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I want to thank everyone who attended this Lunch & Learn Meeting at USAA in San Antonio, TX. I welcome your comments regarding this topic. ...
I want to thank everyone who attended this Lunch & Learn Meeting at USAA in San Antonio, TX. I welcome your comments regarding this topic.
Feel free to download this handout. View the presentation, here: http://slidesha.re/YcvsuM.
Despite the similar names, there are big differences between product management and project management. The confusion between the two roles is common and potentially harmful to organizations who do not acknowledge the distinction. This is often the case for companies that develop web-based and technology products.
A common challenge is that the two roles often appear to be at odds with each other. A product manager may want to add a lot of features to meet customer needs, but the project manager may want to limit the scope so that the project is delivered on time and under budget. Often traditional definitions mischaracterize the project manager as singularly focused on getting a specific product release finished on time and under budget without any concern as to whether it meets the needs of the market or customers.
A comparison of the Product Management Body of Knowledge (ProdBOK®) and the PMBOK® will be presented. We will discuss the similarities and major differences in the two roles and how they work together within companies that consistently transform product innovation to profit.
About the Speaker:
Hector Del Castillo has over 15 years of experience helping companies grow by directing the product strategy to lead high performing product teams. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, trainer, or speaker to organizations that need to create value-added products that delight customers and create demand.
Connect with Hector for information about AIPMM membership or training courses in your area. Let him know how he can help your company grow stronger by creating great products that customers demand.
Hector Del Castillo, PMP, CPM, CPMM
Transforming products to wealth for technology-based organizations.TM
Senior Product Innovation Consultant
Association of International Product Marketing and Management (AIPMM)
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