Twitter Workshop

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Twitter Workshop

  1. 1. Twitter Workshop Presenters: Dean Hua CEO of Sachi Studios Speaker: Kady Chiu Founder of Kadidid Consulting
  2. 2. What is Twitter? Why do people Tweet? What you can use Twitter for?
  3. 3. Twitter is a free social networking and micro-blogging service Tweets: text based message sent via Twitter. up to 140 characters Followers: Subscribers to the author’s page @Hdean @Kadidid
  4. 4. Increasing Trend Facebook : 113M Yearly Increase 248% Linkedin: 20M Yearly Increase 95% Twitter: 12M Yearly Increase 1,164%
  5. 9. What does success look like?
  6. 10. Twitter Management Tools <ul><li>Tweekdeck </li></ul><ul><li>Seesmic </li></ul><ul><li>Hootsuite </li></ul><ul><li>URL Shorteners: Bit.ly, Ow.ly, Tinyurl.com </li></ul><ul><li>Tweetmeme </li></ul>
  7. 11. Monitoring Twitter Conversation using Seesmic
  8. 12. What’s your online personality? <ul><li>Put your self on the web </li></ul><ul><li>Develop a compiling message </li></ul><ul><li>Spend some time on SEO </li></ul><ul><li>Be genuine. Be ready to share. </li></ul>
  9. 13. Twitter Pros
  10. 14. Twitter cons
  11. 15. Top 20 Twitter Tips ▪ Squeeze information on your Twitter background - information about yourself ▪ get interesting photo ▪ show interest in others by responding to their tweets: @, RT, ▪ instead of sharing just the links, include comments or ask a question along with it (express your opinion) ▪ RT: tweet about other people's stuff ▪ create categories ▪ use D for one-one conversations where public does not need to hear it ▪ monitor specific topics relevent to you ▪ you don't have to read every tweet ▪ Use URL shorteners that offer analytics (traffic) (bit.ly, Ow.ly) ▪ Use twitter search, and save your key word phrases to monitor topics of interest to you ▪ Engage appropriately - use that to find relevant followers ▪ If you need to promote the info, Tweet the same things more than once (because Twitter is a real time conversation) 1-5% click rate
  12. 16. Integrating Twitter as part of your online strategy
  13. 17. Cool Twitter sites and Twitter tools to consider using (Twibes, Tweet pr) demos
  14. 18. Broadcast vs Engagement Marketing
  15. 19. <ul><li>NOW IS GONE – BY GEOFF LIVINGSTON </li></ul><ul><li>GROUNDSWELL - BY CHARLENE LI & JOSH BERNOFF </li></ul><ul><li>THE OPEN BRAND: - BY KELLY MOONEY </li></ul><ul><li>THE NEW INFLUENCERS: A MARKETER’S GUIDE TO THE NEW SOCIAL MEDIA  - BY PAUL GILIN </li></ul>Social Networking Books
  16. 20. Successful principals of Twitter Markteing
  17. 21. Blogs <ul><li>WOMMA (Word of Mouth Marketing Association) </li></ul><ul><ul><li>http://womma.org </li></ul></ul><ul><li>Web-Strategist , by Jeremiah Owyang </li></ul><ul><ul><li>http://www.web-strategist.com/blog/ </li></ul></ul><ul><li>E nterprise Web 2.0 </li></ul><ul><ul><li>http://blogs.zdnet.com/Hinchcliffe/ </li></ul></ul><ul><li>Mashable.com </li></ul><ul><ul><li>http://mashable.com/ </li></ul></ul><ul><li>Sales 2.0 </li></ul><ul><ul><li>http://sales2.com </li></ul></ul>
  18. 22. THANK YOU ! www.Kadidid.com Contact Information: [email_address] www.Kadidid.com 301.332.5649

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