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Do you have great product ideas, but can't convince executives within your company to invest?
Do you want to credibly assess risks and return on investment for proposed products?
Are you seeking to create a business case that gets respect from your superiors for its thoughtfulness and discipline, even if it doesn't get funded?
Preparing a business case is an integral part of the strategic management functwithin any organization. A business case provides evidence that a proposed product is a good investment for the business and the customer. Its importance significantly increases as the cost and complexity of the product idea increases.
Key topics covered in this workshop include:
- Identifying the market problem
- Understanding customer needs and behavior
- Defining the value proposition from multiple perspectives
- Defining the levels of a product and the product marketing mix
- Performing business analysis to align your product idea with your business strategy
- Identifying key activities, resources and time required to implement
- Forecasting the profit and loss to estimate investment and minimize financial risk
About the Instructor
Hector Del Castillo has over 15 years of experience helping technology companies transform products to wealth by strengthening their product portfolio, growing high performing product teams, improving core business processes, and establishing strategic partnerships. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow by increasing the value proposition of their product portfolio and creating new revenue streams.
You can connect to Hector via LinkedIn at http://linkd.in/hdelcastillo.
The Association of International Product Marketing and Management (AIPMM) is where product professionals go for answers. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
For more information, visit http://www.aipmm.com.