Vision on Commercial Operations Management (and MRM)

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  • + joodo joo 3 months ago
    Great Idea!!!!!!!!!!!! TRIPLE-S?
    When it is operational?
    Is there an Company who has implement this vision?
  • + guestcb5b5c8 guestcb5b5c8 10 months ago
    Hans, een heldere presentatie waarmee je de link goed legt met de huidige ’’gevoelde’’ tekorten in de enterprise platforms, goed om weer te zien dat jullie nog steeds innoveren in het platform en dat ik daar mij steentje destijds heb mogen bijdragen.

    Marco van Dijke
    Change Force
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Vision on Commercial Operations Management (and MRM) - Presentation Transcript

  1. “The winners of this century will not be those with the biggest budgets, ….. but those who will apply their resources most efficient & effective” Don Schultz
  2. Situation?
  3. MOST ORGANISATIONS FOCUS ON OPERATIONAL EXCELLENCE! Accellerate Reliability Quality Flexibility Cost
  4. But how about Commercial Excellence? | MARKETING | R&D | SALES |
  5. Marketing ROI?
  6. Innovation ROI?
  7. THE WALL BETWEEN MARKETING & SALES Objectives Objectives Strategy Strategy MARKETING SALES
  8. Brand consistency?
  9. Brand Reputation?
  10. What is the road to Commercial Excellence?
  11. OUR VISION! COMMERCIAL OPERATIONS MANAGEMENT
  12. MARKETING, R&D AND SALES STILL PASS THE BATON Sales.. Marketing R&D
  13. GET MARKETING, R&D AND SALES IN SYNC R&D Sales Marketing
  14. ONE BRAND STRATEGY, SHARED OBJECTIVES
  15. Branding & Marketing Product Management Channel & Innovation Sales Management SYNERGY TO YOUR COMMERCIAL OPERATION
  16. First step: Connect!
  17. COM | CUSTOMER INTERACTION MANAGEMENT
  18. Next step: Positioning!
  19. COM | BRAND MANAGEMENT Communication Brand Values Behaviour Design
  20. Followed by: Consistent execution! Authenticity, is doing what you promise
  21. COM | PRODUCT INNOVATION Brand consistency Team members Planning Actions & Results progress Product financials CONVERT INSIGHTS INTO RELEVANT PRODUCTS
  22. COM | MARKETING OPERATIONS Creation process Accessible Marketing assets Campaign Management Automatic publishing Marketing Calendar MARKET DRIVEN MARKETING
  23. COM | PRODUCT MANAGEMENT Offline Catalogs Price lists Sales sheets Online Tech Doc Sheets Online product catalog Labels & Packaging Partner Portal Websites XML Webservices ONE VOICE TO THE TRENDS CONSUMER CUSTOMER
  24. COM | CHANNEL & SALES MANAGEMENT Segmentation Forecasting / Business plan Sales performance Marketing budgets (Co-op) Marketing action planning Localization
  25. COM | CUSTOMER INTERACTION MANAGEMENT CUSTOMER ADVISE CUSTOMER SUPPORT CUSTOMER SERVICE
  26. And the team: Continuous Personal Improvement!
  27. COM | TALENT & SKILLS MANAGEMENT Competences Personality Results Activities
  28. The result:
  29. How to Manage this?
  30. ERP?
  31. ERP IS NOT COMMERCIAL ENOUGH!
  32. So what is used?
  33. A better solution:
  34. ON-DEMAND ENTERPRISE PLATFORM FOR COMMERCIAL OPERATIONS MANAGEMENT
  35. Why a new enterprise Platform?
  36. COMMERCIAL OPERATIONS ARE NOT COVERED Product Life Cycle Design Source Make Move Store Sell Service Retire SCM PLM MFG CRM Procurement ERP
  37. SO A NEW ENTERPRISE PLATFORM CATEGORY! Product Life Cycle Design Source Make Move Store Sell Service Retire SCM PLM MFG CRM Procurement ERP COM Commercial Operations Management
  38. EXAMPLE: A TRIPLE-S PLATFORM Product Life Cycle Design Source Make Move Store Sell Service Retire CRM ERP (SAP) (Salesforce) COM (SyncForce)
  39. Which functional Areas?
  40. Commercial Operations Management areas Brand Brand Management Metrics & Performance Product Product Management Management Management Interaction Customer Channel & Innovation Sales Management Management Marketing Marketing Operations Management People Talent & Skills Management
  41. The platform:
  42. YOUR SINGLE SOURCE OF COMMERCIAL TRUTH Commercial Operations Platform applications Relationship Manager One single Brand Portal | Partner Portal Commercial Data Services (SOA) Brand Manager brand Portal portal Innovation Manager Press Proces tools for the Product Information Manager Database Publishing Engine Commercial Team Marketing Resource Manager OneWebservices (XML) for source Business Manager product publications Talent Manager Enterprise Application Integration (EAI) Customer Interaction Manager
  43. YOUR SINGLE SOURCE OF COMMERCIAL TRUTH Commercial Operations Platform applications Relationship Manager Brand Portal | Partner Portal Commercial Data Exchange (SOA) Brand Manager Press Portal Innovation Manager Product Information Manager Database Publishing Engine Marketing Resource Manager Business Manager Webservices (XML) Talent Manager Customer Interaction Manager Enterprise Application Integration (EAI)
  44. BLUE PRINT ENTERPRISE ENVIRONMENT
  45. Conclusion? Collaboration and (Internal and external) Harmonization leads (data and process) to Commercial Excellence.
  46. About SyncForce?
  47. OVER 25.000 USERS MANAGE THEIR COMMERCIAL OPERATIONS FOR MORE THAN 125 BRANDS WITHIN OUR PLATFORM
  48. BRANDS FROM ALL INDUSTRIES …
  49. Stop Reacting | Start Innovating your commercial operation www.syncforce.com

+ SyncForceSyncForce, 10 months ago

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