Your SlideShare is downloading. ×
0
Lower Operational Costs and increase ROI - HCL’s CMS solution for a Global Player in the Entertainment Industry
Lower Operational Costs and increase ROI - HCL’s CMS solution for a Global Player in the Entertainment Industry
Lower Operational Costs and increase ROI - HCL’s CMS solution for a Global Player in the Entertainment Industry
Lower Operational Costs and increase ROI - HCL’s CMS solution for a Global Player in the Entertainment Industry
Lower Operational Costs and increase ROI - HCL’s CMS solution for a Global Player in the Entertainment Industry
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Lower Operational Costs and increase ROI - HCL’s CMS solution for a Global Player in the Entertainment Industry

90

Published on

Are you embarking on a transformational journey to design and develop a next generation digital publishing platform ? Learn HCL’s cost effective CMS solution

Are you embarking on a transformational journey to design and develop a next generation digital publishing platform ? Learn HCL’s cost effective CMS solution

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
90
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Copyright © 2014 HCL Technologies Limited | www.hcltech.com HCL’s CMS solution for a global player in the entertainment industry LOWER OPERATIONAL COSTS AND INCREASE ROI
  • 2. 2 Copyright © 2014 HCL Technologies Limited | www.hcltech.com Key Customer Pain Points… Need for a robust Content Management Platform Inability of the homegrown application to create and publish web content to cater to growing marketing needs of the media industry High IT turnaround time and repeated customizations had made the application non-scalable and inflexible Business was highly dependent on IT for any minor change on the web sites resulting in a long turnaround time The customer feedback on the website experience was not good and they were not able to sustain/grow the site traffic and conversions With the expansion in business, enabling and including the new markets was not possible on the home grown system
  • 3. 3 Copyright © 2014 HCL Technologies Limited | www.hcltech.com Business Benefits Increase the efficiency of production and archiving operations with the help of an efficient workflow management process and by integrating it with legacy production and editorial systems Consolidate, integrate and manage digital content from different sources with the help of an interactive digital library Accelerate monetization by repurposing the content for new products and by selling and syndicating it online Increase Return-On-Investments (ROI) by lowering operational costs and improving the efficiency of the production processes Enter HCL… Features of the HCL Solution HCL did a product selection exercise to identify the most suitable Content Management Platform (CMS) that meets the customer’s stated and future needs. The identification process was followed by a detailed system design, recommendation and end-to-end implementation HCL also recommended a standard model-view- controller paradigm where data is separate from the presentation layer/ presentation templates (TPL) and generally maintained in Data Capture Record (DCR) XML format or with external systems or databases
  • 4. 4 Copyright © 2014 HCL Technologies Limited | www.hcltech.com In this Case Study you will find.. The customer, a global player in the entertainment industry, creates and programs branded entertainment on television and other platforms for consumers around the world. To embark on a transformational journey to design and develop a next generation digital publishing platform HCL implementation enables the customer on How to improve editorial and publishing efficiencies ? How to enhance the viewing experience of the audience ? How to deliver timely and targeted recommendations to the audience and the editors ? How to accelerate the new monetization model by including new market and demographics ? CLICK TO FIND DETAILS ON HCL SOLUTION

×