Student Experience Management System - How Educational Institutes can increase their Customer Retention and attract Brighter Students
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Student Experience Management System - How Educational Institutes can increase their Customer Retention and attract Brighter Students

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Technology trends in the Higher Education industry and the need for a student experience management platform leveraging Gartner nexus of forces and relationship management systems

Technology trends in the Higher Education industry and the need for a student experience management platform leveraging Gartner nexus of forces and relationship management systems

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Student Experience Management System - How Educational Institutes can increase their Customer Retention and attract Brighter Students Student Experience Management System - How Educational Institutes can increase their Customer Retention and attract Brighter Students Presentation Transcript

  • 3600 STUDENT RELATIONSHIP MANAGEMENT FOR HIGHER EDUCATION How educational institutes can increase their customer retention and attract brighter students by implementing an all-encompassing Student Experience Management platform. Copyright © 2014 HCL Technologies Limited | www.hcltech.com
  • Higher education industry challenges… Attracting more and better talent, improving the experience and enabling better results Student Retention Reducing the Enrolment cost of lead generation and improving the rate of closure Improving the productivity by focusing on qualified opportunities with the highest probability of success Sales & Marketing Education related products and services that are not dependent on government funding, utilizing analytics to create better services, incorporating feedback from all valuable stakeholders Development Reinforcing the institution image positively, enabling marketing programs across social, print or online channels, improving experience at all touch points Branding Fostering a culture of engaged and motivated faculty and staff, providing them with better growth, training and learning opportunities Faculty Engagement 2 Copyright © 2014 HCL Technologies Limited | www.hcltech.com
  • A perspective on education lifecycle & relevant technologies… ENROLL STUDENT PLACEMENT Stakeholders Students Sales Reps Faculty Admin EDUCATION LIFECYCLE & STAKE HOLDERS ATTRACT & ENGAGE Education Lifecycle ALUMNI Parent / Guardian SOCIAL MOBILE COLLABORATION SYSTEMS DATA CLOUD INTERNET OF THINGS MARKETING & ADMISSIONS SELF-SERVICE INSIGHTS / INFERENCES TYPES OF SYSTEMS GARTNER NEXUS OF FORCES 3 Copyright © 2014 HCL Technologies Limited | www.hcltech.com
  • In this whitepaper you will find... The key to building a comprehensive and robust relationship management system for the students is to follow the technology trends such as:  Collaboration/ Social ecosystem – Platforms for entities to talk to each other such as chat platforms, enterprise collaboration tools, public social media such as Facebook or LinkedIn  Marketing Automation & Student hub – CRM, campaign management, segmentation and targeting, lead management  Mobile Apps/ Portals – Self-service portals for students, parents, and the faculty  Insights/ Analytics – Ability to detect patterns and predict events Click here to know more 4 Copyright © 2014 HCL Technologies Limited | www.hcltech.com