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Improve Your Product Portfolio Through Analytics - H. Del Castillo

by Product Innovation Consultant at Bold PM on May 10, 2013

  • 241 views

Thanks everyone who participated in this highly engaging discussion at ProductCamp DC. I also want to thank LogiAnalytics, 280 Group, and the Association of International Product Marketing and ...

Thanks everyone who participated in this highly engaging discussion at ProductCamp DC. I also want to thank LogiAnalytics, 280 Group, and the Association of International Product Marketing and Management (AIPMM) for their support.

Feel free to favorite this if you like it. I welcome your comments regarding this topic. Visit http:/linkd.in/hdelcastillo.

Description:
- Are you implementing the right business intelligence strategy?
- Are your product ideas aligned with your business and innovation growth strategies?
- Is your product portfolio balanced across product type, risk, time, resources and ROI?

When delivering business intelligence solutions, getting meaningful data into the hands of the right people in ways they'll understand and use is extremely important. By bringing together this information you'll empower your customers to more accurately analyze business failures and successes, and your product team can make better decisions about how to improve your product.

Managing data is a big challenge, especially for companies looking to improve their customer experience. Often data gathering is chaotic because it doesn't just come from one source and each source is not always managed by the same team, or even by the people who need to guide critical decisions based on facts.

Join Hector Del Castillo as he shares insights and case studies on ways to bring together different data sources, and connect the dots between your customers’ data and the actions your team takes to minimize risk and improve customer satisfaction.

Key takeaways from participating in this webinar:
- The best way to approach business intelligence solutions
- How to help your customers identify key performance indicators
- How to display metrics in an actionable way
- How to leverage insights and turn them into action

About the Speaker:
Hector Del Castillo, a senior product innovation strategy consultant, has over 15 years of experience directing the product strategy for companies to create new revenue streams and reduce risk by growing high-performing product teams and implementing a product life cycle management process. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow and create value-added products that delight customers and create demand.

About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals.

Visit www.aipmm.com

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Improve Your Product Portfolio Through Analytics - H. Del Castillo Improve Your Product Portfolio Through Analytics - H. Del Castillo Presentation Transcript