“The winners of this century will not be
those with the biggest budgets, …..
but those who will apply their resources
most efficient & effective”
Don Schultz

Situation?

MOST ORGANISATIONS FOCUS ON
OPERATIONAL EXCELLENCE!
Accellerate
Reliability
Quality
Flexibility
Cost

But how about
Commercial
Excellence?
| MARKETING | R&D | SALES |

Marketing
ROI?

Innovation
ROI?

THE WALL BETWEEN MARKETING & SALES
Objectives Objectives
Strategy
Strategy
MARKETING SALES

Brand
consistency?

Brand
Reputation?

What is the road to
Commercial
Excellence?

OUR VISION!
COMMERCIAL
OPERATIONS
MANAGEMENT

MARKETING, R&D AND SALES STILL PASS THE BATON
Sales..
Marketing
R&D

GET MARKETING, R&D AND SALES IN SYNC
R&D
Sales
Marketing

ONE BRAND STRATEGY, SHARED OBJECTIVES

Branding &
Marketing
Product
Management
Channel &
Innovation Sales
Management
SYNERGY TO YOUR COMMERCIAL OPERATION

First step:
Connect!

COM | CUSTOMER INTERACTION MANAGEMENT

Next step:
Positioning!

COM | BRAND MANAGEMENT
Communication
Brand
Values
Behaviour Design

Followed by:
Consistent
execution!
Authenticity, is doing what you promise

COM | PRODUCT INNOVATION
Brand consistency
Team members
Planning
Actions & Results progress
Product financials
CONVERT INSIGHTS INTO RELEVANT PRODUCTS

COM | MARKETING OPERATIONS
Creation process
Accessible Marketing assets
Campaign Management
Automatic publishing
Marketing Calendar
MARKET DRIVEN MARKETING

COM | PRODUCT MANAGEMENT
Offline
Catalogs
Price lists
Sales sheets
Online Tech Doc Sheets
Online product catalog Labels & Packaging
Partner Portal
Websites
XML Webservices
ONE VOICE TO THE TRENDS
CONSUMER CUSTOMER

COM | CHANNEL & SALES MANAGEMENT
Segmentation
Forecasting / Business plan
Sales performance
Marketing budgets (Co-op)
Marketing action planning
Localization

COM | CUSTOMER INTERACTION MANAGEMENT
CUSTOMER ADVISE
CUSTOMER SUPPORT
CUSTOMER SERVICE

And the team:
Continuous
Personal
Improvement!

COM | TALENT & SKILLS MANAGEMENT
Competences
Personality
Results Activities

The result:

How to
Manage this?

ERP?

ERP IS NOT
COMMERCIAL
ENOUGH!

So what
is used?

A better solution:

ON-DEMAND ENTERPRISE PLATFORM FOR
COMMERCIAL OPERATIONS
MANAGEMENT

Why a new
enterprise
Platform?

COMMERCIAL OPERATIONS ARE NOT COVERED
Product Life Cycle
Design Source Make Move Store Sell Service Retire
SCM
PLM
MFG
CRM
Procurement ERP

SO A NEW ENTERPRISE PLATFORM CATEGORY!
Product Life Cycle
Design Source Make Move Store Sell Service Retire
SCM
PLM
MFG
CRM
Procurement ERP
COM
Commercial Operations Management

EXAMPLE: A TRIPLE-S PLATFORM
Product Life Cycle
Design Source Make Move Store Sell Service Retire
CRM
ERP (SAP) (Salesforce)
COM (SyncForce)

Which functional
Areas?

Commercial Operations Management areas
Brand Brand Management
Metrics & Performance
Product Product Management
Management
Management
Interaction
Customer
Channel &
Innovation
Sales Management
Management
Marketing Marketing Operations
Management
People Talent & Skills Management

The platform:

YOUR SINGLE SOURCE OF COMMERCIAL TRUTH
Commercial Operations Platform applications
Relationship Manager
One single
Brand Portal | Partner Portal
Commercial Data Services (SOA)
Brand Manager
brand Portal
portal
Innovation Manager Press
Proces tools for the
Product Information Manager
Database Publishing Engine
Commercial Team
Marketing Resource Manager
OneWebservices (XML) for
source
Business Manager
product publications
Talent Manager
Enterprise Application Integration (EAI)
Customer Interaction Manager

YOUR SINGLE SOURCE OF COMMERCIAL TRUTH
Commercial Operations Platform applications
Relationship Manager Brand Portal | Partner Portal
Commercial Data Exchange (SOA)
Brand Manager
Press Portal
Innovation Manager
Product Information Manager
Database Publishing Engine
Marketing Resource Manager
Business Manager
Webservices (XML)
Talent Manager
Customer Interaction Manager Enterprise Application Integration (EAI)

BLUE PRINT ENTERPRISE ENVIRONMENT

Conclusion?
Collaboration and
(Internal and external)
Harmonization leads
(data and process)
to Commercial Excellence.

About
SyncForce?

OVER 25.000 USERS MANAGE THEIR
COMMERCIAL OPERATIONS FOR MORE THAN
125 BRANDS WITHIN OUR PLATFORM

BRANDS FROM ALL INDUSTRIES
…

Stop Reacting | Start Innovating
your commercial operation
www.syncforce.com