Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM). …
Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM).
I welcome your comments regarding this topic. Contact me here: http:/linkd.in/hdelcastillo.
Most companies struggle to find the right balance between growing existing products, creating new products that get traction, and managing risk. In my experience, companies that have an innovation growth strategy often struggle to implement a process that allows the integration of strategic analysis to help them make smarter decisions about their product portfolio.
These companies risk building the wrong products or adopt the wrong product strategy for products within their portfolio. This session will discuss why product portfolio analysis is essential for the success of companies wanting to grow or expand. It will also identify tools to guide critical product decisions and manage challenges.
Join Hector Del Castillo as he shares insights on how to make smarter decisions about your products. Key takeaways from participating in this webinar:
- How to evaluate your product portfolio
- How to define success metrics to assess market performance
- How to assess risk of your product portfolio
- How to balance growth and risk
Who Should Attend
This discussion is for CXOs, VPs and Directors of Product Management and Product Marketing, experienced product managers, and product team leaders who perform product portfolio analysis to improve the market performance of products
About the Speaker:
Hector Del Castillo, a product innovation strategy consultant, has over 15 years of experience directing the product strategy for companies to create new revenue streams and reduce risk by growing high-performing product teams and implementing a product life cycle management process. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow and create value-added products that delight customers and create demand.
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.