Lights, Camera, Action! Friday, July 30, 2010
Disclaimer
<ul><li>The four P’s of a successful online video </li></ul><ul><li>Updates on the latest online video technologies & plat...
<ul><li>Preparation </li></ul><ul><ul><li>What factors do I need to think about before I begin? </li></ul></ul><ul><ul><li...
<ul><li>Preparation   </li></ul>
Good Prep: Raiders of the Lost Ark
<ul><li>Do you have/need a storyboard? </li></ul><ul><li>Do you have the right equipment? </li></ul><ul><li>Do you have th...
<ul><li>What’s your goal? </li></ul><ul><li>Who is the target audience? </li></ul><ul><li>How did similar projects succeed...
The Legal Stuff  <ul><li>Copyright your work </li></ul><ul><li>Other copyright issues </li></ul><ul><ul><li>Images </li></...
<ul><li>Production </li></ul>
Essential Equipment <ul><li>Camera(s) </li></ul><ul><ul><li>Tape (video and duct)  </li></ul></ul><ul><li>Tripod </li></ul...
<ul><li>Digital cameras </li></ul><ul><li>Cell phones  </li></ul><ul><li>Embedded computer camera </li></ul><ul><li>Flip c...
<ul><li>Shots </li></ul><ul><ul><li>Zoom (takes subject to viewer) </li></ul></ul><ul><ul><li>Tilt (up and down) </li></ul...
<ul><li>Decide where a subject is looking  </li></ul><ul><li>Not just talking heads </li></ul><ul><ul><li>B-Roll  </li></u...
Camera Shots  Extreme Wide Shot  Very Wide Shot  Wide Shot  Cut-In  *Avoid using Jump Cuts
Camera Shots  Noddy Shot CA (Cut Away)  Mid Shot  Medium Close Up  Close Up  Extreme Close Up
<ul><li>Lights </li></ul><ul><ul><li>Never  shoot directly into a window or light  </li></ul></ul><ul><ul><li>Awareness of...
<ul><li>Background  </li></ul><ul><ul><li>Green Screen  </li></ul></ul><ul><ul><li>Branded Backdrop  </li></ul></ul>Staging
<ul><li>Audio  </li></ul>Staging <ul><li>Audio  </li></ul>Lavalier   Handheld   Shotgun
American Society of Anesthesiologists
American Academy of Dermatology
Californians Against Higher Taxes
Basic Editing Software <ul><li>Microsoft Movie Maker  </li></ul><ul><li>Apple iMovie  </li></ul>Movie Maker iMovie
<ul><li>Apple Final Cut Pro </li></ul><ul><li>Adobe Premiere Pro  </li></ul><ul><li>Avid </li></ul>Advanced Editing Softwa...
Where to Get Images <ul><li>Getty Images  </li></ul><ul><li>Corbis  </li></ul><ul><li>iStockphoto </li></ul><ul><li>Jupite...
Manipulating Images  Example using Caricature Studio 5.0 Software
Where to Get Music <ul><li>Premiumbeat.com </li></ul><ul><li>Stockmusicsite.com </li></ul><ul><li>Royaltyfreemusic.com </l...
<ul><li>Posting  </li></ul>
Case Study: Old Spice
Case Study: Old Spice
Case Study: Old Spice
Case Study: Old Spice
Where to Post  <ul><li>Websites </li></ul><ul><li>Video Hosting Sites </li></ul><ul><li>Social Media  </li></ul>
Society of Nuclear Medicine
Case Study: Swagger Wagon
Carbon Motors
Doritos Superbowl 2007
Packaging and Distribution  <ul><li>DVDs </li></ul><ul><li>Thumb drives  </li></ul><ul><li>Mini DVDs  </li></ul><ul><li>Em...
<ul><li>Promotion   </li></ul>
How to Generate Hits  <ul><li>Email Blasts </li></ul><ul><li>Social Media </li></ul><ul><li>Search Engine Optimization (SE...
Reaching Your Audience  <ul><li>Internally </li></ul><ul><ul><li>Intranet  </li></ul></ul><ul><ul><li>Email </li></ul></ul...
Questions & Answers
Questions & Answers
Adfero Group 1666 K Street, NW Suite 250 Washington, DC 20006 (202) 333-4444 Contact: Michael Wm. Schick [email_address]
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  • -The Quality Differences - Portability Different Types of Video Cameras Flip Camera, many different brands with different price points 3 Price Points - low, medium, professional
  • Audio – check levels, headphones, batteries Lights – location of artificial light, be aware of shadows
  • Audio – check levels, headphones, batteries Lights – location of artificial light, be aware of shadows
  • Audio – check levels, headphones, batteries Lights – location of artificial light, be aware of shadows
  • Beginners Software Basic Tools Great for Editing with No Experience Simple Editing: -import/export -transitions -Sound -No Flash (movie maker) -Media Imports must be compatible
  • Final Cut: Apply product but can be used on PCs, Premiere Editing Suite, Allows a lot of creativity and flexibility Adobe Premiere Pro: Can integrate software with entire suite, good starting point for higher end (intermediate), easy to learn Avid: Geared more towards TV and Movie production, advanced software
  • Talk about Exporting your video during this slide: the quality of the export
  • Leanback: automatically will show another similar video. The more videos you watch, the better Leanback can “predict” what you like. It&apos;s a customizable channel for you
  • Meta Tags: descriptor tags for search engines Search Engine Optimization: more frequently a site appears in the , the more visitors it will receive from the search engine. search results list
  • C:\fakepath\npc adfero group lights, camera, action presentation final 7-31-10

    1. 1. Lights, Camera, Action! Friday, July 30, 2010
    2. 2. Disclaimer
    3. 3. <ul><li>The four P’s of a successful online video </li></ul><ul><li>Updates on the latest online video technologies & platforms </li></ul><ul><li>Rules for managing video production on any budget </li></ul><ul><li>Tips on how to make your video fit your audience </li></ul>Agenda
    4. 4. <ul><li>Preparation </li></ul><ul><ul><li>What factors do I need to think about before I begin? </li></ul></ul><ul><ul><li>“ Perfect Preparation Prevents Poor Performance” </li></ul></ul><ul><li>Production </li></ul><ul><ul><li>How do I convert my idea into reality? </li></ul></ul><ul><li>Posting </li></ul><ul><ul><li>Where do I feature my video online and offline? </li></ul></ul><ul><li>Promotion </li></ul><ul><ul><li>How do I effectively spread the word about my video? </li></ul></ul>The Four P’s
    5. 5. <ul><li>Preparation </li></ul>
    6. 6. Good Prep: Raiders of the Lost Ark
    7. 7. <ul><li>Do you have/need a storyboard? </li></ul><ul><li>Do you have the right equipment? </li></ul><ul><li>Do you have the right people in front and behind camera? </li></ul><ul><li>Where will you shoot your video? </li></ul><ul><ul><li>Studio </li></ul></ul><ul><ul><li>On location </li></ul></ul><ul><ul><li>Computer </li></ul></ul><ul><li>How long is your video? </li></ul><ul><li>What’s the budget? </li></ul>Logistical Questions
    8. 8. <ul><li>What’s your goal? </li></ul><ul><li>Who is the target audience? </li></ul><ul><li>How did similar projects succeed? </li></ul><ul><li>How will the video be packaged/distributed? </li></ul><ul><li>How prominent is your brand? </li></ul><ul><li>Is there a call to action? </li></ul><ul><li>What response do you seek from viewer? </li></ul><ul><ul><li>So what? </li></ul></ul>Strategic Questions
    9. 9. The Legal Stuff <ul><li>Copyright your work </li></ul><ul><li>Other copyright issues </li></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Trademarks/Names </li></ul></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Video clips </li></ul></ul><ul><li>Interview release </li></ul><ul><ul><li>Signed by on </li></ul></ul><ul><ul><li>camera “talent” </li></ul></ul>
    10. 10. <ul><li>Production </li></ul>
    11. 11. Essential Equipment <ul><li>Camera(s) </li></ul><ul><ul><li>Tape (video and duct) </li></ul></ul><ul><li>Tripod </li></ul><ul><li>Microphone </li></ul><ul><ul><li>Wired or wireless </li></ul></ul><ul><ul><li>Lavalier, handheld, shotgun </li></ul></ul><ul><li>Lighting </li></ul><ul><ul><li>Key, fill and back lights </li></ul></ul><ul><li>Headphones </li></ul><ul><li>Power (batteries and extension cords) </li></ul>
    12. 12. <ul><li>Digital cameras </li></ul><ul><li>Cell phones </li></ul><ul><li>Embedded computer camera </li></ul><ul><li>Flip camera </li></ul><ul><li>Video cameras </li></ul><ul><ul><li>Tape vs. hard drive </li></ul></ul><ul><ul><li>SD vs. HD </li></ul></ul>Video Cameras
    13. 13. <ul><li>Shots </li></ul><ul><ul><li>Zoom (takes subject to viewer) </li></ul></ul><ul><ul><li>Tilt (up and down) </li></ul></ul><ul><ul><li>Pan (left to right) </li></ul></ul><ul><ul><li>Truck (moves sideways to show action) </li></ul></ul><ul><ul><li>Dolly (takes viewer to subject) </li></ul></ul><ul><ul><li>Pedestal (moves sideways while moving up and down) </li></ul></ul><ul><li>Framing </li></ul><ul><ul><li>Rule of thirds </li></ul></ul><ul><ul><li>Head room (room for graphics) </li></ul></ul>Basics of Videography
    14. 14. <ul><li>Decide where a subject is looking </li></ul><ul><li>Not just talking heads </li></ul><ul><ul><li>B-Roll </li></ul></ul><ul><ul><li>Action/detailed shots </li></ul></ul><ul><li>Come prepared with questions </li></ul><ul><li>Be conversational </li></ul><ul><li>Make subject comfortable and relaxed </li></ul><ul><li>Ask detailed questions for detailed answers </li></ul>Interview Basics
    15. 15. Camera Shots Extreme Wide Shot Very Wide Shot Wide Shot Cut-In *Avoid using Jump Cuts
    16. 16. Camera Shots Noddy Shot CA (Cut Away) Mid Shot Medium Close Up Close Up Extreme Close Up
    17. 17. <ul><li>Lights </li></ul><ul><ul><li>Never shoot directly into a window or light </li></ul></ul><ul><ul><li>Awareness of light sources </li></ul></ul>Staging
    18. 18. <ul><li>Background </li></ul><ul><ul><li>Green Screen </li></ul></ul><ul><ul><li>Branded Backdrop </li></ul></ul>Staging
    19. 19. <ul><li>Audio </li></ul>Staging <ul><li>Audio </li></ul>Lavalier Handheld Shotgun
    20. 20. American Society of Anesthesiologists
    21. 21. American Academy of Dermatology
    22. 22. Californians Against Higher Taxes
    23. 23. Basic Editing Software <ul><li>Microsoft Movie Maker </li></ul><ul><li>Apple iMovie </li></ul>Movie Maker iMovie
    24. 24. <ul><li>Apple Final Cut Pro </li></ul><ul><li>Adobe Premiere Pro </li></ul><ul><li>Avid </li></ul>Advanced Editing Software Avid Adobe Premier Pro Final Cut Pro
    25. 25. Where to Get Images <ul><li>Getty Images </li></ul><ul><li>Corbis </li></ul><ul><li>iStockphoto </li></ul><ul><li>JupiterImages </li></ul><ul><li>Creative Commons </li></ul>
    26. 26. Manipulating Images Example using Caricature Studio 5.0 Software
    27. 27. Where to Get Music <ul><li>Premiumbeat.com </li></ul><ul><li>Stockmusicsite.com </li></ul><ul><li>Royaltyfreemusic.com </li></ul><ul><li>Stock-music.com </li></ul><ul><li>neosounds.com </li></ul><ul><li>Audiosparx.com </li></ul>
    28. 28. <ul><li>Posting </li></ul>
    29. 29. Case Study: Old Spice
    30. 30. Case Study: Old Spice
    31. 31. Case Study: Old Spice
    32. 32. Case Study: Old Spice
    33. 33. Where to Post <ul><li>Websites </li></ul><ul><li>Video Hosting Sites </li></ul><ul><li>Social Media </li></ul>
    34. 34. Society of Nuclear Medicine
    35. 35. Case Study: Swagger Wagon
    36. 36. Carbon Motors
    37. 37. Doritos Superbowl 2007
    38. 38. Packaging and Distribution <ul><li>DVDs </li></ul><ul><li>Thumb drives </li></ul><ul><li>Mini DVDs </li></ul><ul><li>Email </li></ul><ul><li>File Sharing </li></ul><ul><ul><li>Yousendit </li></ul></ul><ul><ul><li>Drop Box </li></ul></ul><ul><ul><li>Drop Send </li></ul></ul><ul><ul><li>Drop.io </li></ul></ul><ul><ul><li>DropShots </li></ul></ul><ul><ul><li>Box.net </li></ul></ul>
    39. 39. <ul><li>Promotion </li></ul>
    40. 40. How to Generate Hits <ul><li>Email Blasts </li></ul><ul><li>Social Media </li></ul><ul><li>Search Engine Optimization (SEO) </li></ul><ul><ul><li>Meta tags </li></ul></ul>
    41. 41. Reaching Your Audience <ul><li>Internally </li></ul><ul><ul><li>Intranet </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><li>Externally </li></ul><ul><ul><li>Landing/home page </li></ul></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><ul><li>Word of mouth </li></ul></ul></ul><ul><ul><li>Online ads </li></ul></ul><ul><ul><ul><li>Facebook, Bing! adCenter, Google Adwords, Twittad </li></ul></ul></ul>
    42. 42. Questions & Answers
    43. 43. Questions & Answers
    44. 44. Adfero Group 1666 K Street, NW Suite 250 Washington, DC 20006 (202) 333-4444 Contact: Michael Wm. Schick [email_address]

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