Twitter Workshop
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Transcript

  • 1. Twitter Workshop Presenters: Dean Hua CEO of Sachi Studios Speaker: Kady Chiu Founder of Kadidid Consulting
  • 2. What is Twitter? Why do people Tweet? What you can use Twitter for?
  • 3. Twitter is a free social networking and micro-blogging service Tweets: text based message sent via Twitter. up to 140 characters Followers: Subscribers to the author’s page @Hdean @Kadidid
  • 4. Increasing Trend Facebook : 113M Yearly Increase 248% Linkedin: 20M Yearly Increase 95% Twitter: 12M Yearly Increase 1,164%
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9. What does success look like?
  • 10. Twitter Management Tools
    • Tweekdeck
    • Seesmic
    • Hootsuite
    • URL Shorteners: Bit.ly, Ow.ly, Tinyurl.com
    • Tweetmeme
  • 11. Monitoring Twitter Conversation using Seesmic
  • 12. What’s your online personality?
    • Put your self on the web
    • Develop a compiling message
    • Spend some time on SEO
    • Be genuine. Be ready to share.
  • 13. Twitter Pros
  • 14. Twitter cons
  • 15. Top 20 Twitter Tips ▪ Squeeze information on your Twitter background - information about yourself ▪ get interesting photo ▪ show interest in others by responding to their tweets: @, RT, ▪ instead of sharing just the links, include comments or ask a question along with it (express your opinion) ▪ RT: tweet about other people's stuff ▪ create categories ▪ use D for one-one conversations where public does not need to hear it ▪ monitor specific topics relevent to you ▪ you don't have to read every tweet ▪ Use URL shorteners that offer analytics (traffic) (bit.ly, Ow.ly) ▪ Use twitter search, and save your key word phrases to monitor topics of interest to you ▪ Engage appropriately - use that to find relevant followers ▪ If you need to promote the info, Tweet the same things more than once (because Twitter is a real time conversation) 1-5% click rate
  • 16. Integrating Twitter as part of your online strategy
  • 17. Cool Twitter sites and Twitter tools to consider using (Twibes, Tweet pr) demos
  • 18. Broadcast vs Engagement Marketing
  • 19.
    • NOW IS GONE – BY GEOFF LIVINGSTON
    • GROUNDSWELL - BY CHARLENE LI & JOSH BERNOFF
    • THE OPEN BRAND: - BY KELLY MOONEY
    • THE NEW INFLUENCERS: A MARKETER’S GUIDE TO THE NEW SOCIAL MEDIA  - BY PAUL GILIN
    Social Networking Books
  • 20. Successful principals of Twitter Markteing
  • 21. Blogs
    • WOMMA (Word of Mouth Marketing Association)
      • http://womma.org
    • Web-Strategist , by Jeremiah Owyang
      • http://www.web-strategist.com/blog/
    • E nterprise Web 2.0
      • http://blogs.zdnet.com/Hinchcliffe/
    • Mashable.com
      • http://mashable.com/
    • Sales 2.0
      • http://sales2.com
  • 22. THANK YOU ! www.Kadidid.com Contact Information: [email_address] www.Kadidid.com 301.332.5649