Conceptualizing and Creating Your Next Technology Innovation
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Conceptualizing and Creating Your Next Technology Innovation

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I want to thank everyone that attended this discussion. I also want to thank the other panelists: ...

I want to thank everyone that attended this discussion. I also want to thank the other panelists:
Shannon Ewan, Director of Consulting Services at The Santeon Group
Kevin Alansky, Chief Marketing Officer at SocialRadar

I welcome your comments regarding the key points that I contributed. Feel free to download this document for your reference.

Description
This panel discussion on the product life cycle of a technology innovation--from concept to creation to development will help you transform your product idea into a great business.

Creating differentiated products your customers and prospects not only need, but also want can be a significant challenge in today’s economy. To remain competitive, it is important to align the vision of future products with what your organization is capable of creating and sustaining using an efficient methodology.

Hector Del Castillo offers his perspective on identifying a need for technology innovation, whether for a commercial or government market or a product or service offering. He provides his insights on what the stages of conceptualizing a new technology or service can, and should, entail. And, will discuss how vision translates into reality for the organization and for the customers.

About Hector:
Hector Del Castillo has over 15 years of experience helping companies grow by directing the product strategy to lead high performing product teams. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to organizations that want to grow by building great products that delight customers and create demand.

Let me know how I can help your company grow by strengthening your product portfolio and creating great products that customers demand. Ask me about a free consultation session to analyze your business and product portfolio.

Regards,
Hector Del Castillo
HDC & Associates
Linkd.in/hdelcastillo

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Conceptualizing and Creating Your Next Technology Innovation Conceptualizing and Creating Your Next Technology Innovation Document Transcript

  • © 2013, HDC & Associates, All Rights Reserved.Conceptualizing and Creating Your NextTechnology InnovationIntroductionThis panel discussion on the product life cycle of a technology innovation--from concept to creation todevelopment will help you transform your product idea into a great business.Creating differentiated products your customers and prospects not only need, but also want can be asignificant challenge in today’s economy. To remain competitive, it is important to align the vision offuture products with what your organization is capable of creating and sustaining using an efficientmethodology.Hector Del Castillo offers his perspective on identifying a need for technology innovation, whether fora commercial or government market or a product or service offering. He provides his insights on whatthe stages of conceptualizing a new technology or service can, and should, entail. And, will discusshow vision translates into reality for the organization and for the customers.About Hector:Hector Del Castillo has over 15 years of experience helping companies grow by directing the productstrategy to lead high performing product teams. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer toorganizations that want to grow by building great products that delight customers and create demand.1. Implement innovation as aprocess.2. Understand market andcustomers better than yourcompetitors.3. Identify the right problem to solve.4. Create the value proposition andtest it.5. Fail early, fail fast, fail often.6. Identify customers most likely tobuy first.7. Get customers to try your productearly.8. Sell early, sell often.Let me know how I can help your company grow by strengthening your product portfolio and creatinggreat products that customers demand. Ask me about a free consultation session to analyze yourbusiness and product portfolio.Hector Del Castillo, PMP, CPM, CPMMTransforming products to wealth for technology-based organizations.TMSenior Product Innovation ConsultantHDC & AssociatesContact: hmdelcastillo@aipmm.com Connect: linkd.in/hdelcastilloFollow: @hmdelcastillo Browse: www.aipmm.com
  • © 2013, HDC & Associates, All Rights Reserved.Upcoming EventsAnnouncementsUpcoming Webcastshttp://bit.ly/AIPMMWebcastsNewsletterhttp://www.aipmm.com/subscribeJoin AIPMMWith members in 65 countries, AIPMM is the world’slargest association focused on connecting product teamprofessionals with each other and providing educationalopportunities and tools to boost your productivity.Become an AIPMM member: http://bit.ly/JoinAIPMM.InformationSlideshare: http://slidesha.re/17XqMw0Please favorite this presentation if you like it.Certified Product Manager (CPM®) Prep Courseand ExamJuly 23-24, 2013, Teqcorner, McLean, VACertified Product Marketing Manager (CPMM®)Prep Course and ExamJuly 25-26, 2013, Teqcorner, McLean, VAThis one and a half day in-person course consists of a dayand half of class time followed by the Certification Examon the afternoon of the second day. It provides anintensive review of concepts to help students to prepare totake the exam to earn the Association of InternationalProduct Marketing & Management (AIPMM) prestigiousCertified Product Manager (CPM®) credential. The exam isthen administered in-person on the second half of daytwo.It is appropriate for those who have extensive productmanagement experience and/or who have taken the 280Group’s Optimal Product Management & ProductMarketing three day in-person course. Students review thekey concepts and terminology used in the exam as well asstrategy for answering the exam questions and a Q&A foranything else they want to review.Visit: http://bit.ly/280groupcpmintPromo: Get $150 off for registering for this course inMcLean, VA. Contact Cynthia Petti,cynthia@280group.com for more information. Additionalcourses are available in Austin, San Jose, and Seattle.This one and a half day in-person course provides anintensive review of concepts to help students to prepare totake the exam to earn the Association of InternationalProduct Marketing & Management (AIPMM) prestigiousCertified Product Marketing Manager (CPMM®)credential. The exam is then administered in-person onthe second half of day two.It is appropriate for those who have extensive productmarketing experience and/or who have taken the 280Group’s Optimal Product Management & ProductMarketing three day in-person course. Students review thekey concepts and terminology used in the exam as well asstrategy for answering the exam questions and a Q&A foranything else they want to review.Visit: http://bit.ly/YEC6pXPromo: Get $150 off for registering for this course inMcLean, VA. Contact Cynthia Petti,cynthia@280group.com for more information. Additionalcourses are available in Austin, San Jose, and Seattle.