BLU E P RI N T FO R A T RI P LE -S PLAT FO RM
CUSTOMER RELATIONSHIP MANAGEMENT COMMERCIAL OPERATIONS MANAGEMENT
ACCESS
Brand Portal / Partner Portal
Sales Force Automation (SFA) Brand Management (BM)
| Employees | Channel Partners | Agencies | Press |
Contacts
Users
Automated Publishing
DBP
Service & Support Management (SSM) Innovation Management (IM)
| Catalogs | Price lists | Product leaflets |
related information and files
Product, marketing & sales
DM Campaign Management (CM) Product Management (PM) OTHER PLATFORMS & MEDIA
<XML> Webservices (SOA)
Websites / CMS
Marketing Operations Management (MOM) | Corporate | Brand | Third Party |
related information and files
Product, marketing & sales
Channel & Sales Management (CSM) POS / Touch Screens
Mobile Solutions
Accounts Master data, Forecast,
Availability, Orders
Transactions
ENTERPRISE RESOURCE MANAGEMENT
Customer Relationship Management (CRM) Enterprise Resource Planning (ERP)
EDI and e-commerce orders
Supply Chain Management (SCM) Product Lifecycle Management (PLM)
Supplier Relationship Management (SRM)
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