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Differences Between Project and  Product Management - H. Del Castillo, AIPMM - Worksheet
Differences Between Project and  Product Management - H. Del Castillo, AIPMM - Worksheet
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Differences Between Project and Product Management - H. Del Castillo, AIPMM - Worksheet

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I want to thank everyone who attended this Lunch & Learn Meeting at USAA in San Antonio, TX. I welcome your comments regarding this topic. …

I want to thank everyone who attended this Lunch & Learn Meeting at USAA in San Antonio, TX. I welcome your comments regarding this topic.

Feel free to download this handout. View the presentation, here: http://slidesha.re/YcvsuM.

Overview
Despite the similar names, there are big differences between product management and project management. The confusion between the two roles is common and potentially harmful to organizations who do not acknowledge the distinction. This is often the case for companies that develop web-based and technology products.

A common challenge is that the two roles often appear to be at odds with each other. A product manager may want to add a lot of features to meet customer needs, but the project manager may want to limit the scope so that the project is delivered on time and under budget. Often traditional definitions mischaracterize the project manager as singularly focused on getting a specific product release finished on time and under budget without any concern as to whether it meets the needs of the market or customers.

A comparison of the Product Management Body of Knowledge (ProdBOK®) and the PMBOK® will be presented. We will discuss the similarities and major differences in the two roles and how they work together within companies that consistently transform product innovation to profit.

About the Speaker:
Hector Del Castillo has over 15 years of experience helping companies grow by directing the product strategy to lead high performing product teams. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, trainer, or speaker to organizations that need to create value-added products that delight customers and create demand.

Connect with Hector for information about AIPMM membership or training courses in your area. Let him know how he can help your company grow stronger by creating great products that customers demand.

Contact:
Hector Del Castillo, PMP, CPM, CPMM
Transforming products to wealth for technology-based organizations.TM
Senior Product Innovation Consultant
Association of International Product Marketing and Management (AIPMM)
Connect: linkd.in/hdelcastillo
Follow: @hmdelcastillo

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  • 1. © 2013, AIPMM, All Rights Reserved.Differences Between Project andProduct ManagementUSAA PM Community Lunch & Learn MeetingIntroductionDespite the similar names, there are big differences between product management and projectmanagement. The confusion between the two roles is common and potentially harmful toorganizations who do not acknowledge the distinction. This is often the case for companies thatdevelop web-based and technology products.A common challenge is that the two roles often appear to be at odds with each other. A productmanager may want to add a lot of features to meet customer needs, but the project manager maywant to limit the scope so that the project is delivered on time and under budget. Often traditionaldefinitions mischaracterize the project manager as singularly focused on getting a specific productrelease finished on time and under budget without any concern as to whether it meets the needs ofthe market or customers.A comparison of the Product Management Body of Knowledge (ProdBOK®) and the PMBOK®will bepresented. We will discuss the similarities and major differences in the two roles and how they worktogether within companies that consistently transform product innovation to profit.About the Speaker:Hector Del Castillo has over 15 years of experience helping companies grow by directing the productstrategy to lead high performing product teams. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer toorganizations that need to create great products that delight customers and create demand.1. Both roles guide key activitiesand decisions.2. Both roles impact profit andloss.3. Project Managers minimize lossand risk.4. Product Managers maximizevalue and profit.5. Both roles collaborate to deliverquality and value.Connect with me for information about AIPMM membership or training courses in your area. Let meknow how I can help your company grow stronger by creating great products that customers demand.Hector Del Castillo, PMP, CPM, CPMMTransforming products to wealth for technology-based organizations.TMSenior Product Innovation ConsultantAssociation of International Product Marketing and Management (AIPMM)Contact: hmdelcastillo@aipmm.com Connect: linkd.in/hdelcastilloFollow: @hmdelcastillo Browse: www.aipmm.com
  • 2. © 2013, AIPMM, All Rights Reserved.Upcoming EventsAnnouncementsUpcoming Webcastshttp://bit.ly/AIPMMWebcastsNewsletterhttp://www.aipmm.com/subscribeJoin AIPMMWith members in 65 countries, AIPMM is the world’slargest association focused on connecting product teamprofessionals with each other and providing educationalopportunities and tools to boost your productivity.Become an AIPMM member: http://bit.ly/JoinAIPMM.Slidesharehttp://slidesha.re/YcvsuMFavorite this presentation if you like it.Certified Innovation Leader (CIL®) Prep Course(16 PDUs)Creating Value Through Collaboration (16 PDUs)This course arms you with the knowledge and skillsrequired to lead innovation efforts in your company,creating a culture of effective innovation throughout theentire lifecycle.The last two hours of the second day will be anadministration of the Certified Innovation Leader (CIL®)certification exam, which can give you an additionalcredential in your field. This course also offers 16 PDUs forPMI® certified Project Management Professionals (PMP®).This course offers 16 PDUs for PMI® certified ProjectManagement Professionals (PMP®).Price includes the Certified Innovation Leader (CIL®)certification exam fee ($395 value) and a premium AIPMMmembership ($175 value).For information: http://bit.ly/CILCourseThis course is designed by Lee Lambert of the LambertConsulting Group and Greg Geracie of ActuationConsulting.This course teaches project managers what to expect fromproduct management and vice versa, how to discover blindspots and risks within the product development process,and how to change the critical product managementrelationship from a collision course to a powerfulpartnership. This course offers 16 PDUs for PMI® certifiedProject Management Professionals (PMP®).This course is designed for experienced project managers,program managers, technology managers, businessanalysts, and other experienced cross-functional managerswho want to expand their ability to create value throughcollaboration in the product development process anddrive improved outcomes.For information: http://bit.ly/CVCourse

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