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Crowdsourcing is the contemporary trend in globalization of product development. It involves outsourcing the task to undefined large group of people or community through an open call unlike
which were traditionally performed by an employee or contractor. Collective intelligence that emerges from collaboration and competition of individuals helps to achieve effective decision making.
Conventionally Product Lifecycle Management tools are used for collaboration among the individuals of same organization, suppliers, manufacturers, customers, strategic partners. PLM is
normally used as single source of truth for patented information hence need to be very secure. The PLM and Social Media collaboration can be done by a secured crowdcasting methodology, where care needs to be taken for protecting the
intellectual property of the host organization.