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ProductCamp Austin 10 Proposed Topic Descriptions - H. Del Castillo, AIPMM
 

ProductCamp Austin 10 Proposed Topic Descriptions - H. Del Castillo, AIPMM

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Here are two proposed topics for ProductCamp Austin 10. If you are attending this event, I’d like to request your vote for these highly engaging sessions. ...

Here are two proposed topics for ProductCamp Austin 10. If you are attending this event, I’d like to request your vote for these highly engaging sessions.

The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

I have over 15 years of experience building and directing high performance cross-functional product teams and transforming products to wealth for technology-based product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand.

Contact me at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help creating a product management or innovation process to drive your company's growth.

Feel free to download this for your reference. I look forward to seeing you at ProductCamp Austin 10.

Regards,
Hector Del Castillo
http:/linkd.in/hdelcastillo

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    ProductCamp Austin 10 Proposed Topic Descriptions - H. Del Castillo, AIPMM ProductCamp Austin 10 Proposed Topic Descriptions - H. Del Castillo, AIPMM Presentation Transcript

    • Target Audience: PM Advanced Category: Prod Mgmt Careers Format: PresentationThe Product Manager Pathfinder: Managing High-Performance Product Management TeamsDescription: Product Management is a critical function for product-driven organizations that want to create newrevenue streams and a sustainable competitive advantage. A recent CBS news report shows that ProductManagement is recognized as the fourth most important corporate job in the U.S., with only CEOs, Executives andGeneral Managers higher on the list. In my experience, companies often confuse and misuse ProductManagement. These companies risk building the wrong product, adopt the wrong strategy or implementineffective marketing approaches. A recent study of experienced product managers from different companiesand industries identified common challenges impacting their effectiveness and productivity.This session will help you build and effectively manage a product management team. We will also discuss ways toempower your product management team to lead high-performance products teams. This session is for productteam professionals who want to accelerate their career by managing product managers.Vote for this highly engaging professional growth session that will help you accelerate your career.Presenter: Hector Del CastilloHector Del Castillo is a senior consultant with over 15 years of experience directing the product strategy to leadhigh-performance product teams. He has launched several profitable technology-based products and solutions.He provides services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand.For more information, contact:Hector Del Castillo, PMP, CPM, CPMMTransforming products to profit for technology-based organizations.TMProduct Marketing DirectorAssociation of International Product Marketing and Management (AIPMM) linkd.in/hdelcastillo @hmdelcastillo hmdelcastillo@aipmm.com
    • Target Audience: PM for Entrepreneurs Category: Product Strategy Format: PresentationThe AIPMM Seven-Phase Product Life Cycle for StartupsDescription: This session will explain the benefits of implementing the seven-phase product life cycle, which isthe basis for the Association of International Product Management & Marketing (AIPMM) Body of Knowledge(ProdBOK®). All products go through a life cycle whether or not a company or organization acknowledgesit. Various industry leaders have adopted this approach to increase the likelihood of product success in themarketplace.This session will discuss key activities, deliverables and critical decisions that must be taken into account withineach phase of the product life cycle. A company risks product failure if it leaves out any of these because itdoesn’t consider critical issues. Product vendors which understand and implement this process have a higherlikelihood of building great products that delight customers and are more profitable.Vote for this highly engaging discussion for entrepreneurs who want to understand how to increase the likelihoodof creating products that delight customers and create new revenue streams for early stage startups.Presenter: Hector Del CastilloHector Del Castillo is a senior consultant with over 15 years of experience directing the product strategy to leadhigh-performance product teams. He has launched several profitable technology-based products and solutions.He provides services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand.For more information, contact:Hector Del Castillo, PMP, CPM, CPMMTransforming products to profit for technology-based organizations.TMProduct Marketing DirectorAssociation of International Product Marketing and Management (AIPMM) linkd.in/hdelcastillo @hmdelcastillo hmdelcastillo@aipmm.com