The 7-Phase Product Life Cycle For Startups - H. Del Castillo, AIPMM
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The 7-Phase Product Life Cycle For Startups - H. Del Castillo, AIPMM

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I want to thank everyone who attended the StartUp Product Summit. ...

I want to thank everyone who attended the StartUp Product Summit.

Here's the presentation that I prepared for this event.

The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

I have over 15 years of experience building and directing high performance cross-functional product teams and transforming products to wealth for technology-based product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand.

Seating is very limited in all classes from the 280 Group because we keep the class size small to ensure high participant interaction with the instructors. Reserve your space now before the next session sells out.

Contact me at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help creating a product management or innovation process to drive your company's growth.

Feel free to favorite this presentation and download this for your reference.

I hope to see you again soon.

Regards,
Hector Del Castillo
http:/linkd.in/hdelcastillo

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The 7-Phase Product Life Cycle For Startups - H. Del Castillo, AIPMM The 7-Phase Product Life Cycle For Startups - H. Del Castillo, AIPMM Presentation Transcript

  • Hector Del Castillo linkd.in/hdelcastilloH. Del Castillo Linkd.in/hdelcastillo
  • Hector: @hmdelcastillo AIPMM: #AIPMM Summit: #StartUpProductH. Del Castillo Linkd.in/hdelcastillo
  • The Hub Of All Things Product ManagementH. Del Castillo Linkd.in/hdelcastillo
  • AIPMM Certifications AIPMM offers globally recognized certifications: • Certified Product Manager (CPM®) • Certified Product Marketing Manager (CPMM®) • Agile Certified Product Manager (ACPM®) • Certified Innovation Leader (CIL®) • Certified Brand Manager (CBM®)H. Del Castillo Linkd.in/hdelcastillo
  • What Is A Product?H. Del Castillo Linkd.in/hdelcastillo
  • A good, service or combination of bothH. Del Castillo Linkd.in/hdelcastillo
  • What Is A ProdBOK®?H. Del Castillo Linkd.in/hdelcastillo
  • Global standard for conceiving, building, and marketing products Source: © 1998-2013, AIPMM, All Rights Reserved.H. Del Castillo Linkd.in/hdelcastillo
  • Why A Process?H. Del Castillo Linkd.in/hdelcastillo
  • Process = Organizational DisciplineH. Del Castillo Linkd.in/hdelcastillo
  • Organizational Productivity Requires DisciplineH. Del Castillo Linkd.in/hdelcastillo
  • Increases likelihood for successH. Del Castillo Linkd.in/hdelcastillo
  • Reduces time to marketH. Del Castillo Linkd.in/hdelcastillo
  • Aligns Strategy, Structure, People and Culture With Market Trends and Customer NeedsH. Del Castillo Linkd.in/hdelcastillo
  • Strategy Trends Culture & Needs Structure PeopleH. Del Castillo Linkd.in/hdelcastillo
  • BenefitsH. Del Castillo Linkd.in/hdelcastillo
  • Common LanguageH. Del Castillo Linkd.in/hdelcastillo
  • Guideline For Creating ProductsH. Del Castillo Linkd.in/hdelcastillo
  • Mutual CommitmentsH. Del Castillo Linkd.in/hdelcastillo
  • Product TeamsH. Del Castillo Linkd.in/hdelcastillo
  • Continuous ImprovementH. Del Castillo Linkd.in/hdelcastillo
  • The 7-Phase Product Life CycleH. Del Castillo Linkd.in/hdelcastillo
  • Phase Gate Source: © 1998-2013, AIPMM, All Rights Reserved.H. Del Castillo Linkd.in/hdelcastillo
  • ConceiveH. Del Castillo Linkd.in/hdelcastillo
  • Understand Trends and Needs Better Than CompetitorsH. Del Castillo Linkd.in/hdelcastillo
  • PlanH. Del Castillo Linkd.in/hdelcastillo
  • Why Build ItH. Del Castillo Linkd.in/hdelcastillo
  • DevelopH. Del Castillo Linkd.in/hdelcastillo
  • Keep Your Eyes On The MarketH. Del Castillo Linkd.in/hdelcastillo
  • QualifyH. Del Castillo Linkd.in/hdelcastillo
  • Find Customers To Try It EarlyH. Del Castillo Linkd.in/hdelcastillo
  • LaunchH. Del Castillo Linkd.in/hdelcastillo
  • Inform Customers About ItH. Del Castillo Linkd.in/hdelcastillo
  • DeliverH. Del Castillo Linkd.in/hdelcastillo
  • Improve Best PerformersH. Del Castillo Linkd.in/hdelcastillo
  • RetireH. Del Castillo Linkd.in/hdelcastillo
  • Withdraw Worst PerformersH. Del Castillo Linkd.in/hdelcastillo
  • Source: © 1998-2013, AIPMM, All Rights Reserved.H. Del Castillo Linkd.in/hdelcastillo
  • Knowledge AreasH. Del Castillo Linkd.in/hdelcastillo
  • MarketH. Del Castillo Linkd.in/hdelcastillo
  • CustomerH. Del Castillo Linkd.in/hdelcastillo
  • BusinessH. Del Castillo Linkd.in/hdelcastillo
  • OrganizationH. Del Castillo Linkd.in/hdelcastillo
  • ProductH. Del Castillo Linkd.in/hdelcastillo
  • Product Is The Intersection Of Business, Market, Customer and OrganizationH. Del Castillo Linkd.in/hdelcastillo
  • Business Customer Product Market OrganizationH. Del Castillo Linkd.in/hdelcastillo
  • Upcoming Courses Course & Location Dates Days Time ACPM® Certification Prep Course & Exam McLean, VA Feb 25, 2013 M 8:30 am – 5 pm Seattle, WA Mar 11, 2013 CPM® Certification Prep Course & Exam McLean, VA Feb 26-27, 2013 T, W 8:30 am – 5 pm Seattle, WA Mar 12-13, 2013 CPMM® Certification Prep Course & Exam McLean, VA Feb 28-Mar 1, 2013 Th, F 8:30 am – 5 pm Seattle, WA Mar 14-15, 2013 CIL® Certification Prep Course & Exam San Francisco Feb 5-6, 2013 T, W 8:30 am – 5 pm McLean, VA May 22-23, 2013 W, ThH. Del Castillo Linkd.in/hdelcastillo
  • For More Information About • AIPMM membership benefits • Certification courses in your area • How to prepare to take a certification exam • Defining the right product strategy & process to grow your business • Aligning your business model with your product strategyH. Del Castillo Linkd.in/hdelcastillo
  • Hector Del Castillo CPM, CPMM, PMP @hmdelcastillo linkd.in/hdelcastillo hmdelcastillo@aipmm.com +1-301-523-9478H. Del Castillo Linkd.in/hdelcastillo