follow 6 • Invest in your future 7 • Expand your knowledge 8 • Find a great workplace© AIPMM 2012 www.aipmm.com
    71. 71. Useful Links • Newsletter: http://bit.ly/News110112 • Website: http://www.aipmm.com • Ambassador’s Council: http://www.aipmmambassadors.com/ • Articles: http://www.aipmm.com/html/newsletter/article.php • Blogs: http://aipmm.com/anthropology/ • Webinars: http://bit.ly/AIPMMWebcasts • Certification: http://aipmm.com/html/certification/ • Product Management Framework Brochure: http://www.aipmm.com/brochures/AIPMM_PMF.pdf© AIPMM 2012 www.aipmm.com
    72. 72. References • Why AIPMM Membership Boosts Your Productivity, http://slidesha.re/LVPotE • Why Exceptional Product Managers Have Many Mentors and How to Create Your Own Mentor Network, http://slidesha.re/OWWuSx • Why Get CPM® or CPMM® Certification, http://slidesha.re/QyagYG • Professional Growth Plan Template, http://slidesha.re/IvnYI3© AIPMM 2012 www.aipmm.com
    73. 73. Join AIPMM AIPMM Premium Membership Price: $175 per year With members in 65 countries, AIPMM is the world’s largest association focused on connecting product team professionals with each other and providing educational opportunities, reference materials, and tools to make you more effective and boost your productivity. Here are some key benefits you get by joining: • Eligible for AIPMM Certification Exams • Personalized membership certificate • Eligibility for AIPMM education scholarship • Access to private AIPMM LinkedIn® group • Access to AIPMM Career Pathfinder powered by JibberJobber • Premium level membership at DemandMetric.com with access to 350+ templates and videos for 1 year. (valued at $497 USD) • Choice of 1 product management toolkit valued at $99 USD from AIPMM partner, 280 Group™ • $100 USD discount on Product Management Office™ Professional (valued at $399 USD) from AIPMM partner, 280 Group™ • An electronic copy of The Phenomenal Product Manager book from AIPMM partner, 280 Group™ • An electronic copy of The Optimal Product Process book from AIPMM partner, 280 Group™ • Eligible for Mentor Matching program Join today! PCamp Austin participants pay only $150 (Save $25) when you join by Nov 16th. Use promo code: 25PCSC12. For information: http://bit.ly/JoinAIPMM or Hector Del Castillo at hmdelcastillo [at] aipmm.com© AIPMM 2012 www.aipmm.com
    74. 74. Please Join Us Again! AIPMM Webinar Series Fridays Nov 9 How To Use Agile Ideas For Lean Product Innovation Nov 16 Torpedo Product Marketing Strategies Product Talk Podcast & #ProdMgmtTalk Twitter Chat Mondays Nov 5 Managing The Unmanageable: Rules, Tools, And Insights for Managing Software People and Teams Follow http://www.blogtalkradio.com/prodmgmttalk Newsletter: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/© AIPMM 2012 www.aipmm.com
    75. 75. UPCOMING EVENTS© AIPMM 2012 www.aipmm.com
    76. 76. Upcoming Courses Dates and Upcoming Courses Location Optimal Product Management & CPM® Certification Exam Spring 2013 from the 280 Group TBD Course Information: [Information] Product Innovation Leadership (16 PDUs) Spring 2013 Course Information: [Information] TBD Creating Value Through Collaboration (16 PDUs) Spring 2013 High Performance Project Management TBD Course Information: [Information] For more information, contact Hector Del Castillo at hmdelcastillo [at] aipmm.com.© AIPMM 2012 www.aipmm.com
    77. 77. COURSE PREVIEW© AIPMM 2012 www.aipmm.com
    78. 78. Upcoming Training Courses The following training courses from the 280 Group and AIPMM will be offered in the Southern California metro area in 2013. Contact Hector Del Castillo if you’re interested in registering for these courses and need additional information.© AIPMM 2012 www.aipmm.com
    79. 79. 280 Group: Optimal Product Management & Marketing (OPM) Date: Spring 2013 (3 Days) Time: 8:30 AM – 5:30 PM EDT Place: TBD Price: $1,995* per person (regularly $2,995) This three day training course from the 280 Group allows participants to master the core knowledge and skills that are necessary to be highly effective. It also provides students with the foundation to prepare for the worldwide-standard AIPMM Certified Product Manager (CPM®) exam. The course price includes printed course materials and slides, a reference handbook, certificate of completion, single user license for nine templates that cover strategy and execution and option to register to take the Certified Product Manager (CPM®) exam. Register for the optional fourth day CPM® Intensive Prep & Exam and receive a $500 discount when you order with Optimal Product Management & Product Marketing. This will help you review strategies and concepts to increase your chance of passing the exam. For more information: www.280group.com or Hector Del Castillo at hmdelcastillo [at] aipmm.com© AIPMM 2012 www.aipmm.com
    80. 80. Optimal Product Management Day One: Foundation Day Two: Product Management Overview Process and Product Life Day Three: Product Marketing Conceive Cycle Business Cases Market Research Strategy Requirements Competitive Analysis Forecasting Roadmaps Pricing Beta Program Launches Marketing End of life© AIPMM 2012 www.aipmm.com
    81. 81. 280 Group: CPM® Exam Intensive Prep Date: Spring 2013 Time: 8:30 AM – 5:00 PM EDT Place: TBD Price: $795* per person (regularly $1,295) This review course is offered on the morning of the same day of the Certification Exam. It provides an intensive review of the Association of International Product Marketing & Management (AIPMM) body of knowledge (ProdBOK®) to help participants prepare to take the exam to earn the prestigious Certified Product Manager (CPM®) credential. Participants review the key concepts and terminology used in the exam as well as strategies for answering exam questions and a Q&A for anything else they want to review. Price includes certification exam fee ($395 savings). Register for this optional fourth day CPM® Intensive Prep & Exam and receive a $500 discount when you order with Optimal Product Management & Product Marketing. This will help you review strategies and concepts to increase your chance of passing the exam. For more information: www.280group.com or Hector Del Castillo at hmdelcastillo [at] aipmm.com© AIPMM 2012 www.aipmm.com
    82. 82. CPM® Exam Intensive Prep Course Morning Afternoon Introduction What is Product Management? Marketing Mix Product Life Cycle Product Positioning Understanding Goods and Services Value Creation Product Decisions Exam Review Strategic Planning Guidelines Q&A CPM® Certification Exam© AIPMM 2012 www.aipmm.com
    83. 83. Product Innovation Leadership - Igniting innovation and business growth (16 PDUs) Date: Spring 2013 Time: 8:30 AM – 5:30 PM EDT Place: TBD Price: $1,697 per person This course covers best practices and proven methodologies to lead innovation efforts in order for your company to gain or maintain a competitive advantage using a sustainable approach. You will learn knowledge, skills, and tools to integrate and align strategic objectives with a managed and purposeful innovation culture. This course fully prepares you to take the Certified Innovation Leader (CIL) certification exam, which is administered at the end of day two. Price includes training, certification exam fee, AIPMM premium membership, and access to over 350 templates from the AIPMM ProdBOK® Productivity Tools. For information: http://bit.ly/CILCourse or Hector Del Castillo at hmdelcastillo [at] aipmm.com© AIPMM 2012 www.aipmm.com
    84. 84. Product Innovation Leadership - Igniting innovation and business growth (16 PDUs) Day 1 Day 2 Introduction & Overview Strategic Innovation Leverage and Phase 2: Plan Alignment (SILA) Phase 3: Develop Project Identification Phase 4: Develop Business Case Development Phase 5: Qualify Phase 1: Conceive Phase 5: Launch Practice Questions Exam Review Certified Innovation Leader (CIL®) Certification Exam© AIPMM 2012 www.aipmm.com
    85. 85. Creating Value Through Collaboration - High Performance Project Management (16 PDUs) Date: Spring 2013 Time: 8:30 AM – 5:30 PM EDT Place: TBD Price: $997 per person This course is designed by Lee Lambert of the Lambert Consulting Group and Greg Geracie of Actuation Consulting. This course teaches project managers what to expect from product management and vice versa, how to discover blind spots and risks within the product development process, and how to change the critical product management relationship from a collision course to a powerful partnership. This course offers 16 PDUs for PMI® certified Project Management Professionals (PMP®). * PCamp Austin participants pay only $897 (Save $100) per person when you register by Sep 7th. Use promo code: 100PCA9. Group discount of $200 per person when you register 5 people. For information: http://bit.ly/CVCourse or Hector Del Castillo at hmdelcastillo [at] aipmm.com© AIPMM 2012 www.aipmm.com
    86. 86. Creating Value Through Collaboration - High Performance Project Management (16 PDUs) Learning Objectives • Clearly illustrate how the project lifecycle integrates with and compliments the overall product management lifecycle. This will help you: – Increase your value by making you a more strategic project manager and give you a deeper understanding of the core business needs – Become aware of risks and “blind spots” that can negatively impact your project and the success of the product – Understand the factors that improve your odds for project and product success • Demonstrate how aligning product and project management leads to more effective teamwork and increased efficiency. This will help you: – Understand that the product management and project lifecycles are deeply intertwined – Define your company’s production process and ensure that the major product and project deliverables are in place – Deploy shared incentives, performance objectives, an success criteria • Increase your ability to control project and product results by: – Expanding your product “domain” knowledge – Improving your core team’s performance and collaboration – Ensuring robust and thoughtful planning, risk mitigation, and communication© AIPMM 2012 www.aipmm.com
    87. 87. For More Information About • AIPMM membership benefits • Certification courses in your area • How to prepare to take a certification exam • Defining the right product strategy & process to grow your business • Aligning your business model with your product strategy© AIPMM 2012 www.aipmm.com
    88. 88. Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based organizations.TM Product Marketing Director linkd.in/hdelcastillo @hmdelcastillo hmdelcastillo [at] aipmm.com© AIPMM 2012 www.aipmm.com

    ×