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Intro to the Seven Phase Product Life Cycle - H. Del Castillo, AIPMM - ProductCamp DC Meetup

by Product Innovation Consultant at Bold PM on Feb 20, 2013

  • 438 views

Thanks everyone who attended the ProductCamp DC Meetup on Feb 19th. Thanks to AIPMM and Teqcorner for sponsoring this event. ...

Thanks everyone who attended the ProductCamp DC Meetup on Feb 19th. Thanks to AIPMM and Teqcorner for sponsoring this event.

This session explains the benefits of implementing the seven-phase product life cycle, which is the basis for the Association of International Product Marketing & Management (AIPMM) Body of Knowledge (ProdBOK®).

This session discusses key activities, deliverables, and critical decisions that must be taken into account within each phase of the product life cycle. A company risks product failure if it leaves out any of these because it doesn’t consider critical issues. Product vendors which understand and implement this process have a higher likelihood of building great products that delight customers and are more profitable.

This session is for product managers, product marketing managers, brand managers and otgher product team professionals who want to understand how to increase the likelihood of creating insanely great products that delight customers and create new revenue streams for early stage startups.

The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

I have over 15 years of experience building and directing high performance cross-functional product teams and transforming products to wealth for technology-based product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand.

Let me know how I can help you accelerate your career, connect with others, or create and implement a product and innovation strategy and process successfully to grow your technology-based business using a sustainable approach.

Feel free to favorite this presentation if you like it. Connect with me at http:/linkd.in/hdelcastillo for information about AIPMM membership or training courses in your area.

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Intro to the Seven Phase Product Life Cycle - H. Del Castillo, AIPMM - ProductCamp DC Meetup Intro to the Seven Phase Product Life Cycle - H. Del Castillo, AIPMM - ProductCamp DC Meetup Presentation Transcript