C:\fakepath\npc adfero group lights, camera, action presentation final 7-31-10
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  • -The Quality Differences - Portability Different Types of Video Cameras Flip Camera, many different brands with different price points 3 Price Points - low, medium, professional
  • Audio – check levels, headphones, batteries Lights – location of artificial light, be aware of shadows
  • Audio – check levels, headphones, batteries Lights – location of artificial light, be aware of shadows
  • Audio – check levels, headphones, batteries Lights – location of artificial light, be aware of shadows
  • Beginners Software Basic Tools Great for Editing with No Experience Simple Editing: -import/export -transitions -Sound -No Flash (movie maker) -Media Imports must be compatible
  • Final Cut: Apply product but can be used on PCs, Premiere Editing Suite, Allows a lot of creativity and flexibility Adobe Premiere Pro: Can integrate software with entire suite, good starting point for higher end (intermediate), easy to learn Avid: Geared more towards TV and Movie production, advanced software
  • Talk about Exporting your video during this slide: the quality of the export
  • Leanback: automatically will show another similar video. The more videos you watch, the better Leanback can “predict” what you like. It's a customizable channel for you
  • Meta Tags: descriptor tags for search engines Search Engine Optimization: more frequently a site appears in the , the more visitors it will receive from the search engine. search results list

C:\fakepath\npc adfero group lights, camera, action presentation final 7-31-10 C:\fakepath\npc adfero group lights, camera, action presentation final 7-31-10 Presentation Transcript

  • Lights, Camera, Action! Friday, July 30, 2010
  • Disclaimer
    • The four P’s of a successful online video
    • Updates on the latest online video technologies & platforms
    • Rules for managing video production on any budget
    • Tips on how to make your video fit your audience
    Agenda
    • Preparation
      • What factors do I need to think about before I begin?
      • “ Perfect Preparation Prevents Poor Performance”
    • Production
      • How do I convert my idea into reality?
    • Posting
      • Where do I feature my video online and offline?
    • Promotion
      • How do I effectively spread the word about my video?
    The Four P’s
    • Preparation
  • Good Prep: Raiders of the Lost Ark
    • Do you have/need a storyboard?
    • Do you have the right equipment?
    • Do you have the right people in front and behind camera?
    • Where will you shoot your video?
      • Studio
      • On location
      • Computer
    • How long is your video?
    • What’s the budget?
    Logistical Questions
    • What’s your goal?
    • Who is the target audience?
    • How did similar projects succeed?
    • How will the video be packaged/distributed?
    • How prominent is your brand?
    • Is there a call to action?
    • What response do you seek from viewer?
      • So what?
    Strategic Questions
  • The Legal Stuff
    • Copyright your work
    • Other copyright issues
      • Images
      • Trademarks/Names
      • Music
      • Video clips
    • Interview release
      • Signed by on
      • camera “talent”
    • Production
  • Essential Equipment
    • Camera(s)
      • Tape (video and duct)
    • Tripod
    • Microphone
      • Wired or wireless
      • Lavalier, handheld, shotgun
    • Lighting
      • Key, fill and back lights
    • Headphones
    • Power (batteries and extension cords)
    • Digital cameras
    • Cell phones
    • Embedded computer camera
    • Flip camera
    • Video cameras
      • Tape vs. hard drive
      • SD vs. HD
    Video Cameras
    • Shots
      • Zoom (takes subject to viewer)
      • Tilt (up and down)
      • Pan (left to right)
      • Truck (moves sideways to show action)
      • Dolly (takes viewer to subject)
      • Pedestal (moves sideways while moving up and down)
    • Framing
      • Rule of thirds
      • Head room (room for graphics)
    Basics of Videography
    • Decide where a subject is looking
    • Not just talking heads
      • B-Roll
      • Action/detailed shots
    • Come prepared with questions
    • Be conversational
    • Make subject comfortable and relaxed
    • Ask detailed questions for detailed answers
    Interview Basics
  • Camera Shots Extreme Wide Shot Very Wide Shot Wide Shot Cut-In *Avoid using Jump Cuts
  • Camera Shots Noddy Shot CA (Cut Away) Mid Shot Medium Close Up Close Up Extreme Close Up
    • Lights
      • Never shoot directly into a window or light
      • Awareness of light sources
    Staging
    • Background
      • Green Screen
      • Branded Backdrop
    Staging
    • Audio
    Staging
    • Audio
    Lavalier Handheld Shotgun
  • American Society of Anesthesiologists
  • American Academy of Dermatology
  • Californians Against Higher Taxes
  • Basic Editing Software
    • Microsoft Movie Maker
    • Apple iMovie
    Movie Maker iMovie
    • Apple Final Cut Pro
    • Adobe Premiere Pro
    • Avid
    Advanced Editing Software Avid Adobe Premier Pro Final Cut Pro
  • Where to Get Images
    • Getty Images
    • Corbis
    • iStockphoto
    • JupiterImages
    • Creative Commons
  • Manipulating Images Example using Caricature Studio 5.0 Software
  • Where to Get Music
    • Premiumbeat.com
    • Stockmusicsite.com
    • Royaltyfreemusic.com
    • Stock-music.com
    • neosounds.com
    • Audiosparx.com
    • Posting
  • Case Study: Old Spice
  • Case Study: Old Spice
  • Case Study: Old Spice
  • Case Study: Old Spice
  • Where to Post
    • Websites
    • Video Hosting Sites
    • Social Media
  • Society of Nuclear Medicine
  • Case Study: Swagger Wagon
  • Carbon Motors
  • Doritos Superbowl 2007
  • Packaging and Distribution
    • DVDs
    • Thumb drives
    • Mini DVDs
    • Email
    • File Sharing
      • Yousendit
      • Drop Box
      • Drop Send
      • Drop.io
      • DropShots
      • Box.net
    • Promotion
  • How to Generate Hits
    • Email Blasts
    • Social Media
    • Search Engine Optimization (SEO)
      • Meta tags
  • Reaching Your Audience
    • Internally
      • Intranet
      • Email
    • Externally
      • Landing/home page
      • Social media
        • Word of mouth
      • Online ads
        • Facebook, Bing! adCenter, Google Adwords, Twittad
  • Questions & Answers
  • Questions & Answers
  • Adfero Group 1666 K Street, NW Suite 250 Washington, DC 20006 (202) 333-4444 Contact: Michael Wm. Schick [email_address]